9. VISION
To
be Earth’s biggest selection and to be
Earth’s most customer-centric company.
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10. SUCCESS SECRET
Work to earn repeat purchases by providing :
Easy-to-use functionality.
Fast and reliable fulfillment.
Timely customer service.
Feature rich content.
A trusted transaction environment.
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11. SEGMENTS OF ONE
Creating a more personalized user experience for your target
audience.
Leverage the information you can gather from your prospects
and customers in order to create fine-grained segments.
The pages viewed and emails received by the customers are
unique to them.
Offer suggestions for various products based on personal
purchase history and shopping pattern.
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13. CREATING TONS OF CONTENT
Amazon has 248,000,000 pages stored in Google's
index.
The more pages you have on your website, the more
pages your site can be indexed for in search
engines.
More pages also means more opportunities for your
prospects to find you in search engines.
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16. Kindle
The best selling Ebook reader.
Over 10 million Ebooks for sale.
Over 1 million Ebooks at price of
0.99 $.
In last year the number of Ebooks
sold were higher than the number
of hardcover books sold.
Against every 100 hardcover book
sold, 180 Ebooks were sold.
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17. DIGITAL CONTENT
Music
Movies
Series
Softwares
Ebooks
Apps
All the above content can be bought and recieved
instantaneously.
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19. STRENGTH
A pioneer corporation in online retailing business
Customer hold of over 70 million from all over the world.
A wide category of products to chose from.
Multinational business.
Strong customer relationship management. (CRM)
Strong information technology department.
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20. WEAKNESS
adding new categories to a particular business can confuse the
costumers.
Strategy of offering free shipping can cost amazon around 500
million $, which can be an expensive affair.
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21. OPPORTUNITY
The company is now selling is expertise to other major store
groups, which will increase their profit. E.g. Kindle.
Taking over other online retailing giants from other countries. E.g
joyo.com, China.
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22. THREAT
Differentiating the brands from its competitors.
The price competition can become perilous for Amazon.
With expansion Amazon is likely to face more competition in U.S
and abroad.
Joint Ventures, Mergers & acquisitions could cause Amazon
losing its top position in market.
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