Toyota.

5,629
-1

Published on

Toyota and Its Logo History

Published in: Automotive, Sports, Business
0 Comments
4 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
5,629
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
335
Comments
0
Likes
4
Embeds 0
No embeds

No notes for slide

Toyota.

  1. 1. TOYOTA<br />
  2. 2. TOYOTA Background<br />Toyota Motor Corporation commonly known simply as Toyota and abbreviated as TMC.<br /> A multinational automaker.<br />Headquartered in Toyota City, Aichi, Japan. <br />Founded by Kiichiro Toyoda in 1937.<br />
  3. 3. TMC is part of the Toyota Group, one of the largest conglomerates in the world.<br />A spinoff from his father's company Toyota Industries .<br />In 1934, Toyota Industries, Created its first product, the Type A engine.<br />
  4. 4. Toyota Motor Corporation group companies <br />are Toyota, Lexus, Daihatsu <br /> and Hino Motors,<br />Along with several "non-automotive" companies.<br />
  5. 5. 1867, Birth of Sakichi Toyoda.<br />1924, Invents Toyoda Model<br />G Automatic Loom.<br />
  6. 6. In 1929, Automatic-loom patent is sold to a British company.<br />In 1930, Begins research on small gasoline-powered engine.<br />
  7. 7. In 1933, Automobile Department <br /> established at <br /> Toyoda Automatic Loom Works, Ltd.<br />
  8. 8. In 1936, The AA Sedan<br /> Completed.<br />In 1937, <br /> Toyota Motor Co., Ltd. <br /> established.<br />
  9. 9. In 1938, <br />Honsha Plant <br />begins production.<br />In 1950, Company faces a financial crisis; Toyota Motor Sales Co., Ltd. is established.<br />
  10. 10. In 1951, Suggestion System begins.<br />In 1955, The Toyopet Crown, Toyopet Master and Crown Deluxe are launched.<br />
  11. 11. In 1957, first of the Crown prototypes exported to the United States. <br />Established <br /> Toyota Motor Sales U.S.A., Inc..<br />
  12. 12. In 1959, MotomachiPlant begins production.<br />
  13. 13. In 1965, Wins Deming Application Prize.<br />In 1966, Corolla launched &<br />Business partnership with Hino Motors Ltd.<br />
  14. 14. In 1967, Business partnership with Daihatsu Motor Co., Ltd. <br />
  15. 15. 1974, Established Toyota Foundation established.<br />1982, Toyota Motor Co., Ltd. and <br /> Toyota Motor Sales Co., Ltd. <br /> are merged into <br /> Toyota Motor Corporation.<br />
  16. 16. 1984, Joint venture with General Motors begins production in USA.<br />1988, Toyota Motor Manufacturing,<br />USA, Inc. (present TMMK) <br /> begins production.<br />
  17. 17. 1992,Begins production in UK.<br />
  18. 18. In 2000, Sichuan Toyota Motor Co., Ltd. begins China<br />In 2001, Begins production in France.<br />.<br />
  19. 19. In 2002, Toyota enters Formula One World Championship.<br />Tianjin Toyota Motor Co., Ltd. begins production in China.<br />
  20. 20. In 2008, Worldwide Prius sales top 1 million mark.<br />In 2010,Worldwide Prius sales top 2 million<br />Toyota and Tesla Motors agree on joint EV<br /> Development.<br />
  21. 21. In 2010, employed 317,734 people worldwide.<br />Was the world's largest<br /> automobile manufacturer <br /> by production in 2010.<br />
  22. 22. Logo history<br />In 1936, Toyoda Automatic Loom Works Ltd. launched first passenger car.<br /> Needed a new trademark to commemorate the launch.<br />
  23. 23. Competition was held to establish a logo.<br />Received 27,000 entries.<br /> To Promote the company’s vehicles.<br />Express ‘the feeling of speed’. <br />
  24. 24. Thus, changed name from ‘Toyoda’ to ‘Toyota’. <br />‘Toyota’ gave the logo a sleek look.<br />Japanese word ‘Toyota’ (eight) means to bring luck and prosperity. <br />
  25. 25. Original Toyota logo is still used as the company’s emblem.<br />Logo given all new joinee.<br />The current Toyota logo consists of the name “TOYOTA” in roman type.<br />
  26. 26. With three ovals in red and white color scheme. <br />The two perpendicular center ovals represent a relationship of mutual trust between the customer and Toyota.<br />
  27. 27. These ovals combine to symbolize the letter "T" for Toyota. <br />The space in the background implies a global expansion of Toyota's technology.<br /> And unlimited potential for the future.<br />
  28. 28. The logo started appearing on all printed material, advertisements, dealer signage, and the vehicles themselves in 1990.<br />
  29. 29. THANKS<br /> For your Attention<br />Presented by: <br />Anil Rawat<br />

×