OMGPop, SMASH summit Presentation

943 views

Published on

Dan Porter,

0 Comments
4 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
943
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
11
Comments
0
Likes
4
Embeds 0
No embeds

No notes for slide

OMGPop, SMASH summit Presentation

  1. 1. CUSTOMER ACQUISITION FunGAMIFICATION M aking itDAN PORTER | CEO OMGPOP | TWITTER.COM/TFADP 9/2011
  2. 2. People have to care.It has to be fun.Fun is not prescribed (do not google it).
  3. 3. The only badge I care about isthe IDGAF About Badges badge.
  4. 4. I will never have the time or skill to get on this leaderboard.
  5. 5. Stop telling me what to do. I have blood elves to kill.
  6. 6. So,How does Gamification, I mean fun,relate to customer acquisition?
  7. 7. Customer acquisition is as muchabout converting your users whenyou get them and retaining them.
  8. 8. Customer acquisition is as muchabout converting your users whenyou get them and retaining them.This justifies google ads, facebook ads,word of mouth traffic, whatever.
  9. 9. Customer acquisition is as muchabout converting your users whenyou get them and retaining them.It’s also about treating the users right inorder to stimulate word of mouth.
  10. 10. The key to customer aquisition is toAVOID THIS a
  11. 11. 1. Guide the User2. Think in Loops3. Friendly Competition4. Make it fun5. ?
  12. 12. 1. Guide the User2. Think in Loops3. Friendly Competition4. Make it fun5. ?
  13. 13. 8 pieces of data 9 different numbers
  14. 14. 1. Guide the User2. Think in Loops3. Friendly Competition4. Make it fun5. ?
  15. 15. sign up ask for questionsanswer question asked a question see a question answer a question
  16. 16. buy lot buy & place itemcollect income wait for income
  17. 17. Sufjan Sale Special PresaleSign Up For Next Time Beg, Borrow, or Miss Thrill of Getting Lucky Come 5mins Early
  18. 18. 1. Guide the User2. Think in Loops3. Friendly Competition (aka no losers)4. Make it fun5. ?
  19. 19. 1. Guide the User2. Think in Loops3. Friendly Competition4. Make it fun5. ?
  20. 20. 1. Guide the User2. Think in Loops3. Friendly Competition4. Make it fun5. ?
  21. 21. + More Ideas+ Beta Invites (+tweets)+ Grandfathered Perks (Tivo and ATT)+ Hidden Surprises+ Ask Nicely OK, More Later...

×