Intro to Design w/ Pivotal LabsPresentation Transcript
DESIGN AT YOUR
KIM DOWD & NINA MEHTA
KIM DOWD Product Designer
Marketing & Media
Design is making things
who, why, how
Talk to users
Run A/B Tests
Find User Goals
Try Many Options
Define Your Brand
Startup Design Process
Stanford d School
Designers at startups
advocate for your users
Talk to users
Leave the office
Go where your users are
Defining the next feature
This topic is huge.
But basically, its a mix of
- listening to users
- watching users
- strongly defining your value props
- knowledge of an effort/value ratio
- sense future landscape
How to create a feature
Scenario based design, testing, building
Choose a feature
You have expertise in your field. You’ve
used that to make a product. You want to
make a new feature, based upon user
requests, your knowledge in the field,
“Make it easier for users to view many
Be specific: Who & What & Why
“Make it easier for a tween to view
similar to the one she is looking. If she
sees many images she likes, she will
“Make looking at a new photo easier than
clicking the back button or close button for a
tween to explore photos similar to her current
“Lower current bounce rate on main photo
page by 20%.”
“Raise click through to new photo by 20%.”
Who is this Matilda?
to feel inspired visually
to craft an identity based upon “hearting”
to connect with similar people
current screen size: every smart phone,
tablet, laptop size in the world
her fav thing on the site
A story with people.
Like Romeo and Juliet.
Romeo escapes his house through a
He prances towards Juliet’s house
He feels inspired by love and hormones.
He sees her silhouette through the
He throws rocks to get her attention.
A story with people, feelings and data.
Matilda, the tween, searches for photos of
Thousands of images return.
She is drawn to a trendy one.
She looks at the close up of it, and noting that
many other people have “hearted” it, she
hearts it as well.
Time to sketch
pictures of sketches - must dig through
Test against Scenario
Look at each flow
See if it works for the scenario stated.
Screen based (Pop App, Invision App, PPT,
Fast, crappy code
“I hate this. The images don’t fit on my
“Soooo much better.”
Summing it up:
Scenarios & measurable tests
1. Create a scenarios that tells a story or
2. Draw a lot crappy designs, to test against
3. Choose a few to prototype quickly.
4. Test qualitative data against metrics.
Seventh Inning Stretch
Making sense of a complex
“But this feature a bajillion steps and can
takes 8 weeks to process!”
Ship early, ship often
Work with dev
1 feature at a time
Kill the meetings
Tuesday Create Big Ideas
Wednesday Create Small Details
Thursday Make prototype
Friday Test with Users
Saturday Oh Sh*t day
Design at startups