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unSEXY Conf 2013: Michael Mandel, Compstak
 

unSEXY Conf 2013: Michael Mandel, Compstak

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    unSEXY Conf 2013: Michael Mandel, Compstak unSEXY Conf 2013: Michael Mandel, Compstak Presentation Transcript

    • Michael@CompStak.com Friday, August 9, 13
    • Friday, August 9, 13
    • LESSONS LEARNED Friday, August 9, 13
    • PROMOTING OURSELVES Friday, August 9, 13
    • STAY FOCUSED WHAT WE THOUGHT Friday, August 9, 13
    • ALWAYS SHOW UP WHAT WE LEARNED Friday, August 9, 13
    • Friday, August 9, 13
    • CBRE Group CBG +2.31% won the top spot this year in the unofficial competition among brokerage firms to complete the most big-office leasing deals, representing the tenants in three of 2012's five biggest transactions. For example, in this year's largest deal, Viacom International VIAB +6.20% renewed its 1.6 million-square-foot lease at 1515 Broadway in Times Square. The value of the 15-year deal was about $1.2 billion, according to CompStak, a real-estate data service. Friday, August 9, 13
    • JAN 2012 2013 FEB MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC JAN FEB NEW MEMBER INVITES CompStak in 3 Wall Street Journal Articles Friday, August 9, 13
    • PR & CONTENT STRATEGY Friday, August 9, 13
    • WE ARE THE NEWS, OR, WE CREATE CONTENT WHAT WE THOUGHT Friday, August 9, 13
    • WE ENHANCE THE NEWS WHAT WE LEARNED Friday, August 9, 13
    • Friday, August 9, 13
    • Friday, August 9, 13
    • Publication Date PR Expense The Real Deal July 1 $0 Bisnow July 2 $0 Commercial Observer July 10 $0 The Real Deal July 11 $0 The Real Deal July 17 $0 Commercial Observer July 22 $0 Bisnow July 23 $0 The Real Deal July 24 $0 Bisnow July 25 $0 Wall Street Journal July 29 $0 The Real Deal July 29 $0 Globe St July 30 $0 Bloomberg July 31 $0 The Real Deal July 31 $0 PRESS MENTIONS - JULY Friday, August 9, 13
    • OUR CONTENT Friday, August 9, 13
    • DATA IS BORING & NOT CONTENT WHAT WE THOUGHT Friday, August 9, 13
    • PLANT IDEAS FOR STORIES WITH DATA ANALYSIS WHAT WE LEARNED Friday, August 9, 13
    • Friday, August 9, 13
    • Hi Gus, We have our Q2 Effective Rent Report ready. The report covers the trends in office rent and concessions in Midtown, Midtown South and Downtown. We are also looking at the spreads between asking and starting rent in all markets Here are two interesting trends that emerge from the report: 1. The low availability of large blocks of space in Midtown South is driving tenants to look for large blocks of space in other markets that have a “Midtown South” creative feel. For example, the former NY times building. 2. The high demand for space in Midtown South has driven the rent of Class B office space in this market higher than Class B space in Midtown and Downtown. Please take a look at the attached report - kindly keep it confidential for now, and plet us know if there is any interest. Best, Danny Here are two interesting trends that emerge from the report: Friday, August 9, 13
    • Friday, August 9, 13
    • Friday, August 9, 13
    • WHO DOES PR? Friday, August 9, 13
    • CONTROL YOUR MESSAGE & HAVE A PR PERSON WHAT WE THOUGHT Friday, August 9, 13
    • EVERYONE DOES PR WHAT WE LEARNED Friday, August 9, 13
    • Friday, August 9, 13
    • CEO RESEARCH TEAM EXPANSION TEAM COMMUNITY TEAM MARKETING TEAM DEVELOPMENT TEAM SALES TEAM Friday, August 9, 13
    • Just wanted to give you a heads up, that we have complete comps for many of your lease beat stories. If you want to include the details on any deal in a future article, just shoot us an email or call us and we'll send you the details. We don't always have the comps by the time you write the article, but we often do. At a quick glance, I noticed that we have comps for recent deals you've written about like: • Weisscomm Group • Weather Channel • Under Armour • New York Media • Helbraun, Levey & O’Donoghue • Carl Fischer Music • Up • Recyclebank • Mediaocean • National Futures Association • Facebook • Banco Itau • Shop Architects • Crain Communications • Harris Rothenberg • AC Lion Let me know if we can be helpful! Best, MM GETTING PR Friday, August 9, 13
    • Just wanted to give you a heads up, that we have complete comps for many of your lease beat stories. If you want to include the details on any deal in a future article, just shoot us an email or call us and we'll send you the details. We don't always have the comps by the time you write the article, but we often do. At a quick glance, I noticed that we have comps for recent deals you've written about like: • Weisscomm Group • Weather Channel • Under Armour • New York Media • Helbraun, Levey & O’Donoghue • Carl Fischer Music • Up • Recyclebank • Mediaocean • National Futures Association • Facebook • Banco Itau • Shop Architects • Crain Communications • Harris Rothenberg • AC Lion Let me know if we can be helpful! Best, MM FORM RELATIONSHIPS WITH REPORTERS WHAT WE THOUGHT Friday, August 9, 13
