Runet today is…
Internet users59.5m 45.6m       monthly               daily     By the 2014          that’s 77%     there will be   of use...
Internet penetration still around50% — much less than EU averageBut almost 45% of users now live outside of big cities.48%...
Mobile   Every third user       Every fiſth also use mobile at      use mobileleast once a month    internet dailyMobile int...
Social99,7% of dailyusers have social                    Russian spend on average 12,8 hoursnetwork account     monthly us...
Advertising                                           2%                                  16%Russian advertising          ...
Startups              investments in 2011$750m              of them were public$370mOverall — more than $2b investments
Government initiativesFrom       77           to th  place  56 thin World Economic forumGlobal Informationtechnology ratin...
E-CommerceAlmost $10Bin 2011 (+ 30% in a year) $2.8B — airplane and train tickets Users transferred $4B to online payment ...
Runet and Russian economyRunet economy worth1,4% GDP of RussiaOr    $25B
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Karen Kazaryan's overview of the Russian internet business during Geeks on a Plane Eastern 2012

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Karen Kazaryan's overview of the Russian internet business during Geeks on a Plane Eastern 2012

  1. Runet today is…
  2. Internet users59.5m 45.6m monthly daily By the 2014 that’s 77% there will be of users or 39% 80m Internet of adult users in Russia population!
  3. Internet penetration still around50% — much less than EU averageBut almost 45% of users now live outside of big cities.48% 28%of users via mobileconnect mostly broadbandvia broadband
  4. Mobile Every third user Every fiſth also use mobile at use mobileleast once a month internet dailyMobile internet are And growing twice as smartphones fast sales too
  5. Social99,7% of dailyusers have social Russian spend on average 12,8 hoursnetwork account monthly using social networks February 2012 February 2011
  6. Advertising 2% 16%Russian advertising 50%market — fastest 13%growing in Europe 15% 4%$1.35B in 2011 TV +18% Outdoor +15% +56% since 2010 Radio +15% Internet +56% Print +6% Other +32%
  7. Startups investments in 2011$750m of them were public$370mOverall — more than $2b investments
  8. Government initiativesFrom 77 to th place 56 thin World Economic forumGlobal Informationtechnology ratingin a yearFrom 59th to 27th in UN E-Government survey in 2 years
  9. E-CommerceAlmost $10Bin 2011 (+ 30% in a year) $2.8B — airplane and train tickets Users transferred $4B to online payment systems in 2011 14m russians bought something online in a six months
  10. Runet and Russian economyRunet economy worth1,4% GDP of RussiaOr $25B
  11. Thank you

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