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Designing for Complex Business Models     Online > Offline > Online > Conversion
The pros and cons of online/offline?
User experience doesn’t end           online.
In order to maximize conversion in  an online and offline world, you     need to have a consistentexperience across all to...
Online Experience   Offline Experience
Translating Offline to Online     (and Vice Versa)
What Do These Glasses Look Like      On Someone’s Face?
What face shape do you have?
“Narrow forehead and eyeline that widen at the cheeks         and the chin.”          TRIANGLE
SQUARE “Angular face with a strongjaw line, broad forehead and  square chin. Proportional       length and width.”
“You Should Use Product Videos!”     Zappos increased sales 6% to 30%    Ice.com increased conversion 400%Shoeline.com imp...
2.5 to 3.5x  HIGHER CONVERSION RATE
@warbyparker: how do your new blue mirror sunglasses look?
40  AVERAGE VIEWS PER VIDEO         50%RETWEETED BY THEIR RECIPIENTS
Buy or Build                                                 a Factory                                                    ...
The blend of online and offline
Visual Merchandizing by shape = filter              function
Visual Merchandizing by shape = filter              function
Experiment.
Tim Riley, Warby Parker, Warm Gun 2012
Tim Riley, Warby Parker, Warm Gun 2012
Tim Riley, Warby Parker, Warm Gun 2012
Tim Riley, Warby Parker, Warm Gun 2012
Tim Riley, Warby Parker, Warm Gun 2012
Tim Riley, Warby Parker, Warm Gun 2012
Tim Riley, Warby Parker, Warm Gun 2012
Tim Riley, Warby Parker, Warm Gun 2012
Tim Riley, Warby Parker, Warm Gun 2012
Tim Riley, Warby Parker, Warm Gun 2012
Tim Riley, Warby Parker, Warm Gun 2012
Tim Riley, Warby Parker, Warm Gun 2012
Tim Riley, Warby Parker, Warm Gun 2012
Tim Riley, Warby Parker, Warm Gun 2012
Tim Riley, Warby Parker, Warm Gun 2012
Tim Riley, Warby Parker, Warm Gun 2012
Tim Riley, Warby Parker, Warm Gun 2012
Tim Riley, Warby Parker, Warm Gun 2012
Tim Riley, Warby Parker, Warm Gun 2012
Tim Riley, Warby Parker, Warm Gun 2012
Tim Riley, Warby Parker, Warm Gun 2012
Tim Riley, Warby Parker, Warm Gun 2012
Tim Riley, Warby Parker, Warm Gun 2012
Tim Riley, Warby Parker, Warm Gun 2012
Tim Riley, Warby Parker, Warm Gun 2012
Tim Riley, Warby Parker, Warm Gun 2012
Tim Riley, Warby Parker, Warm Gun 2012
Tim Riley, Warby Parker, Warm Gun 2012
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Tim Riley, Warby Parker, Warm Gun 2012

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Tim Riley, Director of Online Experience, Warby Parker at Warm Gun on Nov 30th, 2012

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Transcript of "Tim Riley, Warby Parker, Warm Gun 2012"

  1. 1. Designing for Complex Business Models Online > Offline > Online > Conversion
  2. 2. The pros and cons of online/offline?
  3. 3. User experience doesn’t end online.
  4. 4. In order to maximize conversion in an online and offline world, you need to have a consistentexperience across all touch points.
  5. 5. Online Experience Offline Experience
  6. 6. Translating Offline to Online (and Vice Versa)
  7. 7. What Do These Glasses Look Like On Someone’s Face?
  8. 8. What face shape do you have?
  9. 9. “Narrow forehead and eyeline that widen at the cheeks and the chin.” TRIANGLE
  10. 10. SQUARE “Angular face with a strongjaw line, broad forehead and square chin. Proportional length and width.”
  11. 11. “You Should Use Product Videos!” Zappos increased sales 6% to 30% Ice.com increased conversion 400%Shoeline.com improved conversion rate by 44% ….on product pages with videos
  12. 12. 2.5 to 3.5x HIGHER CONVERSION RATE
  13. 13. @warbyparker: how do your new blue mirror sunglasses look?
  14. 14. 40 AVERAGE VIEWS PER VIDEO 50%RETWEETED BY THEIR RECIPIENTS
  15. 15. Buy or Build a Factory AMOUNT OF RESOURCES Purchase Tons of Inventory Inventory Management RecommendationOut of Stock Tool Message FIXING THE PROBLEM
  16. 16. The blend of online and offline
  17. 17. Visual Merchandizing by shape = filter function
  18. 18. Visual Merchandizing by shape = filter function
  19. 19. Experiment.
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