"The Future of Payments is Mobile," Braintree >> Bill Ready [COMMERCISM 2014]
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"The Future of Payments is Mobile," Braintree >> Bill Ready [COMMERCISM 2014]

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COMRADES, CHARGE: THE FUTURE OF PAYMENTS IS MOBILE, Bill Ready, CEO , Braintree

COMRADES, CHARGE: THE FUTURE OF PAYMENTS IS MOBILE, Bill Ready, CEO , Braintree

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"The Future of Payments is Mobile," Braintree >> Bill Ready [COMMERCISM 2014] "The Future of Payments is Mobile," Braintree >> Bill Ready [COMMERCISM 2014] Presentation Transcript

  • Mobile Commerce will be Smart Commerce Bill Ready, Braintree CEO / @williamready March 21, 2014 1
  • About Us Mobile Commerce will be Smart Commerce
 Bill Ready / @williamready
  • We simplify payments for
 thousands of amazing companies Braintree is a full-stack payments platform that makes it easy to accept payments in your app or on your website. Mobile Commerce will be Smart Commerce
 Bill Ready / @williamready
  • Unlocking Innovation We aspire to do for payments what Apple’s iOS did for mobile. Mobile Commerce will be Smart Commerce
 Bill Ready / @williamready
  • Mobile Mobile Commerce will be Smart Commerce
 Bill Ready / @williamready
  • The New Consumer Experience The Past
 Check out 1.0 Mobile Commerce will be Smart Commerce
 Bill Ready / @williamready
  • Now/Future
 Mobile commerce The New Consumer Experience The Past
 Check out 1.0 Mobile Commerce will be Smart Commerce
 Bill Ready / @williamready
  • “Mobile is eating the world” Benedict Evans / @benedictevans 1,250 1,000 750 500 250 0 1995 1997 1999 2001 2003 2005 2007 2009 2011 2013e GLOBAL ANNUAL UNIT SALES (M) Source: Enders Analysis PCs Smartphones & tablets Mobile Commerce will be Smart Commerce
 Bill Ready / @williamready
  • Mobile traffic as % of global internet traffic Mary Meeker / KPCB / Internet Trends D11 Conference 25% 20% 15% 10% 5% 0 12/08 12/09 % OF INTERNET TRAFFIC Source: StatCounter Global Stats, 5/13. Note that PC-based internet data bolstered by streaming. 30% 12/10 12/11 12/12 12/13E 12/14E 0.9% in 5/09 2.4% in 5/10 6% in 5/11 10% in 5/12 15% in 5/13 Trendline Growing 1.5x per year & likely to maintain trajectory or accelerate Mobile Commerce will be Smart Commerce
 Bill Ready / @williamready
  • Design + experience
 driving commerce Mobile Commerce will be Smart Commerce
 Bill Ready / @williamready
  • Simplicity with design Mobile Experiences Mobile Commerce will be Smart Commerce
 Bill Ready / @williamready
  • Mobile Experiences Line busting Mobile Commerce will be Smart Commerce
 Bill Ready / @williamready
  • Mobile Experiences Curated content Mobile Commerce will be Smart Commerce
 Bill Ready / @williamready
  • Mobile Experiences Loyalty/rewards programs Mobile Commerce will be Smart Commerce
 Bill Ready / @williamready
  • Marketplaces connecting buyers 
 and sellers online/offline New retail business models Mobile Experiences Mobile Commerce will be Smart Commerce
 Bill Ready / @williamready
  • Mobile first focus When payment is disappearing.. Mobile Experiences Mobile Commerce will be Smart Commerce
 Bill Ready / @williamready
  • Startups are building experiences CONTEXT–DRIVEN Image: Uber Mobile Commerce will be Smart Commerce
 Bill Ready / @williamready
  • Hello, Smart Commerce. Mobile Commerce will be Smart Commerce
 Bill Ready / @williamready
  • “I need a jacket.” Mobile Commerce will be Smart Commerce
 Bill Ready / @williamready
  • “Audi A4, nice.” Mobile Commerce will be Smart Commerce
 Bill Ready / @williamready
  • “Audi A4, nice.” Mobile Commerce will be Smart Commerce
 Bill Ready / @williamready
  • “Mmm, sounds good.” Mobile Commerce will be Smart Commerce
 Bill Ready / @williamready
  • “Mmm, sounds good.” Mobile Commerce will be Smart Commerce
 Bill Ready / @williamready
  • “Damn, forgot my charger.” Mobile Commerce will be Smart Commerce
 Bill Ready / @williamready
  • “Damn, forgot my charger.” Mobile Commerce will be Smart Commerce
 Bill Ready / @williamready
  • “Whoa, I’m in.” Mobile Commerce will be Smart Commerce
 Bill Ready / @williamready
  • “Whoa, I’m in.” Mobile Commerce will be Smart Commerce
 Bill Ready / @williamready
  • “Let’s go.” Mobile Commerce will be Smart Commerce
 Bill Ready / @williamready
  • “Let’s go.” Mobile Commerce will be Smart Commerce
 Bill Ready / @williamready
  • What’s Next? The need for context-driven experiences will only increaseMobile Commerce will be Smart Commerce
 Bill Ready / @williamready
  • What does this mean for what you can GO BUILD? Mobile Commerce will be Smart Commerce
 Bill Ready / @williamready
  • www.braintreepayments.com © 2014 Braintree Payment Solutions, LLC. All rights reserved.
  • The past: “How much stuff can I buy?” CONSUMERISM Image: Uber Mobile Commerce will be Smart Commerce
 Bill Ready / @williamready
  • Now: “I want to lie on the beach in Australia.” EXPERIENCES Mobile Commerce will be Smart Commerce
 Bill Ready / @williamready
  • The past: “I need a new car.” BUY TO OWN Mobile Commerce will be Smart Commerce
 Bill Ready / @williamready
  • Now: “I just need to get around today.” SHARE / RENT Mobile Commerce will be Smart Commerce
 Bill Ready / @williamready