Steve Blank, Stanford, SXSW Lean Startup 2013

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Steve Blank, Professor at Stanford University, SXSW Lean Startup, March 9th 2013

Steve Blank, Professor at Stanford University, SXSW Lean Startup, March 9th 2013

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  • 1. “I found it slightly disrespectfulhim going through the pitch deckand making his own judgments”
  • 2. “I found it slightly disrespectfulhim going through the pitch deckand making his own judgments” WTF Is Going On?
  • 3. When Silicon Valley Went Hollywood And What It Means For You
  • 4. HollywoodThe Other California Industry Cluster
  • 5. Industry Cluster A geographic concentration ofinterconnected businesses, suppliers and associated companies and institutions in a single field
  • 6. Nickelodeons1905 - Movies Go to the Masses Product consumed by millions
  • 7. Movie Studios Thomas Edison in New York• Formed a Patent monopoly for movie cameras and film
  • 8. Hollywood – Escape From New York • Escape patent trolls/get great scenery • Become “the cluster” for film making
  • 9. Narrative and Stars1910 – Star Envy and Stories • Actors no longer anonymous • Became a brand
  • 10. Hollywood – Gossip
  • 11. Hollywood – Hangers On• Pr agents/publicists • Kids of the famous• Damage control pr, lawyers • Dog walkers to get out of jail • Assistants, assistants of• Party planners/brokers assistants• Lawyers • Old kid stars out of work• Parents, boyhood friends • Guild employees• Ex pro players/security • Journalists/bloggers• Personal manager/handlers • Failed models who tried• Body trainers become actors• Rich kids investing • "C" list actors, radio personalities
  • 12. So What?
  • 13. Technology – Defense and Silicon Of interest to other technologists
  • 14. Silicon Valley Culture Wins• Escape east coast culture/get great scenery• Become “the cluster” for technology innovation
  • 15. From Technology toComputer Products• Consumed by tens of millions•Loved by a tech niche• A tool for others
  • 16. From Computer Products to Consumer Product • Consumed by hundreds of millions • Understood by everyone
  • 17. Narrative and StarsStar Envy and Stories• CEO’s no longer anonymous• Became a brand
  • 18. So What? Our Time as Industry ofjust Hard Workers is Over
  • 19. Silicon Valley – Another Industry with a “Star Ecosystem”• Gossip press• Gatekeepers• Herd effect in products• Fad investing• Poseurs• Hangers-on• Auteurs• Hard workers
  • 20. Valley Gossip
  • 21. Why Do It?• Ego• Ego• Ego• Vanity Metrics• Attract talent• Get funding• Drive customer demand
  • 22. Silicon Valley – No Longer Just “Those Who Do”• Founders with “Ideas” • Rich kids investing• MBA’s who just need • Wanna-be Angels & VC’s coders • Family of the famous• PR agencies • Gossip bloggers• Party planners • Conference junkies• Lawyers • Real Estate agents• Patent Trolls • Parents, boyhood friends
  • 23. Don’t Get Distracted by the Noise• Build a great product• Find customers who grab it out your hand• Build something really big
  • 24. Summary• We’ve gone from technical obscurity to Hollywood• Ecosystem now has more unproductive people• They think your job is easy• Recognize and Avoid them• Build something amazing