Putting your book & ebook sales on Autopilot

NSA Writer/Publisher PEG
Putting your book/ebook sales on autopilot!
45 mins presentation & 10 mins Q & A
Brian Schwartz • www.KindleExpert.com
brian@kindleexpert.com • 970-215-1078

Reverse Engineering Success... Deconstructing Failure

“What looks complex is really just the accumulation of simple ideas added over time.”
-Gary Keller

Adopt the 80/20 Principle
Effort & results are never returned in equal amounts. Focus all your energy on the things that produce 80% of your results.
It’s usually the hard (& uncomfortable) things that are the vital 20%. It’s the easy things we spend 80% of our time – unfortunately, those are the things that usually only produce 20% of the results.

Agenda
Evidence & Case Studies
50 Interviews backend sales (Amazon, Nook, Direct)
Kindle superstars: JA Konrath, John Wolfe, Amanda Hocking
Putting fulfillment on autopilot
Routes to Market for digital books
The fast path the ePublishing
Getting your ebooks on kindle, nook, iTunes, etc..
ClickBank – A direct channels to sell your ebook
The essential 7 elements of a highly effective website (for authors)
Marketing Secrets of the eBook Best Sellers

Q1 Sales (Jan-March 2011)

Be a big fish in a small pond!
>20 million titles
The demand for Kindle books exceeds supply, not the case with print books!
<1 million titles

The #1 reason to be on KindleIncreased Visibility

Don’t let this happen to you…

Source: http://www.amazon.com/The-Scarlet-Letter-ebook/product-reviews/B003FGWUOU/
Once a poor review has been written about the format, you can never remove it… even if you correct the formatting later!

The good, the bad, & the ugly
Good
Bad
Ugly

Putting fulfillment on autopilot

eBook DistributionMultiple routes to monetization
Tier 1
Direct
Tier 2
Tier 3
Amazon
BN
Apple
Sony
Google
Kobo/Borders
Diesel
Feedbooks
Lulu
Scribd
PDF straight from your site
Multiple formats plus guides
Bundles & Affiliates
Indirect/
Aggregators
Two paths:
Direct OR Indirect (aggregators )
Smashwords
BookBaby
BookBrewer

Rapid R.O.I.(Return on Investment)
A.S.P. = $7.95, Profit to Author = $5.50
Upfront cost = $300 (or $67 if you use my template @ KindleTemplate.com)
Sell 55 eBooks = Breakeven in 2-3 months!
Royalties paid for life.
Your book will never go out of print.
Worldwide distribution
Compared to the typical 250-500 copies you have to sell in print to breakeven!

(1)Title/Cover (2)Buy button (3)Reviews (4)Preview/SITB
(5)Social Media (6)About the Author (7)Related products

www.FindingSpeakingSuccess.com

Next Steps: Turn on your Autopilot!
CONVERT & SETUP
Learn to convert your own books. Recommended: ePubTemplates.com
Hire an expert to convert your book. Recommended: KindleExpert.com
Setup your title with Ingram POD. Recommended: Lightning Source
Setup your own ebook distribution in affiliate marketplaces. Recommended: Clickbank
BUILD & OPTIMIZE
Build a top notch sales page / website using the 7 Elements theme
Create a Facebook sales page (www.KindleExpert.com/facebook)
Build an affiliate tools page – seek out affiliates with the right audience
PROMOTE (ongoing)
Join the AuthorSwap.com community of authors helping authors (best practices).
Apply the 7 Secrets Marketing Map (Available at: www.PixelsToProfit.com)
Submit articles to relevant sites & media outlets.
Create a opt-in newsletter with MailChimp, Constant Contact or aWeber
Create videos on Youtube to drive awareness (it’s the #2 search engine!)
Use Facebook to build a fan base and go viral (tbd)

NSA Special
Join AuthorSwap.com by 5/1/11 & receive a free digital copy of
Finding Speaking Success
Including:
Patricia Fripp
Joe Sabah
Mark Sanborn
Gina Schreck
John Sileo
Dave Taylor
Leanne Thieman
Featuring
interviews
with
26 Successful
Professional
Speakers

Sneak Peek
May 19 – Part 2

Emulate to EarnMarketing secrets of the ebook bestsellers
Amazon reviews do sell books!
Test different categories, keywords & tags
Test different price points
Test different covers
Your first 20 pages should hook the reader
Build a following… find where your audience is and connect with them.
It begins with a reachable niche, clean webpage, & well formatted book!

TOP 5 BOOK MARKETING TIPS
(What’s worked for 50 Interviews)
1. Get featured on high traffic websites and then get lucky to have that content syndicated.
2. Get featured on a podcast with a large loyal audience (ie. E-Myth Worldwide)
3. We sell a lot of books to interviewees and contributors. Try to engage others in the writing of your book (endorsements alone can help)
4. Amazon reviews (there’s a direct correlation to sales)
5. Do as much public speaking as you can!

Next Steps: Turn on your Autopilot!
CONVERT & SETUP
Learn to convert your own books. Recommended: ePubTemplates.com
Hire an expert to convert your book. Recommended: KindleExpert.com
Setup your title with Ingram POD. Recommended: Lightning Source
Setup your own ebook distribution in affiliate marketplaces. Recommended: Clickbank
BUILD & OPTIMIZE
Build a top notch sales page / website using the 7 Elements theme
Create a Facebook sales page (www.KindleExpert.com/facebook)
Build an affiliate tools page – seek out affiliates with the right audience
PROMOTE (ongoing)
Join the AuthorSwap.com community of authors helping authors (best practices).
Apply the 7 Secrets Marketing Map (Available at: www.PixelsToProfit.com)
Submit articles to relevant sites & media outlets.
Create a opt-in newsletter with MailChimp, Constant Contact or aWeber
Create videos on Youtube to drive awareness (it’s the #2 search engine!)
Use Facebook to build a fan base and go viral (tbd)

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http://epubconversions.com	97
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Putting your book & ebook sales on Autopilot

by Brian Schwartz

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Putting your book & ebook sales on Autopilot Webinar Transcript