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Zach Nies, Rally Software Presentation at Lean Startup SXSW

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Zach Nies, CTO of Rally Software …

Zach Nies, CTO of Rally Software
Presentation on effectiveness at the 2012 Lean Startup SXSW in Austin

Published in: Technology, Business

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  • 1. Increasing our national efficiency
  • 2. Modernmanagement is still based on efficiency
  • 3. Really?
  • 4. Measure youreffectiveness
  • 5. Increase your success
  • 6. A startup lives in extreme uncertainty
  • 7. 30 Years
  • 8. Plausible ProbableUnordered Ordered
  • 9. Plausible ProbableUnordered Ordered
  • 10. Plausible ProbableUnordered OrderedCoevolution PlanLearn Analyze
  • 11. “The only valid model of a complex system is the system itself. Murray Gell-Mann
  • 12. http://www.flickr.com/photos/isaacmao/380257543
  • 13. How we work
  • 14. Agile CadenceDaily – standup & plan the dayWeekly – review full businessBiweekly – demo from engineeringMonthly – pivot, persevere, amplifyQuarterly – review & align strategyYearly – set strategy
  • 15. TrackThe flow of work
  • 16. Track Measure & ValidatedHunch Hypothesis Experiment Test Learning The flow of knowledge
  • 17. Case Study
  • 18. CustomerDevelopment
  • 19. Is there an emerging, high-growthmarket for Agile Portfolio Management?
  • 20. “Get out of the building!” Steve Blankand get into thecomplex system
  • 21. 100 validation interviews10 earlyvangelists40 preview customers34 builds
  • 22. Track Measure & ValidatedHunch Hypothesis Experiment Test Learning The flow of knowledge
  • 23. Hunch:Agile PortfolioManagement will help uswin more deals
  • 24. Experiment:“Sell” an MVP preview
  • 25. Experiment:“Sell” an MVP preview Vanity Metric Month
  • 26. Experiment:“Sell” an MVP preview Deals Directly Influenced Month
  • 27. “requiring configurationchanges is not anacceptable way forreleases to hit ourenterprise workingenvironment.”
  • 28. Hunch:Agile PortfolioManagement will help uswin more dealsValidated Learning:The MVP directly helpedus win more deals
  • 29. PivotPersevere Amplify
  • 30. Hunch:Adding more developerswill help us productizethis MVP
  • 31. Experiment:Hire developers as fastas possible
  • 32. Experiment:Hire developers as fastas possible Vanity Metric
  • 33. Experiment:Hire developers as fastas possible Feature Throughput
  • 34. Hunch:Adding more developerswill help us productizethis MVPValidated Learning:Adding developersdramatically increasedfeature throughput
  • 35. PivotPersevere Amplify
  • 36. Hunch:Optimizing the UI willimprove adoption
  • 37. Experiment:Implement usabilityenhancements
  • 38. Experiment:Implement usabilityenhancements Vanity Metric
  • 39. Experiment:Implement usabilityenhancements User Adoption by Cohorts
  • 40. Hunch:Optimizing the UI willimprove adoptionValidated Learning:Adoption didn’t improve
  • 41. PivotPersevere Amplify
  • 42. Hunch:Adding features willimprove product adoption
  • 43. Experiment:Implement earlyvangelistfeature requests
  • 44. Experiment:Implement earlyvangelistfeature requests Vanity Metric
  • 45. Experiment:Implement earlyvangelistfeature requests Feature Usage
  • 46. Hunch:Adding features willimprove product adoptionValidated Learning:Found the compellingfeatures
  • 47. PivotPersevere Amplify
  • 48. We haveproduct-market fit
  • 49. AlmostContinuousDeployment
  • 50. Hunch:Releasing more often willimprove quality
  • 51. Experiment:Release every day
  • 52. Experiment:Release every day Vanity Metric
  • 53. Experiment:Release every day Cases from Defects
  • 54. Hunch:Releasing more often willimprove qualityValidated Learning:Smaller release batchesimproved quality
  • 55. PivotPersevere Amplify
  • 56. Case Study
  • 57. Modernmanagement is still based on efficiency
  • 58. Agile +Lean Startup =Effectiveness
  • 59. Out learn and out execute yourcompetitors