1. 99 ideas for your content plan
WHITNEY MOSS
ROOKIE MOMS
2. Why a content plan?
3,027 likes
Facebook + Twitter 848 shares
pages don’t write 85 new fans
themselves
Goal: Page views, likes,
shares
Objectives:
Convey brand personality
Get to know your consumers
Talk to them daily
Associate brand w/
solutions
Support your promos
3. Your content plan
Create a roadmap:
3 months of content
SM policy
Who’s speaking?
Frequency?
Response expectations
How to behave: 90/10 rule
Test and refine
Format: photos, q’s, links
Timing 10%
Double down
4. Help them find you: HOW TO
Words, pictures, video
How to teach shoe-tying, how to calculate college
savings needs, how to make baby pants out of a tshirt
By age/stage
By season/holiday
By product feature
8. Make them click: The Round-Up
Lead with a number CHALLENGE: Reframe company news
Photo for each item • 5 features of X you don’t want to miss
• 3 engineers who are making a
Use Compfight to find difference
• 7 taglines we’re not going to use
sources (or stock imgs) • 10 new widgets we’re really proud of
9. Jump off the screen: Printables
An activity
A prop for a photo shoot
A checklist
Mantra
Hot trends: Angry Birds
anything; Hunger Games
anything; Bacon-flavored
anything
10. Be the expert: Solve a problem
Save time
Save money
Hands-free
Brainstorm tip: your brand’s attributes fast,
safety, fun, eco?