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  • 1. we get users @getlaunchrockangel.co/launchrock
  • 2. fansGetting users is hard customers
  • 3. 1,000,000+ signups
  • 4. 50,000+ in line
  • 5. 3,000+ customers
  • 6. StyleMint - An exclusive t-shirt collection designed by Mary-Kate Olsen and Ashley Olsen.http://stylemint.com/ your@email.com powered by
  • 7. StyleMint - An exclusive t-shirt collection designed by Mary-Kate Olsen and Ashley Olsen. http://stylemint.com/ amandawen Amanda Wen I just signed up for access to Mary-Kate Olsen and AshleyAmanda Wen recommends a link. Olsens new line! #launch http://t.co/l9Az4Ho via @MyStyleMintjoin me! it feels so good over here. 37 seconds ago StyleMint - An exclusive t-shirt collection designed by Mary-Kate Olsen and Ashley Olsen. prettybirdie Ashley Lu stylemint.com I can’t wait! I just signed up for access to Mary-Kate Olsen and I just joined Mary-Kate Olsen and Ashley Olsens StyleMint pre-launch email list! Im first in line to Ashley Olsens new line! #launch http://t.co/l9Az4Ho via access StyleMint.com, an exclusive t-shirt collection @MyStyleMint styled just for me that launches July 2011. Join me! 1 minute ago #launch 29 minutes ago · Like · Comment · Share HilaryTurner Hilary Turner I just signed up for access to Mary-Kate Olsen and Ashley Olsens new line! #launch http://t.co/l9Az4Ho via @MyStyleMint 1 minute ago
  • 8. Launched all sorts of thingsOlsen Twins’ t-shirt linePrivate airlineHair productsIndependent filmMusicians
  • 9. We’ve learned that…People share… Our customers love…• Things that resonate • Amplification• To raise status • Higher conversion rate• For collective experience Our customers want…• To exchange value • User insights • Robust communication solution
  • 10. Search Social Networks RelationshipsWeb 1.0 Web 2.0 & Beyond
  • 11. user acquisition & understandingUser Management Marketing Social Insights Infrastructure Referrals Engagement Relationships Preferences User Insights
  • 12. Jameson DetweilerCEOSean McCulloughChief System Architect & EngineerZachary MelamedLead DeveloperThomas KnollChief of Product & Relationships
  • 13. Investors Advisors 500 Startups Venture51 Hiten Shah Dave McClure & Crew Early Stage Fund (Investor in Kiip) CEO of KISSmetrics Paige Craig Dharmesh Shah Nicole Patrice Johnson CEO at BetterWorks Founder of HubSpot COO Special Projects at Founders Fund David Tisch Ryan Holmes Stephen Gill Managing Director of TechStars NYC CEO of HootSuite RightAction & Leadnomics Scott Becker Diego Berdakin Gabriel Weinberg Invite Media Co-Founder President of BeachMint DuckDuckGo Founder Paul Bricault Stephen Gill Ryan Holmes Partner at GreyCroft RightAction & Leadnomics CEO of HootSuite Mike Edwards Adrian Stone Founding Partner at InitioGroup AngelCube Co-Founder David Famolari Daniel Wolfson Day2 Ventures Wolfson Group
  • 14. Raising Big BUCK$jameson@launchrock.com angel.co/launchrock @getlaunchrock