Social Stork is Facebook,enhanced for moms & their babies.
Problem:Moms: Uber-proud of baby, but, no tool to capture/controlbaby moments properly.Dads: Wired to help, but, can’t control wives.Babies: Captured more and more in diﬀerentmediums, but, can’t control mice or keyboards.
Current Solutions:Other Sites:Facebook - It’s all about “you”. Misses the boat on babies.BabyCenter.com - It’s all about “parents”. No social plug-in-ability.Other Mediums: Scrap-booking is a comparable oﬄine medium...but takes time. Something most moms don’t have.
Solution:A fun and easy way for moms to capture and share baby events and milestones.
Solution:A fun and easy way for moms to capture and share baby events and milestones. Gamiﬁed social actions and distribution.
Solution:A fun and easy way for moms to capture and share baby events and milestones. Constant updates from other moms and babies on the “baby wall”
We don’t suck. Here’s proof:The storkteam has built proﬁtable businesses which have and continue toprint money for investors since 2008. (HitGrab Inc.)Storkteam has created varying products for IBM, Canada Post, HP, andothers large-scale partners. We know how to build under pressure, andquickly.Storkteam’s founders invented in-game virtual consumables on facebookin 2008.The storkteam has already executed licensing agreements to distributecontent into China - the world’s fastest growing internet market.
The Market:The 2011 baby products market is expected to hit $3.1 billion(InfoChimps).There are 13 million US moms on facebook alone (ISG). There are500 million users on facebook (fbStats) - every single one has, orhas had, a mom.The average north-american mom spends $11,000 on their baby inthe ﬁrst year (InfoChimps).SocialStork aims to be the ﬁrst social e-tailer for soon-to-be andnew moms.
Scaling up :Beta: Now - http://socialstork.comLaunch: Late April 2011First Monetization: On Launch,Digital photo upgrades.Iterative Changes: Bi-weeklyEarly adopters: Our gamescurrently serve over 50,000 moms.
The Raise: $250,000The Reasoning:Infrastructure: Highly scalable, 50k.Moms-on-Staﬀ: Highly sociable, 100k.Direct Sales, Ad Sales: Highly sellable, 50k.Miscellaneous: Highly probable, 50k.
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