Your SlideShare is downloading. ×

Maya Bisineer

494
views

Published on

Published in: Technology

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
494
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. TRUST US, WEKNOWMoms?!!what moms????Friday, May 3, 13
  • 2. WHY MOM BLOGGERS?They are professionals.Their websites rank higher than yours.They hustle hard. They focus.They are making more $ than you are.They care.Friday, May 3, 13
  • 3. WHY NOT MOM BLOGGERS?Not a magic bullet.They are not FREE press.They don’t want your free STUFF.Friday, May 3, 13
  • 4. 2012 #readforgood with PBSKids, 6 weeks, 12 publishers, 24 bloggersFriday, May 3, 13
  • 5. 2012 #readforgood with PBSKids and 6 publishing partners.More than 200 blog posts76000 book reads7000 midday meals donated to hungry kids.Over 2300 hashtag mentions.A job well done. Accomplished with a LOT of heartand hard hard work from the community and ourpartners.Friday, May 3, 13
  • 6. MeMeTales ReachWHAT WAS OUR REACH?Our moms run blogs with over 4million per month combined pageviews per month.They own and curate Pinterest boardswith over a 800,000 followers.We work with companies likePBSKids, Scholastic, Babycenterand Melissa and Doug.Our influence runs deep and wide.Reach of NTFFC• 70K registered users, adding over1K users/week• 8K twitter followers (all companyaccounts)• 2400 facebook fans• 15500 Pinterest followers• 57000 Newsletter subscribers• 65K+ pageviews/month• NoTimeForFlashCards• 13K facebook fans• 8K twitter followers• > 300,000 Pinterest Followers!• 25k+ pageviews per DAY!• Bloggers participating have over100K twitter followers and facebookfansFriday, May 3, 13
  • 7. HOW DID WE DO IT?Early relationships are important.- Trust- LegitimacyBe an open book - tell your story.Partnerships are key.Cause campaign.We made no $, we donated $.It was a community.Well, it really was not all free at all.Friday, May 3, 13
  • 8. HOW YOU CAN DO IT?Think long termStep out and find them, it is an investment.Become the community.Have a compelling story and learn to tell it.Work WITH them. GROW with them.Friday, May 3, 13
  • 9. THINK LONG TERMIDEA - Get feedback. Pitch, pitch, pitch.PRODUCT DEV - Loop them in. Give early access.ADVISORY BOARD - Get the right people on board.USER TESTING - Take 5 minutes and give me feedback?SCALABLE WORKFORCE - Have a role to fill? Hire them!CONTENT CREATORS - They can be your bloggers, social media arm, newslettereditors and more.Finally -> they can be your MARKETING ARM too!Friday, May 3, 13
  • 10. FIND THEM WHERE???FIND THE LEADERS IN THE NICHE - Speakers at conferences, just good bloggersFIND THE FOLLOWERS OR NEWCOMERS - Commentors, smaller bloggers.LOCATE THE QUALITY PEOPLE - Who are the best?HIGH INTEGRITY IS A MUST - Listen to your gut.ATTEND A CONFERENCE EARLY ON - Face to face is priceless.PINTEREST - Do you know about collaborative boards?? Now you do ;)LINKY - Great for discovery!INSTAGRAM HASHTAG - Jump in, follow and then lead.GOOGLE+ - Find the communities.Friday, May 3, 13
  • 11. GIVE BACK TO YOUR COMMUNITYENGAGE WITH THEMPROMOTE THEMLINKED IN RECOMMENDATIONSLISTS - BLOGGERS WE LOVE ON TWITTER, BLOG etcA MONTH OF FEATURESINTERVIEW ON GOOGLE+MAKE INTRODUCTIONSFriday, May 3, 13
  • 12. GROW TOGETHER - CAMPAIGN vs POSTSFIND THE WIN WINLONG TERM = DEEPER IMPACTOPPORTUNITY TO PROMOTE EACH OTHER?HIRE BLOGGERS THAT WORK TOGETHERPARTNER WITH COMPANIES FOR INITIATIVESFriday, May 3, 13
  • 13. AND ABOUT THE $$DON’T BE STINGYBE OPEN ABOUT YOUR BUDGETGIVE TANGIBLE GOALSSIGN CONTRACTSBE AWARE OF FTCDON’T PROMISE RANDOM STUFFFriday, May 3, 13
  • 14. IN A RUSH?REACH OUT FOR INTROS - NOT FREE ;)HOST A LOCAL GATHERINGDESIGN A CONTESTHIRE A FIRMTRY SPONSORED POSTSFriday, May 3, 13
  • 15. HOW YOU CAN DO IT?Think long termStep out and find them, it is an investment.Become the community.Have a compelling story and learn to tell it.Work WITH them. GROW with them.Friday, May 3, 13
  • 16. QUESTIONS?EMAIL - maya@memetales.comFriday, May 3, 13