Tim Riley, Warby Parker, Warm Gun 2012

Designing for Complex Business Models Online > Offline > Online > Conversion

The pros and cons of online/offline?

User experience doesn’t end online.

In order to maximize conversion in an online and offline world, you need to have a consistentexperience across all touch points.

Online Experience Oﬄine Experience

Translating Offline to Online (and Vice Versa)

What Do These Glasses Look Like On Someone’s Face?

What face shape do you have?

“Narrow forehead and eyeline that widen at the cheeks and the chin.” TRIANGLE

SQUARE “Angular face with a strongjaw line, broad forehead and square chin. Proportional length and width.”

“You Should Use Product Videos!” Zappos increased sales 6% to 30% Ice.com increased conversion 400%Shoeline.com improved conversion rate by 44% ….on product pages with videos

2.5 to 3.5x HIGHER CONVERSION RATE

@warbyparker: how do your new blue mirror sunglasses look?

40 AVERAGE VIEWS PER VIDEO 50%RETWEETED BY THEIR RECIPIENTS

Buy or Build a Factory AMOUNT OF RESOURCES Purchase Tons of Inventory Inventory Management RecommendationOut of Stock Tool Message FIXING THE PROBLEM

The blend of online and offline

Visual Merchandizing by shape = filter function

Experiment.

Tim Riley, Warby Parker, Warm Gun 2012

by 500 Startups on Nov 29, 2012

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