Kate Connally w/ Tadami @ MamaBear Conference, Mt. View 4/20

It isn’t easy... being lean. Customer Development with Kids video playground 1

Kate Connally, CEO video playground• Interactive video platform for kids• Focused on entertainment and education• Built atop safe video sharing for families 2

Lean Market Research• Qualitative research in homes -- with kids AND parents• In conjunction with quiet release on iTunes -- quantitative data via Flurry• In-home visits provided glimpses at the “WHY” behind the quantitative data 3

Better with Friends Particularly if social is a goal of the product... 4

Better with Friends Put your fun hat on! 5

2 Degree:Friends’ Kids 6

Your TalentedFriends as Moderators 7

You, go In-Cognito 8

No Parents Allowed 9

Except. . . Parents for Follow-upWhat do parents think of kids playing this? 10

Watch for Patterns Keep an open mind. . . 11

Tada MomentsSelf-propelled play! 12

Kate Connally w/ Tadami @ MamaBear Conference, Mt. View 4/20

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Kate Connally w/ Tadami @ MamaBear Conference, Mt. View 4/20 Presentation Transcript