Steve Johnson, LinkedIn, Warm Gun 2012

Designing your UserExperience culture

Steve JohnsonSr. Director, UED with LinkedIn

The LinkedIn redesign started with redeﬁning the company’s design culture and organization.

The LinkedIn redesign started with redeﬁning the companies design culture and organization.

3,0002,250 20091,500 2010 2011 2447 2012 2113 750 989 480 0 LinkedIn growth in last 4 years

Culture refers to more than job qualiﬁcations and skills, it is how the organization is perceived, operates and executes.

Make your recruiterspart of the team

Don’t usegimmicksto attract talent

Build pride in thecompany’s brand

Hierarchy& rank are for the military

Company values aremore than a buzz term

Let the teampromoterockstars

Qualitymatters & usersnotice thedifference

Integratewith your product teams

Dont hire clones of yourself, diversify

Move people around,includingmanagers

Promote learningteaching & sharing

Spotlight peoples’personal skills

Make UserExperience a natural behavior

Ensure User Experience has a seat at the table

SJohnson @LinkedIn.com

by 500 Startups on Nov 29, 2012

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