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Oren Jacob w/ Toy Talk @ MamaBear Conference, Mt. View 4/20
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Oren Jacob w/ Toy Talk @ MamaBear Conference, Mt. View 4/20

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Oren Jacob w/ Toy Talk @ MamaBear Conference, Mt. View 4/20

Oren Jacob w/ Toy Talk @ MamaBear Conference, Mt. View 4/20

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Oren Jacob w/ Toy Talk @ MamaBear Conference, Mt. View 4/20 Oren Jacob w/ Toy Talk @ MamaBear Conference, Mt. View 4/20 Presentation Transcript

  • Business model canvases in the family technology arena. Oren Jacob, MamaBear Conference, 2012Tuesday, April 17, 12
  • The Business Model Canvas Key Partners Key Activities Value Props. Customer Relationships Customer Segments Key Resources Channels/Distribution Cost Structure Revenue Streams Copyright 2012, Toy Talk Inc. Private and ConfidentialTuesday, April 17, 12
  • Most Canvases Key Partners Key Activities Value Props. Customer Relationships Customer Segments In-person Buckets of wicked Email an adult who wants awesomeness for Social networks SMS your buckets of wicked your customer, Telephone awesomeness Key Resources which they’re Channels/Distribution willing to spend iTunes big $$$ on. web (yoursite.com) web (amazon) in app email retail Cost Structure Revenue Streams $$$ Copyright 2012, Toy Talk Inc. Private and ConfidentialTuesday, April 17, 12
  • Our Canvas Key Partners Key Activities Value Props. Customer Relationships Customer Segments In-person Something for children Email an adult who wants Social networks your buckets of SMS wicked Telephone awesomeness Key Resources Something for parents Channels/Distribution iTunes web (yoursite.com) web (amazon) in app email retail Cost Structure Revenue Streams $$$ Copyright 2012, Toy Talk Inc. Private and ConfidentialTuesday, April 17, 12
  • Our Canvas Key Partners Key Activities Value Props. Customer Relationships Customer Segments Through the parent? Something for children children 0-2 children 3-5 Email, social children 6-9 networks, etc... children 10-12 Key Resources Something for parents Channels/Distribution The playground? parents iTunes, web, in grandparents app, ... relatives Cost Structure Revenue Streams $? Copyright 2012, Toy Talk Inc. Private and ConfidentialTuesday, April 17, 12
  • Our Canvas Key Partners Key Activities Value Props. Customer Relationships Customer Segments So does this. Through the parent? Something for children children 0-2 This one splits. children 3-5 Ug. Email, social children 6-9 networks, etc... children 10-12 Sigh. Key Resources Something for parents Channels/Distribution And this one too. The playground? parents Groan. iTunes, web, in grandparents app, ... relatives Cost Structure Revenue Streams $? Copyright 2012, Toy Talk Inc. Private and ConfidentialTuesday, April 17, 12
  • How do you build a business that scales? Big. Really Big. Copyright 2012, Toy Talk Inc. Private and ConfidentialTuesday, April 17, 12
  • Easy: Get a bagillion customers. Copyright 2012, Toy Talk Inc. Private and ConfidentialTuesday, April 17, 12
  • Easy: Get a bagillion customers. Super cheaply. Copyright 2012, Toy Talk Inc. Private and ConfidentialTuesday, April 17, 12
  • As with many consumer facing startups... ...the cost of customer acquisition goes down as virality goes up. Copyright 2012, Toy Talk Inc. Private and ConfidentialTuesday, April 17, 12
  • ... but ... Copyright 2012, Toy Talk Inc. Private and ConfidentialTuesday, April 17, 12
  • Children don’t have an identity online. (for the most part) Copyright 2012, Toy Talk Inc. Private and ConfidentialTuesday, April 17, 12
