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  • 1. reddit self-serve advertising
  • 2. Hi 500 Startups, my name is /u/kirbyrules. reddit reddit self-serve advertising how to make the best reddit self-serve ad campaign
  • 3. What is reddit?
  • 4. “ reddit: It’s a big ol’ supercool information dump site on the web, and it’s pretty ingenious. Every day they post new stories about all sorts of things, important to ridiculous, and you can basically spend your whole life there learning stuff and laughing and sometimes tearing up, if you want to. - NYT best selling young adult author, Lauren Myracle ”
  • 5. reddit is visited by 85 million monthly users 4.9 billion times a month that have created over 5,000 active communities that are talking about you.
  • 6. Who is on reddit?
  • 7. communities on reddit… Gaming Golf TodayILearned Technology WorldNews Parenting Music Startups CampingandHiking Jobs Movies PersonalFinance Brazil TwoXChromosomes Tea Jobs Art Travel Politics Fitness Videos Mommit LearnProgramming Cooking Japan Sports Pics Wine MakeupAddiction Books FemaleFashionAdvice Foodporn Coffee Health Bitcoin Business China Programming Bold= over 1 MM imps/mo Marketing GetMotivated BabyBumps MaleFashionAdvice Photography Daddit ForHire Food RealEstate Mexico Coupons
  • 8. self-serve ads provide companies with a small advertising budget a cost-effective way to reach their target audience on reddit.
  • 9. reddit self-serve advertising Awareness ! ! Brand-Consumer Relationship ! ! Cost-effective ! ! !
  • 10. Meet /u/AmazonTony link ad link ad
  • 11. Meet /u/Guardanis text ad
  • 12. Meet /u/RonPaul_Channel link ad + video
  • 13. Ok. How do I get started? “kitten with a cat hat” posted by smh89 to /r/aww
  • 14. Search for your brand name & keywords ! ! ! !
  • 15. Search for your brand name & keywords to find the most relevant subreddits for your brand. ! ! ! Collect creatives. ! ! ! !! !
  • 16. Create, and Engage! ! ! ! ! !
  • 17. Have fun!
  • 18. Thank you!