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TOCA BOCA:RESEARCHBY: BJÖRN JEFFERYThursday, May 9, 13
WHY RESEARCH?2Thursday, May 9, 13
WHY RESEARCH?•You are not a kid any more.2Thursday, May 9, 13
WHY RESEARCH?•You are not a kid any more.•Good choices early on, pay for themselves.2Thursday, May 9, 13
WHY RESEARCH?•You are not a kid any more.•Good choices early on, pay for themselves.•The (in)famous MVP of kids apps is a ...
WHY RESEARCH?•You are not a kid any more.•Good choices early on, pay for themselves.•The (in)famous MVP of kids apps is a ...
WHY RESEARCH?•You are not a kid any more.•Good choices early on, pay for themselves.•The (in)famous MVP of kids apps is a ...
BACKGROUNDThursday, May 9, 13
FOUNDERS FROM BONNIER R&DEMIL OVEMAR BJÖRN JEFFERYThursday, May 9, 13
5Thursday, May 9, 13
RESEARCH:STRATEGY &Thursday, May 9, 13
011.2522.533.75450 2,500,000 5,000,000Averagecost/unit(SEK)Number of unitsdownloadedAveragecostperunitNumber of units sold...
APP STORE DEEP DIVEThursday, May 9, 13
APP STORE DEEP DIVEThursday, May 9, 13
BRAND & DESIGNThursday, May 9, 13
BRAND & DESIGNThursday, May 9, 13
BRAND & DESIGNThursday, May 9, 13
BRAND & DESIGNThursday, May 9, 13
STRATEGY PLANNINGThursday, May 9, 13
RESEARCH:TECHNOLOGYThursday, May 9, 13
NEW POSSIBILITIES•Wifi & 3G•Touchscreen•Camera•Microphone•Speaker &Headphones•Vibrator•GPS•Compass•Accelerometer•Gyroscope...
MICROPHONETalking Carl - www.yannlecoroller.comThursday, May 9, 13
MICROPHONETalking Carl - www.yannlecoroller.comThursday, May 9, 13
CAMERAARSoccer - labs.lan.comThursday, May 9, 13
CAMERAARSoccer - labs.lan.comThursday, May 9, 13
(i)Pirates - www.volumique.comMORE THAN A SCREENThursday, May 9, 13
(i)Pirates - www.volumique.comMORE THAN A SCREENThursday, May 9, 13
RESEARCH:PLAY, TOYS &Thursday, May 9, 13
WHO IS OUT THERE?Thursday, May 9, 13
TYPES OF PLAYACTIVEMAKE-BELIEVEMANIPULATIVECREATIVE LEARNINGThursday, May 9, 13
TYPES OF PLAYACTIVEMAKE-BELIEVEMANIPULATIVECREATIVE LEARNINGPhysicalOutdoorsSportsThursday, May 9, 13
TYPES OF PLAYACTIVEMAKE-BELIEVEMANIPULATIVECREATIVE LEARNINGPhysicalOutdoorsSportsDollsRole-playScenesThursday, May 9, 13
TYPES OF PLAYACTIVEMAKE-BELIEVEMANIPULATIVECREATIVE LEARNINGPhysicalOutdoorsSportsDollsRole-playScenesConstructionPuzzlesP...
TYPES OF PLAYACTIVEMAKE-BELIEVEMANIPULATIVECREATIVE LEARNINGPhysicalOutdoorsSportsDollsRole-playScenesConstructionPuzzlesP...
TYPES OF PLAYACTIVEMAKE-BELIEVEMANIPULATIVECREATIVE LEARNINGPhysicalOutdoorsSportsDollsRole-playScenesConstructionPuzzlesP...
