Defining the next feature This
topic is huge. But basically, its a mix of - listening to users - watching users - strongly defining your value props - knowledge of an effort/value ratio - sense future landscape
Choose a feature You have
expertise in your field. You’ve used that to make a product. You want to make a new feature, based upon user requests, your knowledge in the field, new research. for example “Make it easier for users to view many photos”
Be specific: Who & What
& Why “Make it easier for a tween to view images similar to the one she is looking. If she sees many images she likes, she will come back.”
Be Measurable “Make looking at
a new photo easier than clicking the back button or close button for a tween to explore photos similar to her current one.” “Lower current bounce rate on main photo page by 20%.” “Raise click through to new photo by 20%.”
Who is this Matilda? her
needs to feel inspired visually to craft an identity based upon “hearting” to connect with similar people her media current screen size: every smart phone, tablet, laptop size in the world her fav thing on the site hearting something
Scenario A story with people.
Like Romeo and Juliet. Romeo escapes his house through a window. He prances towards Juliet’s house He feels inspired by love and hormones. He sees her silhouette through the window. He throws rocks to get her attention.
Scenario A story with people,
feelings and data. Matilda, the tween, searches for photos of flowers. Thousands of images return. She is drawn to a trendy one. She looks at the close up of it, and noting that many other people have “hearted” it, she hearts it as well.
Summing it up: Scenarios &
measurable tests 1. Create a scenarios that tells a story or usage. 2. Draw a lot crappy designs, to test against the story. 3. Choose a few to prototype quickly. (paper, etc) 4. Test qualitative data against metrics. (20%)
Daily schedule Standup Work with
dev Sketch 1 feature at a time Kill the meetings Weekly schedule Monday Fixing Tuesday Create Big Ideas Wednesday Create Small Details Thursday Make prototype Friday Test with Users Saturday Oh Sh*t day Sunday (recover)