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MeetUp, SMASH summit Presentation

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Andres Glusman, MeetUp, SMASH summit Presentation

Andres Glusman, MeetUp, SMASH summit Presentation

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  • How brands can invoke let ’s & brands

Transcript

  • 1. Leverage networks / Declare a holiday Andres Glusman VP – Strategy & Community @glusman
  • 2.
    • 10M Members
    • (almost no paid acquisition)
    @glusman
  • 3. Architect the network so that Meetups make other Meetups stronger
  • 4. INVEST MARKETING SPEND INTO PRODUCT AND COMMUNITY DEVELOPMENT
  • 5. INVEST OUR SPONSORSHIP $$$ INTO CUSTOMERS AS WELL @glusman
  • 6.
  • 7.
  • 8. @glusman
  • 9.
    • HOW WE GOT OUR FIRST 100K MEMBERS
    @glusman
  • 10.
  • 11. Declared 577 International Holidays
    • International Elvis Fans Meetup Day
    • International Xena The Warrior Princes Meetup Day
    • International Ex-Jehovah’s Witnesses Meetup Day
    • International Pug-Lovers Meetup Day
    • International Republicans Meetup Day
    • International Tori Amos Fans Meetup Day
    • International Weblogger Meetup Day
    • International Star Wars Fans Meetup Day
    @glusman
  • 12. @glusman
  • 13. @glusman
  • 14. @glusman
  • 15. @glusman
  • 16. Got the word out
  • 17. @glusman
  • 18.
    • Pick a day ( any day)
    • Pick a simple hook
    • Get the word out
    • Celebrate activities and success
  • 19. @glusman
  • 20.
  • 21.
    • MORAL OF THE STORY
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
    • YOU DON’T NEED PERMISSION
    @glusman
  • 28.
    • [email_address]
    • @glusman
    @glusman