Jody Sherman w/ ecomom @ MamaBear Conference, Mt. View 4/20

it’s all good.Friday, April 13, 12

it’s all good. • ecommerce site for healthy families • 95% moms • over 4,000 products • products selected based on over 70 checks • raised 2 equity roundsFriday, April 13, 12

it’s all good. • sharing sales & new product info • topical information • contests & surveys • focused on likesFriday, April 13, 12

it’s all good. • 11/23 all docs approved, funding 11/28 $4mm • 11/24 eat too much, relax, eat more • 11/25 5am “i’m going out of business”Friday, April 13, 12

it’s all good. • 11-25 -- panic/euphoric continuum in full eﬀect • 505am -- call cto, begin swearing • 510am -- cto calls back, continue swearing • 515am -- get on facebook and tell the truth • 518am through rest of week -- communicateFriday, April 13, 12

it’s all good. • the truth will set you free • words, backed up by actions • real-time trouble shooting • integrity, empathy, authenticityFriday, April 13, 12

it’s all good. • talking with moms is better than talking at them • being “social” is not ﬁghting for likes • let our customers into our lives and they will do the same • it’s not your wall, it’s theirs • you can’t really control the dialog -- and you don’t really want toFriday, April 13, 12

it’s all good. • 95% of orders fulﬁlled before xmas • $4m closed • true community • the “mary brady eﬀect”Friday, April 13, 12

it’s all good. • brands we love • helpful tips • images that represent our brand promise • telling our storyFriday, April 13, 12

it’s all good. • repin & like pins -- increases reach • align our categories with most popular board categories • make sure everything is aesthetically attractive • map to our core values -- health, happiness, it’s all good • deal boards, pin our daily deals • stay active but not too active that you are annoying • focus on value, rather than selling • detailed board descriptions for seo optimizationFriday, April 13, 12

it’s all good. • social can make or break my company • if moms love you, they will buy you pizza and wine • trust is hard to get back once lost • authenticity means being authenticFriday, April 13, 12

Jody Sherman w/ ecomom @ MamaBear Conference, Mt. View 4/20

by 500 Startups on Apr 16, 2012

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Jody Sherman w/ ecomom @ MamaBear Conference, Mt. View 4/20 Presentation Transcript