View stunning SlideShares in full-screen with the new iOS app!Introducing SlideShare for AndroidExplore all your favorite topics in the SlideShare appGet the SlideShare app to Save for Later — even offline
View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
Infrastructure Include marketing in your roadmap Start now Build a trial Log everything …make it reportable Marketing automation Enterprise software still requires a sales team 5
Building a website Target audience Where they hang; what they’re looking for Create your voice…then your website CMS KISS (but still have a CMS) Hire & start the content marketing journey Multi-Variant or A/B test everything 6
AwarenessMeasurable marketing != Success1. Stack product launch w/ funding announcement2. Disrupt / David vs. Goliath3. Series B: Invest 50% of your marketing budget into awareness4. Now is your opportunity 1. Be unique 2. B2B does not have to be boring 7
James Matheson BlueJeans.com/onmute firstname.lastname@example.org @bluejeansnet @James_Matheson #onmute8