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Mauria Finley w/ Citrus Lane @ MamaBear Conference, Mt. View 4/20
 

Mauria Finley w/ Citrus Lane @ MamaBear Conference, Mt. View 4/20

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Mauria Finley w/ Citrus Lane @ MamaBear Conference, Mt. View 4/20

Mauria Finley w/ Citrus Lane @ MamaBear Conference, Mt. View 4/20

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Mauria Finley w/ Citrus Lane @ MamaBear Conference, Mt. View 4/20 Mauria Finley w/ Citrus Lane @ MamaBear Conference, Mt. View 4/20 Presentation Transcript

  • Mauria Finley, Founder & CEOThe Mama Bear Family Tech Conference April 20 2012
  • Citrus Lanehelps parents discover the best products for their kids
  • OUR SITE STORY, Chapter One … pretty but wordy
  • OUR SITE STORY, Chapter Two … cleaner
  • OUR SITE STORY, Chapter Three … social
  • WHAT WORKS FOR CITRUS LANE MOMS Photography Simple descriptions Social interaction Constant refreshing
  • WHAT CITRUS LANE HAS LEARNEDAvoid cognitive overloadSpeed mattersHuman touchTest via A/B & usability
  • SITE USABILITY IS CRITICAL BUT…..It isn’t our top conversion driver
  • CITRUS LANE CONVERSIONA great experience for our moms + A way to share it
  • IT’S ALL ABOUT THISDear Citrus Lane Team,Here is a look at sweet Joshua’s life so far...which has included 6 awesome carepackages from Citrus Lane! I have sent…so you can see how much he has grown :).