Leverage networks / Declare a holiday Andres Glusman VP – Strategy & Community @glusman
<ul><li>10M Members </li></ul><ul><li>(almost no paid acquisition) </li></ul>@glusman
Architect the network so that Meetups make other Meetups stronger
INVEST MARKETING SPEND INTO PRODUCT AND COMMUNITY DEVELOPMENT
INVEST OUR SPONSORSHIP $$$ INTO CUSTOMERS AS WELL @glusman
@glusman
<ul><li>HOW WE GOT OUR FIRST 100K MEMBERS </li></ul>@glusman
Declared 577 International Holidays <ul><li>International Elvis Fans Meetup Day </li></ul><ul><li>International Xena The W...
@glusman
@glusman
@glusman
@glusman
Got the word out
@glusman
<ul><li>Pick a day ( any day) </li></ul><ul><li>Pick a simple hook </li></ul><ul><li>Get the word out </li></ul><ul><li>Ce...
@glusman
<ul><li>MORAL OF THE STORY </li></ul>
<ul><li>YOU DON’T NEED PERMISSION </li></ul>@glusman
<ul><li>[email_address] </li></ul><ul><li>@glusman </li></ul>@glusman
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MeetUp, SMASH summit Presentation

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Andres Glusman, MeetUp, SMASH summit Presentation

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  • How brands can invoke let ’s &amp; brands
  • MeetUp, SMASH summit Presentation

    1. 1. Leverage networks / Declare a holiday Andres Glusman VP – Strategy & Community @glusman
    2. 2. <ul><li>10M Members </li></ul><ul><li>(almost no paid acquisition) </li></ul>@glusman
    3. 3. Architect the network so that Meetups make other Meetups stronger
    4. 4. INVEST MARKETING SPEND INTO PRODUCT AND COMMUNITY DEVELOPMENT
    5. 5. INVEST OUR SPONSORSHIP $$$ INTO CUSTOMERS AS WELL @glusman
    6. 6.
    7. 7.
    8. 8. @glusman
    9. 9. <ul><li>HOW WE GOT OUR FIRST 100K MEMBERS </li></ul>@glusman
    10. 10.
    11. 11. Declared 577 International Holidays <ul><li>International Elvis Fans Meetup Day </li></ul><ul><li>International Xena The Warrior Princes Meetup Day </li></ul><ul><li>International Ex-Jehovah’s Witnesses Meetup Day </li></ul><ul><li>International Pug-Lovers Meetup Day </li></ul><ul><li>International Republicans Meetup Day </li></ul><ul><li>International Tori Amos Fans Meetup Day </li></ul><ul><li>International Weblogger Meetup Day </li></ul><ul><li>International Star Wars Fans Meetup Day </li></ul>@glusman
    12. 12. @glusman
    13. 13. @glusman
    14. 14. @glusman
    15. 15. @glusman
    16. 16. Got the word out
    17. 17. @glusman
    18. 18. <ul><li>Pick a day ( any day) </li></ul><ul><li>Pick a simple hook </li></ul><ul><li>Get the word out </li></ul><ul><li>Celebrate activities and success </li></ul>
    19. 19. @glusman
    20. 20.
    21. 21. <ul><li>MORAL OF THE STORY </li></ul>
    22. 22.
    23. 23.
    24. 24.
    25. 25.
    26. 26.
    27. 27. <ul><li>YOU DON’T NEED PERMISSION </li></ul>@glusman
    28. 28. <ul><li>[email_address] </li></ul><ul><li>@glusman </li></ul>@glusman
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