Duplicate Content Poison

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How to litterally kill copiers and give them poison to avoid duplicate content.

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Duplicate Content Poison

  1. 1. DUPLICATE CONTENT POISON
  2. 2. First, why do we need to protectagainst COPIERS
  3. 3. First, why do we need to protectagainst COPIERS ?
  4. 4. When somebody COPIEs yourcontent…
  5. 5. When somebody COPIEs yourcontent…• Your website
  6. 6. When somebody COPIEs yourcontent…• Your website• Your blog
  7. 7. When somebody COPIEs yourcontent…• Your website• Your blog• Your posts
  8. 8. When somebody COPIEs yourcontent…• Your website• Your blog• Your postsGoogle gives you PENALTY
  9. 9. Anybody can COPY you :
  10. 10. Anybody can COPY you :• Malicious competitors
  11. 11. Anybody can COPY you :• Malicious competitors• Sincere fans
  12. 12. Anybody can COPY you :• Malicious competitors• Sincere fans• Agregators
  13. 13. Anybody can COPY you :• Malicious competitors• Sincere fans• Agregators• Robots (like webproxies…)
  14. 14. Anybody can COPY you :• Malicious competitors• Sincere fans• Agregators• Robots (like webproxies…)• Autoblogs stuffed with ads
  15. 15. Anybody can COPY you : • Malicious competitors • Sincere fans • Agregators • Robots (like webproxies…) • Autoblogs stuffed with adsAnd Google will give you PENALTY
  16. 16. Anybody can COPY you :• Des concurrents malveillants• Des admirateurs• Des agrégateurs (wikio, etc)• Des robots (webproxies, etc)• Des autoblogs bourrés de pubEt Google vous PENALISERA !
  17. 17. Why am I given a penalty ?
  18. 18. Why am I given a penalty ?Although somebody ELSE is COPying!
  19. 19. Because… Why am I given a penalty ?Although somebody ELSE is COPying!
  20. 20. Because… Why am I given a penalty ?Although somebody ELSE is COPying!
  21. 21. Because… Why am I given a penalty ?Although somebody ELSE is isWEAK COPying!
  22. 22. Because… Why am I given a penalty ?Although somebody ELSE is isWEAK COPying!SILLY
  23. 23. Because… Why am I given a penalty ?Although somebody ELSE is WEAK is COPying!SILLY, STUPID
  24. 24. Because… Why am I given a penalty ?Although somebody ELSE is WEAK is COPying!SILLY, STUPID, Dumb...
  25. 25. Because… Why am I given a penalty ?Calm down buddy, or I’ll blacklist your a** Although somebody ELSE is WEAK is COPying! SILLY, STUPID, Dumb...
  26. 26. Asdoes bad job
  27. 27. As does bad jobWe have to do his job for him…
  28. 28. As does bad jobWe have to do his job for him… By chasing copiers
  29. 29. Honestly, you do have other things to do, don’t you ?
  30. 30. Let me introduce my method.
  31. 31. Have you ever heard abouthomographs ?
  32. 32. Have you ever heard abouthomographs ? They will help us…
  33. 33. Have you ever heard abouthomographs ? They will help us…They are words, letters… which spell identically but have differentmeanings/pronounciations
  34. 34. Homograph ExamplesThe lumberjack axes the trees to theground. I cut down the tree with twoaxes. The x and y axes intersect at (0,0).
  35. 35. Homograph ExamplesThe lumberjack axes the trees to theground. I cut down the tree with twoaxes. The x and y axes intersect at (0,0).Work within the confines of thecontract. But the contract confines mycreativity!
  36. 36. Homograph ExamplesThe lumberjack axes the trees to theground. I cut down the tree with twoaxes. The x and y axes intersect at (0,0).Work within the confines of thecontract. But the contract confines mycreativity!…
  37. 37. What is the point ?
  38. 38. What is the point ?We will use the same method…
  39. 39. What is the point ?We will use the same method… But we will use letters…
  40. 40. What is the point ?We will use the same method… But we will use letters… in different languages !
  41. 41. Spot the difference!a vs а
  42. 42. Spot the difference!a vs аThese letters seem identical…
  43. 43. Spot the difference!a vs аThese letters seem identical… But in reality, they are not.
  44. 44. Spot the difference! english russiana vs а
  45. 45. Spot the difference! english russian i vs i
  46. 46. These letters: a i &were actually written using the Cyrillic alphabet
  47. 47. These letters: a i &were actually written using the Cyrillic alphabetand nothing changed for you
  48. 48. Let’s sum up• Google wants content
  49. 49. Let’s sum up• Google wants content• This content has to beunique
  50. 50. Let’s sum up• Google wants content• This content has to beunique• Anybody can copy mycontent
  51. 51. Let’s sum up• Google wants content• This content has to beunique• Anybody can copy mycontent• Replacing a and i withtheir Cyrillic equivalentsdisturbs nobody
  52. 52. THEREFORE• My words have to stay in« english » only to Google
