TenderTree

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TenderTree

  1. 1. TenderTree | Caregiver Marketplace
  2. 2. Market Size$54B US market
  3. 3. ProblemFamilies CaregiversFinding TRUSTED Agency keepscaregivers is HARD 60% of pay! Caregiver Agency 60%
  4. 4. SolutionFamilies CaregiversVetted Caregivers Caregivers earn+ TRANSPARENCY MORE Offline Online
  5. 5. Solution
  6. 6. Business Model  15% cut of ongoing payments= $80/week per customer
  7. 7. Unit EconomicsPaid Search PartnershipsCAC $120 CAC $190 CLV = $1908 Break even – 2 weeks
  8. 8. Private Beta Launch 2000+ caregivers 2500+ hours billed Partnerships
  9. 9. Raising Seed RoundMilestones: Build out web platform and mobile Client Expansion in SF Bay Area Expand to LA market
  10. 10. Competitive Outline Transparency Payments Insurance Mobile Online Listing Services Offline Agencies 200,000+ others
  11. 11. Competitive Summary TenderTree Home Care Craigslist Care.com & Agencies nanny sitesAffordable ✔ ✗ ✔ ✔Online payments ✔ ✗ ✗ ✗Insurance & Bond ✔ ✔ ✗ ✗Mobile App ✔ ✗ ✗ ✗Rating/Reviews ✔ ✗ ✗ ✔Taxes/Payroll ✔ ✔ ✗ ✗Vetted Caregivers ✔ ✔ ✗ ✗
  12. 12. TeamAndy Agrawal – coding since 8 Advisors   Oracle   Built largest Facebook connect implementation on the web for TicketMaster Dr. Doris Bersing   Carnegie Mellon, BS CS, 4.0 GPA, MS Math 30+ years in senior care Thought leader Dr. Peter Pompei Head of Stanford Geriatrics
  13. 13. Questions?Contactandy@tendertree.com415.640.1191Companywww.tendertree.comwww.angel.co/tendertree
  14. 14. Appendix: Paid Search  CPC $3.67 x 3.2% conversion = $120 CAC  Average caregiver $15/hr, 30 hrs/week  TenderTree fees: $2.65/hr x 30 = $79.50/week  Average customer: 6 months (industry stats 2+ years)CAC = $120CLV = $1908Break even – 2 weeks
  15. 15. Appendix: Market Size3.2M caregivers (non-medical)x $16,800 earnings per year= $54B US marketX 15% TenderTree fee= $8B market opportunity

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