    • Just wanted to give you a heads up, that we have complete comps for many of your lease beat stories. If you want to include the details on any deal in a future article, just shoot us an email or call us and we'll send you the details. We don't always have the comps by the time you write the article, but we often do. At a quick glance, I noticed that we have comps for recent deals you've written about like: • Weisscomm Group • Weather Channel • Under Armour • New York Media • Helbraun, Levey & O’Donoghue • Carl Fischer Music • Up • Recyclebank • Mediaocean • National Futures Association • Facebook • Banco Itau • Shop Architects • Crain Communications • Harris Rothenberg • AC Lion Let me know if we can be helpful! Best, MM BE TOP OF MIND WHAT WE LEARNED Friday, August 9, 13
    • Just wanted to give you a heads up, that we have complete comps for many of your lease beat stories. If you want to include the details on any deal in a future article, just shoot us an email or call us and we'll send you the details. We don't always have the comps by the time you write the article, but we often do. At a quick glance, I noticed that we have comps for recent deals you've written about like: • Weisscomm Group • Weather Channel • Under Armour • New York Media • Helbraun, Levey & O’Donoghue • Carl Fischer Music • Up • Recyclebank • Mediaocean • National Futures Association • Facebook • Banco Itau • Shop Architects • Crain Communications • Harris Rothenberg • AC Lion Let me know if we can be helpful! Best, MM Friday, August 9, 13
    • CBRE Group CBG +2.31% won the top spot this year in the unofficial competition among brokerage firms to complete the most big-office leasing deals, representing the tenants in three of 2012's five biggest transactions. For example, in this year's largest deal, Viacom International VIAB +6.20% renewed its 1.6 million-square-foot lease at 1515 Broadway in Times Square. The value of the 15-year deal was about $1.2 billion, according to CompStak, a real-estate data service. WORKING WITH REPORTERS Friday, August 9, 13
    • CBRE Group CBG +2.31% won the top spot this year in the unofficial competition among brokerage firms to complete the most big-office leasing deals, representing the tenants in three of 2012's five biggest transactions. For example, in this year's largest deal, Viacom International VIAB +6.20% renewed its 1.6 million-square-foot lease at 1515 Broadway in Times Square. The value of the 15-year deal was about $1.2 billion, according to CompStak, a real-estate data service. BE RESPONSIVE WITH REPORTERS WHAT WE THOUGHT Friday, August 9, 13
    • CBRE Group CBG +2.31% won the top spot this year in the unofficial competition among brokerage firms to complete the most big-office leasing deals, representing the tenants in three of 2012's five biggest transactions. For example, in this year's largest deal, Viacom International VIAB +6.20% renewed its 1.6 million-square-foot lease at 1515 Broadway in Times Square. The value of the 15-year deal was about $1.2 billion, according to CompStak, a real-estate data service. BE REALLY, REALLY RESPONSIVE WHAT WE LEARNED Friday, August 9, 13
    • CBRE Group CBG +2.31% won the top spot this year in the unofficial competition among brokerage firms to complete the most big-office leasing deals, representing the tenants in three of 2012's five biggest transactions. For example, in this year's largest deal, Viacom International VIAB +6.20% renewed its 1.6 million-square-foot lease at 1515 Broadway in Times Square. The value of the 15-year deal was about $1.2 billion, according to CompStak, a real-estate data service. Friday, August 9, 13
    • PRESS MENTIONS Friday, August 9, 13
    • WE WANT BIG NAME PRESS MENTIONS WHAT WE THOUGHT Friday, August 9, 13
    • TARGET BEATS REACH WHAT WE LEARNED Friday, August 9, 13
    • Friday, August 9, 13
    • WHAT PUBLICATIONS DO OUR CUSTOMERS READ? WHAT REPORTERS ARE MOST ACTIVE IN OUR SPACE? WHO HAS COVERED OUR COMPETITORS? WHAT EVENTS DO OUR CUSTOMERS ATTEND? Friday, August 9, 13
    • NAME DROPPING Friday, August 9, 13
    • BE CAREFUL WHAT WE THOUGHT Friday, August 9, 13
    • ASK FORGIVENESS LATER WHAT WE LEARNED Friday, August 9, 13
    • Friday, August 9, 13
    • ALWAYS SHOW UP WHAT COMPSTAK LEARNED ASK FORGIVENESS LATER WE ENHANCE THE NEWS PLANT IDEAS FOR STORIES EVERYONE DOES PR BE TOP OF MIND BE REALLY, REALLY RESPONSIVE TARGET BEATS REACH Friday, August 9, 13
    • Michael@CompStak.com Friday, August 9, 13