Kathryn Minshew, The Muse, SXSW Lean Startup 2013

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Kathryn Minshew, Founder & CEO at The Muse, SXSW Lean Startup, March 9th, 2013

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  • Mentor. Be one or find one https://findamentor.com/ If you are a mentee or a mentor, you can join and search for a mentor or mentee in any 2500 categories. We add categories as suggestions come in. This is an ADULT only site. If you are a minor, you must have a guardian to represent you here. FindAMentor.com is a free self-serve web matching service for adult mentors and mentee's, promoting continuing education utilizing the natural human process of mentoring.
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Kathryn Minshew, The Muse, SXSW Lean Startup 2013

  1. 1. Evolution to Awesome Launch Lean & Track Everything Kathryn Minshew Founder & CEO, The Muse @kmin / @dailymuseTweet: @kmin / @dailymuse / #leanstartup themuse.com
  2. 2. This Is What I DoTweet: @kmin / @dailymuse / #leanstartup themuse.com
  3. 3. But It Didn’t Always Look Like ThatTweet: @kmin / @dailymuse / #leanstartup themuse.com
  4. 4. It Was An Evolution to AwesomeTweet: @kmin / @dailymuse / #leanstartup themuse.com
  5. 5. A Quick LaunchTweet: @kmin / @dailymuse / #leanstartup themuse.com
  6. 6. Launch: September 6, 2011Tweet: @kmin / @dailymuse / #leanstartup themuse.com
  7. 7. Testing Appetite for JobsTweet: @kmin / @dailymuse / #leanstartup themuse.com
  8. 8. Let’s fast forward to January 2012Tweet: @kmin / @dailymuse / #leanstartup themuse.com
  9. 9. 1 5 It was a lot of features 2 6 to build 7 3 4Tweet: @kmin / @dailymuse / #leanstartup themuse.com
  10. 10. February 7, 2012: the Reality CheckTweet: @kmin / @dailymuse / #leanstartup themuse.com
  11. 11. February 7, 2012 + 4 hours: the All-NighterTweet: @kmin / @dailymuse / #leanstartup themuse.com
  12. 12. We needed to SimplifyTweet: @kmin / @dailymuse / #leanstartup themuse.com
  13. 13. Launch v2: February 22, 2012 (2 weeks later)Tweet: @kmin / @dailymuse / #leanstartup themuse.com
  14. 14. Collect Data Like It’s Your Job (Hint: It Is)Tweet: @kmin / @dailymuse / #leanstartup themuse.com
  15. 15. Give users a way to talk backTweet: @kmin / @dailymuse / #leanstartup themuse.com
  16. 16. 16  
  17. 17. Monthly UVs 800000Watch for 600000Growth 400000 Launch of The Muse 200000 0Tweet: @kmin / @dailymuse / #leanstartup themuse.com
  18. 18. And theniterate,iterate,iterateTweet: @kmin / @dailymuse / #leanstartup themuse.com
  19. 19. Tweet: @kmin / @dailymuse / #leanstartup themuse.com
  20. 20. Tweet: @kmin / @dailymuse / #leanstartup themuse.com
  21. 21. Your college roommate’sapproval does not meanmarket demandTweet: @kmin / @dailymuse / #leanstartup themuse.com
  22. 22. Tip #1: Start Somewhere (or: Start-ups Are Like Monopoly, You Can’t Win If You Don’t Pass Go)Tweet: @kmin / @dailymuse / #leanstartup themuse.com
  23. 23. Tip #2: Test Everything (But Know What Your Key Metrics Are)Tweet: @kmin / @dailymuse / #leanstartup themuse.com
  24. 24. Tip #3: Iterate Like MadTweet: @kmin / @dailymuse / #leanstartup themuse.com
  25. 25. Tip #4: Create VelocityTweet: @kmin / @dailymuse / #leanstartup themuse.com
  26. 26. Tip #5: Don’t Believe The Hype (or: TechCrunch does not = success)Tweet: @kmin / @dailymuse / #leanstartup themuse.com
  27. 27. 1. Start SomewhereTweet: @kmin / @dailymuse / #leanstartup themuse.com
  28. 28. 2. Test EverythingTweet: @kmin / @dailymuse / #leanstartup themuse.com
  29. 29. 3. Iterate Like MadTweet: @kmin / @dailymuse / #leanstartup themuse.com
  30. 30. 4. Create VelocityTweet: @kmin / @dailymuse / #leanstartup themuse.com
  31. 31. 5. Don’t Believe The HypeTweet: @kmin / @dailymuse / #leanstartup themuse.com
  32. 32. For More Startup Tips, visit thedailymuse.com Want  to  be  a  Start-­‐up  Founder?  Here’s  What  to  Do  Now   Tell  Me  What  You  Think!  4  Great  Ways  to  Get  User  Feedback   5  Steps  to  Finding  Investors  for  Your  Start-­‐up   WriKng  a  Business  Plan?  4  Common  Mistakes  to  Avoid   What  You  Need  to  Know  About  Trademarking  Your  Business   The  Control  Freak’s  Guide  to  DelegaKng   What  Should  We  Call  Me?  6  Steps  to  Naming  Your  Company   4  Steps  to  CreaKng  an  Amazing  Pitch  Deck                      …and  thousands  more  Tweet: @kmin / @dailymuse / #leanstartup themuse.com

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