Real-time:CustomerAcquisition onTwitterData and tips from the trenchesLaura Fitton@pistachio
Laura @Pistachio Fitton“Excited & geeky about where all this leads!" oneforty.com 4,000+ apps Twitter for Dummies 84,000 Twitter Readers @pistachio Founder
“ If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing. GUY KAWASAKI FORMER CHIEF EVANGELIST, APPLE CO-FOUNDER, ALLTOP.COMImage Credit: RangerRick!
“ Twitter is not a technology. Its a conversation. And its happening with or without you. CHARLENE LI CO-AUTHOR OF GROUNDSWELL Image Credit: ! THEMACGIRL*!
100 Million Monthly Ac.ves • 35 heads of state • Every team: NFL, MLB, NBA, NHL & MLS • 99% of top nonproﬁts • 87% of top 2010 musicians • 50 top TV shows • 17 Languages • SMS in 80 countries = 230,000,000 tweets per day
WAS. IS. VSLEAD GENERATE LEAD QUALIFY COLD CALLING LINKEDIN EMAIL BLASTS SEGMENT EMAIL ROLODEX TWITTER OUTSIDE INSIDE
3 Key Plays of Social Selling 1) Expand Reach! 2) Leverage Connections! 3) Use Social Intelligence! A) Qualify! B) Add Value!
Capitalize on Promoted Tweets 1. Hit Your Followers at the Right Time 2. Target Relevant Keywords 3. Find People Who Resemble Your Followers 4. Use Geo-‐Targe.ng for Events and Local Businesses 5. Promote Oﬀers 6. Test Content and Messaging hTp://bit.ly/nPhHDC
Understand Your Twi?er Traﬃc NEW TwiTer website analy.cs will track: • amount of traﬃc TwiTer drives overall • extent to which TwiTer users are sharing a sites content • eﬀec.veness of a websites Tweet buTon integra.on
Image Credit: Fotographia Guerilla“Make the customerthe hero of yourstory.ANN HANDLEYCHIEF CONTENT OFFICERMARKETINGPROFS TWEET EBOOK! QUOTE
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