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Mauria Finley w/ Citrus Lane @ MamaBear Conference, Mt. View 4/20

by 500 Startups

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Mauria Finley w/ Citrus Lane @ MamaBear Conference, Mt. View 4/20

Mauria Finley w/ Citrus Lane @ MamaBear Conference, Mt. View 4/20

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Mohak Gambhir at Yatra.com 11 months ago
Gil Benchetrit, Business Development & Sales Channels Worldwide at GILinks & Associates 1 year ago
fairy0417 1 year ago
Mary Trigiani, Marketing. Branding. Content. Consultant. One-time speechwriter. at Spada Inc Tags usability user experience citrus lane 1 year ago
Solumena, LLC at Solumena, LLC 1 year ago

Mauria Finley w/ Citrus Lane @ MamaBear Conference, Mt. View 4/20 Presentation Transcript

Mauria Finley, Founder & CEOThe Mama Bear Family Tech Conference April 20 2012
Citrus Lanehelps parents discover the best products for their kids
OUR SITE STORY, Chapter One … pretty but wordy
OUR SITE STORY, Chapter Two … cleaner
OUR SITE STORY, Chapter Three … social
WHAT WORKS FOR CITRUS LANE MOMS Photography Simple descriptions Social interaction Constant refreshing
WHAT CITRUS LANE HAS LEARNEDAvoid cognitive overloadSpeed mattersHuman touchTest via A/B & usability
SITE USABILITY IS CRITICAL BUT…..It isn’t our top conversion driver
CITRUS LANE CONVERSIONA great experience for our moms + A way to share it
IT’S ALL ABOUT THISDear Citrus Lane Team,Here is a look at sweet Joshua’s life so far...which has included 6 awesome carepackages from Citrus Lane! I have sent…so you can see how much he has grown :).