TYPES OF PLAYThursday, May 9, 13
TYPES OF PLAYACTIVEThursday, May 9, 13
TYPES OF PLAYACTIVEMAKE-BELIEVEThursday, May 9, 13
TYPES OF PLAYACTIVEMAKE-BELIEVEMANIPULATIVEThursday, May 9, 13
TYPES OF PLAYACTIVEMAKE-BELIEVEMANIPULATIVECREATIVEThursday, May 9, 13
TYPES OF PLAYACTIVEMAKE-BELIEVEMANIPULATIVECREATIVELEARNINGThursday, May 9, 13
BLOCKBUSTER TOYSThursday, May 9, 13
LESSONSThursday, May 9, 13
LESSONS LEARNED22Thursday, May 9, 13
LESSONS LEARNED•Being a good leader is making decisions on 40%information.Make sure that you have what you can get.22Thurs...
LESSONS LEARNED•Being a good leader is making decisions on 40%information.Make sure that you have what you can get.•If you...
LESSONS LEARNED•Being a good leader is making decisions on 40%information.Make sure that you have what you can get.•If you...
THANKS!CONTACT ME - bjorn @ tocaboca.com &twitter.com/bjornjefferyTRY OUR APPS - www.tocaboca.comFOLLOW US - www.tocaboca....
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Toca Boca

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Transcript of "Toca Boca"

  1. 1. TOCA BOCA:RESEARCHBY: BJÖRN JEFFERYThursday, May 9, 13
  2. 2. WHY RESEARCH?2Thursday, May 9, 13
  3. 3. WHY RESEARCH?•You are not a kid any more.2Thursday, May 9, 13
  4. 4. WHY RESEARCH?•You are not a kid any more.•Good choices early on, pay for themselves.2Thursday, May 9, 13
  5. 5. WHY RESEARCH?•You are not a kid any more.•Good choices early on, pay for themselves.•The (in)famous MVP of kids apps is a very goodproduct.2Thursday, May 9, 13
  6. 6. WHY RESEARCH?•You are not a kid any more.•Good choices early on, pay for themselves.•The (in)famous MVP of kids apps is a very goodproduct.2Thursday, May 9, 13
  7. 7. WHY RESEARCH?•You are not a kid any more.•Good choices early on, pay for themselves.•The (in)famous MVP of kids apps is a very goodproduct.•Here are three areas that we looked at before2Thursday, May 9, 13
  8. 8. BACKGROUNDThursday, May 9, 13
  9. 9. FOUNDERS FROM BONNIER R&DEMIL OVEMAR BJÖRN JEFFERYThursday, May 9, 13
  10. 10. 5Thursday, May 9, 13
  11. 11. RESEARCH:STRATEGY &Thursday, May 9, 13
  12. 12. 011.2522.533.75450 2,500,000 5,000,000Averagecost/unit(SEK)Number of unitsdownloadedAveragecostperunitNumber of units soldTypical averagecost curve (i.e.manufacturingsector)Actual Toca Bocaaverage costcurveDiminishing returns toscale after this pointIncreasing returns to scaleTHE DIGITAL ECONOMY OFSCALEThursday, May 9, 13
  13. 13. APP STORE DEEP DIVEThursday, May 9, 13
  14. 14. APP STORE DEEP DIVEThursday, May 9, 13
  15. 15. BRAND & DESIGNThursday, May 9, 13
  16. 16. BRAND & DESIGNThursday, May 9, 13
  17. 17. BRAND & DESIGNThursday, May 9, 13
  18. 18. BRAND & DESIGNThursday, May 9, 13
  19. 19. STRATEGY PLANNINGThursday, May 9, 13
  20. 20. RESEARCH:TECHNOLOGYThursday, May 9, 13
  21. 21. NEW POSSIBILITIES•Wifi & 3G•Touchscreen•Camera•Microphone•Speaker &Headphones•Vibrator•GPS•Compass•Accelerometer•Gyroscope•Proximity sensorThursday, May 9, 13