  • Children are NOT on.. Copyright 2012, Toy Talk Inc. Private and ConfidentialTuesday, April 17, 12
  • TITLE XIII-CHILDRENS ONLINE PRIVACY PROTECTIONSEC. 1301. SHORT TITLE.This title may be cited as the "Childrens Online Privacy ProtectionAct of 1998".SEC. 1302. DEFINITIONS.In this title:(1) CHILD.—The term "child" means an individual under the age of 13.(2) OPERATOR.—The term "operator"— COPPA(A) means any person who operates a website located on the Internet oran online service and who collects or maintains personal informationfrom or about the users of or visitors to such website or onlineservice, or on whose behalf such information is collected ormaintained, where such website or online service is operated forcommercial purposes, including any person offering products orservices for sale through that website or online service, involvingcommerce—(i) among the several States or with 1 or more foreign nations;(ii) in any territory of the United States or in the District ofColumbia, or between any such territory and—(I) another such territory; or(II) any State or foreign nation; or(iii) between the District 2012, Columbia and any State, territory, or Copyright of Toy Talk Inc. Private and Confidentialforeign nation; butTuesday, April 17, 12
  • Children are NOT on.. Copyright 2012, Toy Talk Inc. Private and ConfidentialTuesday, April 17, 12
  • Children are NOT on.. fa d o ..re, kin hh. ey sh th Ss B ut f. s or to Copyright 2012, Toy Talk Inc. Private and ConfidentialTuesday, April 17, 12
  • Most viral tactics don’t work. :-( Copyright 2012, Toy Talk Inc. Private and ConfidentialTuesday, April 17, 12
  • Most viral tactics don’t work. Copyright 2012, Toy Talk Inc. Private and ConfidentialTuesday, April 17, 12
  • Most viral tactics don’t work. What does viral mean? Copyright 2012, Toy Talk Inc. Private and ConfidentialTuesday, April 17, 12
  • Most viral tactics don’t work. What does viral mean? Reaching new users. Copyright 2012, Toy Talk Inc. Private and ConfidentialTuesday, April 17, 12
  • The End Game Smith Family Jones Family Smith 1 Smith 2 Jones 1 Jones 2 MiniSmith MiniJones Copyright 2012, Toy Talk Inc. Private and ConfidentialTuesday, April 17, 12
  • Connecting Children Online Smith 1 Jones 3 MiniSmith MiniJones Copyright 2012, Toy Talk Inc. Private and ConfidentialTuesday, April 17, 12
  • Connecting Children Online Smith 1 Jones 3 MiniSmith MiniJones Copyright 2012, Toy Talk Inc. Private and ConfidentialTuesday, April 17, 12
  • Connecting Children Online Smith 1 Jones 3 MiniSmith MiniJones Copyright 2012, Toy Talk Inc. Private and ConfidentialTuesday, April 17, 12
  • Connecting Children Online Smith 1 Jones 3 MiniSmith MiniJones Copyright 2012, Toy Talk Inc. Private and ConfidentialTuesday, April 17, 12
  • Connecting Children Online Smith 1 Jones 3 MiniSmith MiniJones Copyright 2012, Toy Talk Inc. Private and ConfidentialTuesday, April 17, 12
  • Connecting Children Online Smith 1 Jones 3 MiniSmith MiniJones Copyright 2012, Toy Talk Inc. Private and ConfidentialTuesday, April 17, 12
  • Connecting Children Online Smith 1 Jones 3 MiniSmith MiniJones Copyright 2012, Toy Talk Inc. Private and ConfidentialTuesday, April 17, 12
  • Play to Win Do not “write for kids.” Copyright 2012, Toy Talk Inc. Private and ConfidentialTuesday, April 17, 12
  • Play to Win Turn your customers into users. Copyright 2012, Toy Talk Inc. Private and ConfidentialTuesday, April 17, 12
  • Play to Win CRUSH IT. Copyright 2012, Toy Talk Inc. Private and ConfidentialTuesday, April 17, 12
  • Play to Win CRUSH IT. Then come back and tell us how you did it! Copyright 2012, Toy Talk Inc. Private and ConfidentialTuesday, April 17, 12