Wildfire, SMASH summit Presentation

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Stephanie Chapparo, Wildfire, SMASH summit Presentation

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  • Social media marketing company based in Redwood City, CA.2) Over the last couple of years our technology has powered over 150k social media marketing campaigns. 3)My team focuses on helping out clients define their social media objectives and determine tactics to achieve those objectives using Wildfire’s platform.
  • So getting to why I am here today. I am sure we all have ways of defining what social acquisition means, but I wanted to impart some of mine. When we talk about acquiring customers via social channels we are talking about: Facebook FansEmail AddressesContent generated by usersIn-store trafficSite trafficI want to focus on today is how to acquire these customers using Facebook– and how to do so in a way that is cost effective, requires minimal effort and drives huge results
  • So here they are. The 3 Golden Rules to Facebook Acquisition:Find your FansEngage your FansSpread the WordYes it is just that simple. OK so maybe it requires a little bit of work, but when we focus on these three tenants you are optimizing the value that Facebook offers to it’s fullest. A lot of our clients believe that social marketing works just like search. They couldn’t be more wrong. It’s not a linear relationship, it requires cultivating, nurturing and activation.Common mistakes – focus on growing and then jumping to monetization. Importance of establishing a relationship– communicate, relate to you, w/o jumping straight to a closeMy goal today is to bring these three rules to life, provide real life examples of what we’ve seen, and hopefully empower you all to launch your social marketing initiatives.
  • Wildfire, SMASH summit Presentation

    1. SPARK to FLAME<br />Stephanie Chaparro<br />@wildfireapp<br />
    2. WILDFIRE<br />Social Media Platform enabling clients to manage all their social media needs in one place<br />Launched over 150K campaigns<br />Focus on consultative services for clients<br />|<br />|<br />
    3. WHAT<br />DOES <br />SOCIAL CUSTOMER ACQUISITION <br />mean?<br />Facebook Fans<br />Email Addresses<br />User Generated Content<br />In-Store Traffic<br />Site Traffic<br />
    4. 3 Golden Rules for Facebook Acquisition <br />FIND Your Fans<br />ENGAGE Your Fans<br />SPREAD The Word<br />1<br />2<br />3<br />
    5. RULE 1: Find Your Fans<br />GROW<br />1. <br />EXISTING<br />AUDIENCE<br />ACQUIRE<br />2. <br />FANS<br />facebook<br />with<br />Ads<br />LEVERAGE<br />3. <br />OTHER<br />CHANNELS<br />
    6. FINDING FANS<br />say they learned about a fan page because of an ad<br />75%<br />Source: Facebook<br />
    7. RULE 2: Engage Your Fans<br />2. EXCLUSIVE<br />1. INCENTIVE<br />3. TARGETED<br />Tap into Fans interests and passions through questions and content<br />Provide incentive to engage with brand<br />Award fans with exclusive deals and content<br />
    8. ENGAGING FANS<br />
    9. RULE 3: Spread the Word<br />SOCIAL<br />ATTRACTIVE<br />SIMPLE<br />1<br />1<br />+<br />
    10. SPREADING THE WORD<br />
    11. TAKEAWAYS<br />for<br />Key<br />social customer acquisition<br />Get your community talking<br /> Facebook VIP<br /> Never stop changing it up<br />
    12. Wildfire Interactive, Inc.<br />1600 Seaport Blvd <br />Redwood City, CA 94301<br />wildfireapp.com<br />facebook.com/wildfireinteractive<br />@wildfireapp<br />+1-888-274-0929<br />info@wildfireapp.com<br />

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