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MeetUp, SMASH summit Presentation
 

MeetUp, SMASH summit Presentation

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Andres Glusman, MeetUp, SMASH summit Presentation

Andres Glusman, MeetUp, SMASH summit Presentation

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MeetUp, SMASH summit Presentation MeetUp, SMASH summit Presentation Presentation Transcript

  • Leverage networks / Declare a holiday Andres Glusman VP – Strategy & Community @glusman
    • 10M Members
    • (almost no paid acquisition)
    @glusman
  • Architect the network so that Meetups make other Meetups stronger
  • INVEST MARKETING SPEND INTO PRODUCT AND COMMUNITY DEVELOPMENT
  • INVEST OUR SPONSORSHIP $$$ INTO CUSTOMERS AS WELL @glusman
  • @glusman
    • HOW WE GOT OUR FIRST 100K MEMBERS
    @glusman
  • Declared 577 International Holidays
    • International Elvis Fans Meetup Day
    • International Xena The Warrior Princes Meetup Day
    • International Ex-Jehovah’s Witnesses Meetup Day
    • International Pug-Lovers Meetup Day
    • International Republicans Meetup Day
    • International Tori Amos Fans Meetup Day
    • International Weblogger Meetup Day
    • International Star Wars Fans Meetup Day
    @glusman
  • @glusman
  • @glusman
  • @glusman
  • @glusman
  • Got the word out
  • @glusman
    • Pick a day ( any day)
    • Pick a simple hook
    • Get the word out
    • Celebrate activities and success
  • @glusman
    • MORAL OF THE STORY
    • YOU DON’T NEED PERMISSION
    @glusman
    • [email_address]
    • @glusman
    @glusman