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Karen Kazaryan's overview of the Russian internet business during Geeks on a Plane Eastern 2012
 

Karen Kazaryan's overview of the Russian internet business during Geeks on a Plane Eastern 2012

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    Karen Kazaryan's overview of the Russian internet business during Geeks on a Plane Eastern 2012 Karen Kazaryan's overview of the Russian internet business during Geeks on a Plane Eastern 2012 Presentation Transcript

    • Runet today is…
    • Internet users59.5m 45.6m monthly daily By the 2014 that’s 77% there will be of users or 39% 80m Internet of adult users in Russia population!
    • Internet penetration still around50% — much less than EU averageBut almost 45% of users now live outside of big cities.48% 28%of users via mobileconnect mostly broadbandvia broadband
    • Mobile Every third user Every fiſth also use mobile at use mobileleast once a month internet dailyMobile internet are And growing twice as smartphones fast sales too
    • Social99,7% of dailyusers have social Russian spend on average 12,8 hoursnetwork account monthly using social networks February 2012 February 2011
    • Advertising 2% 16%Russian advertising 50%market — fastest 13%growing in Europe 15% 4%$1.35B in 2011 TV +18% Outdoor +15% +56% since 2010 Radio +15% Internet +56% Print +6% Other +32%
    • Startups investments in 2011$750m of them were public$370mOverall — more than $2b investments
    • Government initiativesFrom 77 to th place 56 thin World Economic forumGlobal Informationtechnology ratingin a yearFrom 59th to 27th in UN E-Government survey in 2 years
    • E-CommerceAlmost $10Bin 2011 (+ 30% in a year) $2.8B — airplane and train tickets Users transferred $4B to online payment systems in 2011 14m russians bought something online in a six months
    • Runet and Russian economyRunet economy worth1,4% GDP of RussiaOr $25B
    • Thank you