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Mobile Commons

Mobile Commons



Presentation about Mobile Commons by Jed Alpert @ March 2010 501 Tech Club NYC meeting

Presentation about Mobile Commons by Jed Alpert @ March 2010 501 Tech Club NYC meeting



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  • Showing CCC media - video, TV, Radio, web and live events CLIPBOARDS.
  • Screenshots of the phone
  • Mobile Commons helps the client engage users and gets them to take action. Since we create profiles we can target these actions correctly.
  • We collect information and build a profile on the user
  • Screenshots of the phone
  • We collect information and build a profile on the user
  • Mobile Commons measures engagement
  • CREDO- a successful MVNO Commercial marketer. Marketing and customer relations all with our application and API’s. Marketing. Test 2 Screen. Nothing new. What is new is that all the data and interaction flows back to CREDO. For example, if someone texts I an email addresss in connection an offer, it is immediately linked to the correct CRM profile. If someone calls in through our voice app. All of that data is tracked back to the users profile. That is how they use our app. They then use our api to provide customer support
  • Transforms organization. Provides data there would be no other way to collect.
  • Transforms organizations. I have left out most health care, education, public sector stuff/ Also. mention do something volunteer

Mobile Commons Mobile Commons Presentation Transcript

  • connect • engage • measure http://en.wikipedia.org/wiki/Fullerene 3/17/10
    • 300 Million mobile subscribers in the US
    • 97% of mobile phones are text enabled
    • 5 Billion text messages sent every day in US
    • Provides a ‘rope’ bridge for the digital divide
    • The most successful app has less than 2% reach.
    SMS: The Every Phone App 35-44 year olds send 239 texts and make 223 phone calls per month. Source: Pew Internet and American Life Surveys (2005–2008) and CTIA.
    • Mobile integrated with media drives active database building…
  • Media: Put the Call to Action Anywhere/Everywhere Center for Community Change
  • Connect: Text JUSTICE to 30644 Center for Community Change
  • House Calls House Parties 100’s of thousands of Advocacy Calls Thousands of Local House Parties Around a Political Event Engage: Center for Community Change did… All From The Mobile Joiners
  • Profile: Collect and Save Data
  • Connect: Use That Data for Targeted Messaging
  • World Wildlife Fund uses Mobile Commons me: EARTH 69866: WWF: Thanks for signing up for Earth Hour Alerts! Mark your calendars for March 27 th ! Send us your email address to get latest news. Reply ‘STOP’ to unsub. me: [email_address] 69866: WWF: Thanks for sending us your email address. If you want to receive local updates about earth hour – send us your current zip code. me: 10001 69866: WWF wants to know which species is ur favorite? Reply with ur favorite species here to get exclusive mobile updates! me: dolphin 69866: Thanks for telling us ur favorite species! Want 2 learn more? Visit the WWF species page @ WorldWildlife.org/Species or reply with ur email address 2 subscribe. CRM Profile Phone # Email address Likes & interest targeting Increase newsletter reach Redirect to web (or apps) Drive traffic to private/public partners hips Social networking call-to-action Website EmailNewsletter Television & Radio Geo-targeting Day part targeting List building New broadcast following user signup
  • Build profiles with unlimited segmentation
    • Customizable data gathering for profiles:
    • Birthday
    • Marital Status
    • Last Movie Seen
    • Location
    • Mailing Address
    • etc.
    Local Theaters
  • Citizen Journalism: Reach Experts and Sources Anytime/Anywhere
  • Sources: Original studies and Nickerson (2007) Get Out The Vote Mobilization Strategy Treatment-on-Treated Effect Cost per Contact Cost per Vote Study Text Messaging 4% $0.13 $1.62 Dale and Strauss (2006) “ Quality” Phone Calls 4-5% ~$1 ~$20 Youth Vote Coalition, Nickerson (2006) Door-to-door Canvassing 7-9% $2.50 ~$30 Gerber, Green and Nickerson (2003); Gerber/Green (2000b) Leafleting 1.2% $0.38 $32 G/G (2000b); Nickerson, Friedrichs and King (2006) Mail ~0.6% $0.40 $67 Gerber and Green (2000a)
  • Measure. Measure. Measure.
  • Interactive Outdoor
    • Integration that turns outdoor interaction into profiles.
  • Web Integration
  • Driving Conversions From TV
    • The Shedd Aquarium used an SMS call-to-action in 25% of their TV ads to drive contest entries.
    • The TV ad with an SMS call-to-action generated 325% more contest entries than any other call-to-action.
    • Supporters that receive a text message are 77% more likely to donate.
    Use Case : Humane Society
    • Tell-A-Friend with text.
    Use Case : Children’s Aid Society
  • From Radio
    • Mobile call-to-action in the weekly podcast
    • Over 25,000 listeners have texted in over last 30 days
    • Program quickly expanding to other radio shows
  • Use Case : Blue Ocean Institute Mobile | Web | Facebook FishPhone: Text Fish + Halibut to 30644
    • To find the closest
    • H1N1 vaccine…
    Use Case : Public Utility … or the closest youth shelter Text SAFE + Address to 69866 Text FLU + ZIP to 30644
  • Text: LOOKUP + Label To 69866 NRDC
  • Taxi TV
  • On Taxi Tops
  • On Packaged Goods
  • Key Customers Public Interest Arts & Culture Consumer Brands Labor Unions Health & Human Services Associations Politics Faith Based Conservation