Whitney Moss w/ Rookie Moms @ MamaBear Conference, Mt. View 4/20

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Whitney Moss w/ Rookie Moms @ MamaBear Conference, Mt. View 4/20

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Whitney Moss w/ Rookie Moms @ MamaBear Conference, Mt. View 4/20

  1. 99 ideas for your content plan WHITNEY MOSS ROOKIE MOMS
  2. Why a content plan? 3,027 likes Facebook + Twitter 848 shares pages don’t write 85 new fans themselves Goal: Page views, likes, shares Objectives:  Convey brand personality  Get to know your consumers  Talk to them daily  Associate brand w/ solutions  Support your promos
  3. Your content plan Create a roadmap: 3 months of content SM policy  Who’s speaking?  Frequency?  Response expectations  How to behave: 90/10 rule Test and refine  Format: photos, q’s, links  Timing 10%  Double down
  4. Help them find you: HOW TO Words, pictures, video How to teach shoe-tying, how to calculate college savings needs, how to make baby pants out of a tshirt By age/stage By season/holiday By product feature
  5. Tutorial Gone Wild
  6. Tutorial Gone Wild
  7. Tutorial: Make it Pinteresting
  8. Make them click: The Round-Up Lead with a number CHALLENGE: Reframe company news Photo for each item • 5 features of X you don’t want to miss • 3 engineers who are making a Use Compfight to find difference • 7 taglines we’re not going to use sources (or stock imgs) • 10 new widgets we’re really proud of
  9. Jump off the screen: Printables An activity A prop for a photo shoot A checklist Mantra Hot trends: Angry Birds anything; Hunger Games anything; Bacon-flavored anything
  10. Be the expert: Solve a problem Save time Save money Hands-free Brainstorm tip: your brand’s attributes  fast, safety, fun, eco?
  11. Leverage other people’s content: News Etsy Books Experts YouTube, Flickr Stats/infographic UG submissions
  12. Your toolkit Social Media policy + POV Branded profiles on each platform 99 content nuggets to get started

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