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Toyota and Its Logo History

Toyota and Its Logo History



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    Toyota. Toyota. Presentation Transcript

    • TOYOTA
    • TOYOTA Background
      Toyota Motor Corporation commonly known simply as Toyota and abbreviated as TMC.
      A multinational automaker.
      Headquartered in Toyota City, Aichi, Japan.
      Founded by Kiichiro Toyoda in 1937.
    • TMC is part of the Toyota Group, one of the largest conglomerates in the world.
      A spinoff from his father's company Toyota Industries .
      In 1934, Toyota Industries, Created its first product, the Type A engine.
    • Toyota Motor Corporation group companies
      are Toyota, Lexus, Daihatsu 
      and Hino Motors,
      Along with several "non-automotive" companies.
    • 1867, Birth of Sakichi Toyoda.
      1924, Invents Toyoda Model
      G Automatic Loom.
    • In 1929, Automatic-loom patent is sold to a British company.
      In 1930, Begins research on small gasoline-powered engine.
    • In 1933, Automobile Department
      established at
      Toyoda Automatic Loom Works, Ltd.
    • In 1936, The AA Sedan
      In 1937,
      Toyota Motor Co., Ltd.
    • In 1938,
      Honsha Plant
      begins production.
      In 1950, Company faces a financial crisis; Toyota Motor Sales Co., Ltd. is established.
    • In 1951, Suggestion System begins.
      In 1955, The Toyopet Crown, Toyopet Master and Crown Deluxe are launched.
    • In 1957, first of the Crown prototypes exported to the United States.
      Toyota Motor Sales U.S.A., Inc..
    • In 1959, MotomachiPlant begins production.
    • In 1965, Wins Deming Application Prize.
      In 1966, Corolla launched &
      Business partnership with Hino Motors Ltd.
    • In 1967, Business partnership with Daihatsu Motor Co., Ltd.
    • 1974, Established Toyota Foundation established.
      1982, Toyota Motor Co., Ltd. and
      Toyota Motor Sales Co., Ltd.
      are merged into
      Toyota Motor Corporation.
    • 1984, Joint venture with General Motors begins production in USA.
      1988, Toyota Motor Manufacturing,
      USA, Inc. (present TMMK)
      begins production.
    • 1992,Begins production in UK.
    • In 2000, Sichuan Toyota Motor Co., Ltd. begins China
      In 2001, Begins production in France.
    • In 2002, Toyota enters Formula One World Championship.
      Tianjin Toyota Motor Co., Ltd. begins production in China.
    • In 2008, Worldwide Prius sales top 1 million mark.
      In 2010,Worldwide Prius sales top 2 million
      Toyota and Tesla Motors agree on joint EV
    • In 2010, employed 317,734 people worldwide.
      Was the world's largest
       automobile manufacturer 
      by production in 2010.
    • Logo history
      In 1936, Toyoda Automatic Loom Works Ltd. launched first passenger car.
      Needed a new trademark to commemorate the launch.
    • Competition was held to establish a logo.
      Received 27,000 entries.
      To Promote the company’s vehicles.
      Express ‘the feeling of speed’.
    • Thus, changed name from ‘Toyoda’ to ‘Toyota’.
      ‘Toyota’ gave the logo a sleek look.
      Japanese word ‘Toyota’ (eight) means to bring luck and prosperity.
    • Original Toyota logo is still used as the company’s emblem.
      Logo given all new joinee.
      The current Toyota logo consists of the name “TOYOTA” in roman type.
    • With three ovals in red and white color scheme.
      The two perpendicular center ovals represent a relationship of mutual trust between the customer and Toyota.
    • These ovals combine to symbolize the letter "T" for Toyota. 
      The space in the background implies a global expansion of Toyota's technology.
      And unlimited potential for the future.
    • The logo started appearing on all printed material, advertisements, dealer signage, and the vehicles themselves in 1990.
    • THANKS
      For your Attention
      Presented by:
      Anil Rawat