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MeetUp, SMASH summit Presentation

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Andres Glusman, MeetUp, SMASH summit Presentation

Andres Glusman, MeetUp, SMASH summit Presentation

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  • How brands can invoke let ’s & brands
  • Transcript

    • 1. Leverage networks / Declare a holiday Andres Glusman VP – Strategy & Community @glusman
    • 2.
      • 10M Members
      • (almost no paid acquisition)
      @glusman
    • 3. Architect the network so that Meetups make other Meetups stronger
    • 4. INVEST MARKETING SPEND INTO PRODUCT AND COMMUNITY DEVELOPMENT
    • 5. INVEST OUR SPONSORSHIP $$$ INTO CUSTOMERS AS WELL @glusman
    • 6.
    • 7.
    • 8. @glusman
    • 9.
      • HOW WE GOT OUR FIRST 100K MEMBERS
      @glusman
    • 10.
    • 11. Declared 577 International Holidays
      • International Elvis Fans Meetup Day
      • International Xena The Warrior Princes Meetup Day
      • International Ex-Jehovah’s Witnesses Meetup Day
      • International Pug-Lovers Meetup Day
      • International Republicans Meetup Day
      • International Tori Amos Fans Meetup Day
      • International Weblogger Meetup Day
      • International Star Wars Fans Meetup Day
      @glusman
    • 12. @glusman
    • 13. @glusman
    • 14. @glusman
    • 15. @glusman
    • 16. Got the word out
    • 17. @glusman
    • 18.
      • Pick a day ( any day)
      • Pick a simple hook
      • Get the word out
      • Celebrate activities and success
    • 19. @glusman
    • 20.
    • 21.
      • MORAL OF THE STORY
    • 22.
    • 23.
    • 24.
    • 25.
    • 26.
    • 27.
      • YOU DON’T NEED PERMISSION
      @glusman
    • 28.
      • [email_address]
      • @glusman
      @glusman

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