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Memetales - Reinventing Children's Stories

by 500 Startups on Feb 07, 2012

2,422 views

Our kids will learn concepts of math and science very differently than all of us. MeMeTales will be at the center of this massive change. ...

Our kids will learn concepts of math and science very differently than all of us. MeMeTales will be at the center of this massive change.

We are doing 3 things at MeMeTales:
1. We give kids access to several stories with audio & rich content
2. We make reading fun, kids get points and stickers
3. We make stories and books exciting with related games that foster learning.

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Hi, I am Maya, The founder of MeMeTales. At MeMeTales, we are reinventing children’s stories. \n
\nOur target market is a mom that spends close to 9-10 hours per day, at a stretch, with one or two toddlers.\nAllie had a great corporate job. She quit when she had kids and is truly enjoying spending time with the kids, except she is pretty much stark raving mad by the end of the day. \nFor her own sanity, Allie lets her kids have an hour of screen time everyday and she hands them and ipad – so much better than TV \nThey want a trusted space where the child can go back day after day to learn, have fun and be stimulated.\n\nAs a mom myself, I know know hard this is. The mobile app space is filled with several good apps, yet the choices for immersive learning destinations for kids are far and few in between,\n
\nThat is why we built MeMeTales. MeMeTales is first and foremost a reading destination. \nBooks into games and wrap games with learning. \n\nFirst – we give kids access to several stories that they choose. With audio, rich content\nSecond – we make reading fun –. They get points and stickers \nThird – Book related games\n
Over the past 6 months, we have learned that when you actually make reading into a game, kids do read. We have steadily grown to 19K users and on average a child is reading on MeMeTales for 29 minutes. \nWe have had close to 200K complete book reads. We\n\n2 grapds\n
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Replace with concrete words and pics of what kids do\n\n\n\nStories are at the center of what we do. \nKids read stories, build a string relationship with the story/characters and then jump into playing games, creating their own stories with the charcaters they know and love. \n\nCreating engagement and immersion by tapping into motivations of Sense of Identity and Social. Kids identify with a char and like challenges and feedback\n\nContent providers\nGame developers \nHow do you show that you are the essential layer \n\nRebrand Website \nBe in touch.\n\nReconnect dec midway \n
Replace with concrete words and pics of what kids do\n\n\n\nStories are at the center of what we do. \nKids read stories, build a string relationship with the story/characters and then jump into playing games, creating their own stories with the charcaters they know and love. \n\nCreating engagement and immersion by tapping into motivations of Sense of Identity and Social. Kids identify with a char and like challenges and feedback\n\nContent providers\nGame developers \nHow do you show that you are the essential layer \n\nRebrand Website \nBe in touch.\n\nReconnect dec midway \n
Replace with concrete words and pics of what kids do\n\n\n\nStories are at the center of what we do. \nKids read stories, build a string relationship with the story/characters and then jump into playing games, creating their own stories with the charcaters they know and love. \n\nCreating engagement and immersion by tapping into motivations of Sense of Identity and Social. Kids identify with a char and like challenges and feedback\n\nContent providers\nGame developers \nHow do you show that you are the essential layer \n\nRebrand Website \nBe in touch.\n\nReconnect dec midway \n
Replace with concrete words and pics of what kids do\n\n\n\nStories are at the center of what we do. \nKids read stories, build a string relationship with the story/characters and then jump into playing games, creating their own stories with the charcaters they know and love. \n\nCreating engagement and immersion by tapping into motivations of Sense of Identity and Social. Kids identify with a char and like challenges and feedback\n\nContent providers\nGame developers \nHow do you show that you are the essential layer \n\nRebrand Website \nBe in touch.\n\nReconnect dec midway \n
Replace with concrete words and pics of what kids do\n\n\n\nStories are at the center of what we do. \nKids read stories, build a string relationship with the story/characters and then jump into playing games, creating their own stories with the charcaters they know and love. \n\nCreating engagement and immersion by tapping into motivations of Sense of Identity and Social. Kids identify with a char and like challenges and feedback\n\nContent providers\nGame developers \nHow do you show that you are the essential layer \n\nRebrand Website \nBe in touch.\n\nReconnect dec midway \n
Specifics of book purchase \n99c – 5.99\n10 books for free\nBuy individual games or acess whole set at 7 books – 5 games –$20 \n\n\nInApp purchase of premium content – books, games\nVirtual goods\nPremium Publisher Accounts\nEcosystem monetization\n\nWhen we talk about average of 29 minutes of use per day for active users, We are talking about engaged users\nIn game promotions\n
\nEach of us had over 10 years of indepth experience in our fields.\nDwayne is a seriel entrep and his most recent startup was acuired by youSendit. \nSenthil is a tech architect at ebay and has \n
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Julien Poszywala Tags pitch 1 year ago
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Maya Bisineer, entrepreneur at memetales 1 year ago
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schmica 1 year ago

Memetales - Reinventing Children’s Stories Presentation Transcript

REINVENTINGCHILDREN’S STORIESMaya Bisineer, Co-foundermaya@memetales.com@thinkmaya
Mom needs a break
Story powered learning BOOKS > FUN > GAMES > LEARNING
21,900 users STORIES READ TOTAL USERS
29 minutes per session
Parents love us “Parents, educators, aspiring authors check out memetales, it is excellent. I give it my highest recommendation” - Jenny Ingram/ Mom Blogger 6
Why it works CONSUME STORY SHARE CREATE
Consume Create Share
Consume Create Share
Consume Create Share
Why it works CONSUME SHARE CREATE
Business model: Freemium 10 Free Books, Books/Games - $0.99 - $5.99 In app and In game purchases Complete packs - $10.00 - $20.00 Premium Publisher Accounts
Team AdvisorsMaya Bisineer: Founder, Bus & Tech Allison McDonald: Early literacy,Pree Kolari: Founder, UX Community programsPriya Raghavan: Director of Content Dwayne Mercredi:Serial EntreprenuerJason Ong: Tech/Rails Developer Sentil Pandurangan:Tech architect Ebay
Thank Youfounders@memetales.comhttp://angel.co/memetales@memetales