James Matheson, unSEXY Presentation

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James Matheson, Blue Jeans Network @unSEXY August 9, 2012

James Matheson, Blue Jeans Network @unSEXY August 9, 2012

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  • Blue Jeans cloud-based video conferencing service — easy, compatible, affordable.Our platform extends high quality video collaboration beyond the boundaries of specialized conference rooms. Finally, you have access to everyone you want to meet. Blue Jeans can bridge together business and consumer video conferencing solutions, enabling you to collaborate more effectively with colleagues, customers, partners, and suppliers.
  • Notice I did not mentionMake it viral ; make it sharableRequires a sales teamSo you will need a CRMIndicators
  • It is easier to build a product that sells and then go freemium later.Create your voice means -> hire a PR agency

Transcript

  • 1. Marketing strategies & tactics James Matheson VP of Marketing Blue Jeans Network1
  • 2. James Matheson // Background RideGear.com2
  • 3. • System Agnostic. • Frustration-free. • Cloud-based. • Scalable and Secure.3
  • 4. 2 3 1Awareness Demand Infrastructure4
  • 5. Infrastructure Include marketing in your roadmap Start now Build a trial Log everything …make it reportable Marketing automation Enterprise software still requires a sales team 5
  • 6. Building a website Target audience Where they hang; what they’re looking for Create your voice…then your website CMS KISS (but still have a CMS) Hire & start the content marketing journey Multi-Variant or A/B test everything 6
  • 7. AwarenessMeasurable marketing != Success1. Stack product launch w/ funding announcement2. Disrupt / David vs. Goliath3. Series B: Invest 50% of your marketing budget into awareness4. Now is your opportunity 1. Be unique 2. B2B does not have to be boring 7
  • 8. James Matheson BlueJeans.com/onmute james@bluejeans.com @bluejeansnet @James_Matheson #onmute8