  22. 22. MICROPHONETalking Carl - www.yannlecoroller.comThursday, May 9, 13
  23. 23. MICROPHONETalking Carl - www.yannlecoroller.comThursday, May 9, 13
  24. 24. CAMERAARSoccer - labs.lan.comThursday, May 9, 13
  25. 25. CAMERAARSoccer - labs.lan.comThursday, May 9, 13
  26. 26. (i)Pirates - www.volumique.comMORE THAN A SCREENThursday, May 9, 13
  27. 27. (i)Pirates - www.volumique.comMORE THAN A SCREENThursday, May 9, 13
  28. 28. RESEARCH:PLAY, TOYS &Thursday, May 9, 13
  29. 29. WHO IS OUT THERE?Thursday, May 9, 13
  30. 30. TYPES OF PLAYACTIVEMAKE-BELIEVEMANIPULATIVECREATIVE LEARNINGThursday, May 9, 13
  31. 31. TYPES OF PLAYACTIVEMAKE-BELIEVEMANIPULATIVECREATIVE LEARNINGPhysicalOutdoorsSportsThursday, May 9, 13
  32. 32. TYPES OF PLAYACTIVEMAKE-BELIEVEMANIPULATIVECREATIVE LEARNINGPhysicalOutdoorsSportsDollsRole-playScenesThursday, May 9, 13
  33. 33. TYPES OF PLAYACTIVEMAKE-BELIEVEMANIPULATIVECREATIVE LEARNINGPhysicalOutdoorsSportsDollsRole-playScenesConstructionPuzzlesPatternsThursday, May 9, 13
  34. 34. TYPES OF PLAYACTIVEMAKE-BELIEVEMANIPULATIVECREATIVE LEARNINGPhysicalOutdoorsSportsDollsRole-playScenesConstructionPuzzlesPatternsMusicArts &CraftsAudio-VisualThursday, May 9, 13
  35. 35. TYPES OF PLAYACTIVEMAKE-BELIEVEMANIPULATIVECREATIVE LEARNINGPhysicalOutdoorsSportsDollsRole-playScenesConstructionPuzzlesPatternsMusicArts &CraftsAudio-VisualBooksGamesSkillsThursday, May 9, 13
  36. 36. TYPES OF PLAYThursday, May 9, 13
  37. 37. TYPES OF PLAYACTIVEThursday, May 9, 13
  38. 38. TYPES OF PLAYACTIVEMAKE-BELIEVEThursday, May 9, 13
  39. 39. TYPES OF PLAYACTIVEMAKE-BELIEVEMANIPULATIVEThursday, May 9, 13
  40. 40. TYPES OF PLAYACTIVEMAKE-BELIEVEMANIPULATIVECREATIVEThursday, May 9, 13
  41. 41. TYPES OF PLAYACTIVEMAKE-BELIEVEMANIPULATIVECREATIVELEARNINGThursday, May 9, 13
  42. 42. BLOCKBUSTER TOYSThursday, May 9, 13
  43. 43. LESSONSThursday, May 9, 13
  44. 44. LESSONS LEARNED22Thursday, May 9, 13
  45. 45. LESSONS LEARNED•Being a good leader is making decisions on 40%information.Make sure that you have what you can get.22Thursday, May 9, 13
  46. 46. LESSONS LEARNED•Being a good leader is making decisions on 40%information.Make sure that you have what you can get.•If you’re not ready to be open to the researchresults, don’t bother doing it.22Thursday, May 9, 13
  47. 47. LESSONS LEARNED•Being a good leader is making decisions on 40%information.Make sure that you have what you can get.•If you’re not ready to be open to the researchresults, don’t bother doing it.•Research will give to directions, not answers.Risks are required.22Thursday, May 9, 13
  48. 48. THANKS!CONTACT ME - bjorn @ tocaboca.com &twitter.com/bjornjefferyTRY OUR APPS - www.tocaboca.comFOLLOW US - www.tocaboca.com & twitter.com/tocabocaThursday, May 9, 13

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