Jenn Downs, MailChimp, Warm Gun 2012

Designing 4 Inbox Love: The 7 Deadly Myths of Mobile Email Design jenn downs @beparticularThursday, November 29, 12

MYTH 1 “Don’t bank on mobile, because the next big thing is internet spy watches.” (Real thing someone said.)Thursday, November 29, 12

http://www.thetechherald.com/articles/Report-Smartphones-now-more-popular-than-PCsThursday, November 29, 12

Thursday, November 29, 12

Screenshot from actual user interview.Thursday, November 29, 12

MYTH 2 “People are reading your emails ‘on the go’.”Thursday, November 29, 12

Ken is on-the-go-man.Thursday, November 29, 12

http://textsfromhillaryclinton.tumblr.com/Thursday, November 29, 12

“OMG put the phone away and pet me.”Thursday, November 29, 12

http://www.popsci.com/gadgets/article/2012-04/more-churches-embrace-ipads-and-smartphones-during-servicesThursday, November 29, 12

MYTH 3 “It’s good to end up in someone’s pocket because your newsletter is always available.”Thursday, November 29, 12

http://www.blogsolute.com/funny-iphone-5-photos-longer-taller/24598/Thursday, November 29, 12

MYTH 4 “People will save mobile emails to read later on their desktop.”Thursday, November 29, 12

http://litmus.com/blog/saving-email-for-later-opens-across-devices-environments/save-it-for-laterThursday, November 29, 12

MYTH 5 “There are too many mobile email apps to design for.”Thursday, November 29, 12

From MailChimp’s mobile email report.Thursday, November 29, 12

MYTH 6 “Designing email for Android is going to be a world of hurt.”Thursday, November 29, 12

MYTH 7 “If you can’t use responsive design in your mobile emails, use a one column email.”Thursday, November 29, 12

Desktop MobileThursday, November 29, 12

http://blog.mailchimp.com/mobile-email-research/Thursday, November 29, 12

EVEN MOAR READING Smartphones Bring Hope, Frustration As Substitute For Computers http://www.hufﬁngtonpost.com/2012/05/25/smartphones-digital-divide_n_1546899.html Using Media Queries To Improve Readability http://blog.mailchimp.com/using-media-queries-to-improve-readability/Thursday, November 29, 12

THANKS! Jenn Downs @beparticular jennifer@mailchimp.com XXXXXXXThursday, November 29, 12

Jenn Downs, MailChimp, Warm Gun 2012

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