  53. 53. THEREFORE• My words have to stay in« english » only to Google• I can write usinghomographs for my humanreaders
  54. 54. THEREFORE• My words have to stay in« english » only to Google• I can write usinghomographs for my humanreaders• It will change nothing tothem…
  55. 55. So I am thinking about…
  56. 56. So I am thinking about…• « Exclusively provide » myoriginal article to Google
  57. 57. So I am thinking about…• « Exclusively provide » myoriginal article to Google• Show my users anundetectable copy stuffedwith Cyrillic homographs
  58. 58. So I am thinking about…• « Exclusively provide » myoriginal article to Google• Show my users anundetectable copy stuffedwith Cyrillic homographs• It will make no differenceto them !
  59. 59. So I am thinking about…• « Exclusively provide » myoriginal article to Google• Show my users anundetectable copy stuffedwith Cyrillic homographs• It will make no differenceto them !
  60. 60. Concretely, what do we get ?
  61. 61. A visitor comes to my website…
  62. 62. A visitor comes to my website… First case : it’s Googlebot
  63. 63. A visitor comes to my website… First case : it’s Googlebot  I show him the real article « I like to eat french fries withmayonnaise because it is healthy. »
  64. 64. A visitor comes to my website…Second case : it’s NOT Googlebot, it’s somebody else (a human, a scraper)
  65. 65. A visitor comes to my website… Second case : it’s NOT Googlebot, it’s somebody else (a human, a scraper)I show him the homographed article « I like to eat french fries with mayonnaise because it is healthy. »
  66. 66. A visitor comes to my website… Second case : it’s NOT Googlebot, it’s somebody else (a human, a scraper)I show him the homographed article « I like to eat french fries with mayonnaise because it is healthy. »
  67. 67. If this visitor copies my website  He copies the homographed version of the article « I like to eat french fries withmayonnaise because it is healthy. »
  68. 68. If this visitor copies my website  He copies the homographed version of the article « I like to eat french fries withmayonnaise because it is healthy. »
  69. 69. When he publies my article on his blog or websiteHe pastes a homographed article « J’aime manger des frites à lamayonnaise car cela est bon pour la santé »
  70. 70. When he publies my article on his blog or websiteHe pastes a homographed article Perfectly readable by a human… « J’aime manger des frites à lamayonnaise car cela est bon pour la santé »
  71. 71. When he publies my article on his blog or websiteHe pastes a homographed article Perfectly readable by a human… … and completely different from YOUR REAL ORIGINAL CONTENT
  72. 72. When he publies my article on his blog or websiteHe pastes a homographed article Perfectly readable by a human… … and completely different from YOUR REAL ORIGINAL CONTENT
  73. 73. No duplicate content = No problem
  74. 74. No duplicate content = No problem
  75. 75. Is that evil to do this ?
  76. 76. Do you prefer to manually chase your copiers ?
  77. 77. Do you prefer to manually chase your copiers ?
  78. 78. Do you prefer to manually chase your copiers ? I don’t.
  79. 79. What do you risk if Google detects this ? « Cloaking refers to the practice of presenting different content or URLs to users andsearch engines. Serving up different results based on user agent may cause your site to be perceived as deceptive and removed from the Google index. » « Including substantially different content in the alternate element may cause Google to take action on the site. »http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=66355
  80. 80. What do you risk if Google detects this ? Honestly speaking, not a lot..
  81. 81. What do you risk if Google detects this ? Honestly speaking, not a lot..Because your intention is not doing evil things like spamindexing… And even if it is, Google won’t notice it 
  82. 82. What do you risk if Google detects this ? Assume responsibility
  83. 83. What do you risk if Google detects this ? Assume responsibilityI installed it on all my websites ;)
  84. 84. The only risk I found
  85. 85. The only risk I foundis with Google Adsense Bot
  86. 86. The only risk I found is with Google Adsense BotIf your ads go russian, it may decrease your CTR
  87. 87. The only risk I foundExcept if you cloak Google Adsense-Mediapartners bot is with Google Adsense BotIf your ads go russian, it may decrease your CTR
  88. 88. Get a move on
  89. 89. Get a move onAnd never forget
  90. 90. Get a move on And never forgetSEO = Learning by Doing
  91. 91. Download Duplicate Content Poison now !
  92. 92. Imagined, developed and made out of 512banque’s twisted mind 512banque Delicious Cadaver http://www.deliciouscadaver.com

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