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  • 1) 4-6 hours of search to find info for a given day\n2) For a lost dog, or garage sale, posters are still the dominant method!\n3) Schools, neighborhood associations, performing arts, and others yet to be conceived.\n4) Best current method is handouts and flyers\n
  • 1) 4-6 hours of search to find info for a given day\n2) For a lost dog, or garage sale, posters are still the dominant method!\n3) Schools, neighborhood associations, performing arts, and others yet to be conceived.\n4) Best current method is handouts and flyers\n
  • 1) 4-6 hours of search to find info for a given day\n2) For a lost dog, or garage sale, posters are still the dominant method!\n3) Schools, neighborhood associations, performing arts, and others yet to be conceived.\n4) Best current method is handouts and flyers\n
  • 1) 4-6 hours of search to find info for a given day\n2) For a lost dog, or garage sale, posters are still the dominant method!\n3) Schools, neighborhood associations, performing arts, and others yet to be conceived.\n4) Best current method is handouts and flyers\n
  • 1) 4-6 hours of search to find info for a given day\n2) For a lost dog, or garage sale, posters are still the dominant method!\n3) Schools, neighborhood associations, performing arts, and others yet to be conceived.\n4) Best current method is handouts and flyers\n
  • 1) 4-6 hours of search to find info for a given day\n2) For a lost dog, or garage sale, posters are still the dominant method!\n3) Schools, neighborhood associations, performing arts, and others yet to be conceived.\n4) Best current method is handouts and flyers\n
  • 1) 4-6 hours of search to find info for a given day\n2) For a lost dog, or garage sale, posters are still the dominant method!\n3) Schools, neighborhood associations, performing arts, and others yet to be conceived.\n4) Best current method is handouts and flyers\n
  • 1) 4-6 hours of search to find info for a given day\n2) For a lost dog, or garage sale, posters are still the dominant method!\n3) Schools, neighborhood associations, performing arts, and others yet to be conceived.\n4) Best current method is handouts and flyers\n
  • 1) 4-6 hours of search to find info for a given day\n2) For a lost dog, or garage sale, posters are still the dominant method!\n3) Schools, neighborhood associations, performing arts, and others yet to be conceived.\n4) Best current method is handouts and flyers\n
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Transcript

  • 1. NEWS NEWS Dan Street, CEO NEWS NEWSDEMO DAY 2011 | DAN STREET dan@loku.com @liveloku
  • 2. MY STORYTHECULPRIT?
  • 3. MY LIFE THINK “ UP IN THE AIR”
  • 4. MY LIFE THINK “ UP IN THE AIR”JUST LESS HANDSOMEAND WITH A LOT MORESPREADSHEETS. 4
  • 5. ON THE ROAD, I TRIED TO SEE PLACESTHROUGH THE EYES OF LOCALSAVOID THETOURIST TRAPS...
  • 6. ...FIND THEREAL SCENE.I WANTED TO LIVE LIKE A LOCAL.
  • 7. 7
  • 8. 17
  • 9. Big Data Hadoop / Clojure / Cascalog + custom geo extensionsHOW DO LSI Stanford NLPWE DO IT? + custom taggingOUR TECH: BIG DATA FOR LOCAL Geohashing Custom system for learningWe’ve analyzed 180M local mentions, local taste (using semanticand process 100K local pages / min vectors)
  • 10. $3 CAC | $98 LTV 74% weekly return rate 4.5 min. time on siteAND IT’SWORKING 62% email open rate
  • 11. DAN STREET CEO KKR OPS GROUP, PRIMEDIA, BAIN, DELL 6’6” from North Carolina - bad at basketball, good at Access, Excel, and data mining ROGER CASTILLO CTO CTO / FOUNDER, ALTERPOINT. RAISED $50M IN VC. Since 1996, avid runner, devoted husband, and builder of Big Data / analytics systemsWE ARE   RAJ RAMANAN PRESIDENTDATA KKR OPS GROUP, DISNEY, BEAR STEARNS, MCKINSEYJUNKIES Hobbies include creating models to define “best car”, “best stock”, and “best diet”
  • 12. 2008 $350K 2010 from founder NOV $600K 2010 in convertible debt AUG $400K 2011 in convertible debtWHATNOW? FALL $1.5M 2011 Series A
  • 13. want a beta invite? come talk to me
  • 14. dan@loku.com @liveloku 23