Tim Riley, Warby Parker, Warm Gun 2012
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Tim Riley, Warby Parker, Warm Gun 2012

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Tim Riley, Director of Online Experience, Warby Parker at Warm Gun on Nov 30th, 2012

Tim Riley, Director of Online Experience, Warby Parker at Warm Gun on Nov 30th, 2012

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Tim Riley, Warby Parker, Warm Gun 2012 Tim Riley, Warby Parker, Warm Gun 2012 Presentation Transcript

  • Designing for Complex Business Models Online > Offline > Online > Conversion
  • The pros and cons of online/offline?
  • User experience doesn’t end online.
  • In order to maximize conversion in an online and offline world, you need to have a consistentexperience across all touch points.
  • Online Experience Offline Experience
  • Translating Offline to Online (and Vice Versa)
  • What Do These Glasses Look Like On Someone’s Face?
  • What face shape do you have?
  • “Narrow forehead and eyeline that widen at the cheeks and the chin.” TRIANGLE
  • SQUARE “Angular face with a strongjaw line, broad forehead and square chin. Proportional length and width.”
  • “You Should Use Product Videos!” Zappos increased sales 6% to 30% Ice.com increased conversion 400%Shoeline.com improved conversion rate by 44% ….on product pages with videos
  • 2.5 to 3.5x HIGHER CONVERSION RATE
  • @warbyparker: how do your new blue mirror sunglasses look?
  • 40 AVERAGE VIEWS PER VIDEO 50%RETWEETED BY THEIR RECIPIENTS
  • Buy or Build a Factory AMOUNT OF RESOURCES Purchase Tons of Inventory Inventory Management RecommendationOut of Stock Tool Message FIXING THE PROBLEM
  • The blend of online and offline
  • Visual Merchandizing by shape = filter function
  • Visual Merchandizing by shape = filter function
  • Experiment.