Hiten Shah, unSEXY Presentation

B2B DISTRIBUTION HACKING Join the KISSmetrics Hiten Shah JULY 2012 - unSEXY team! kissmetrics.com/careers

@hnshah #unSEXY

!“Growth is important, and most great companies take it seriously.” Adam Nash HTTP://KISS.LY/ANASHNOTES

WHO ARE YOURCustomers? HTTP://KISS.LY/SMBANALYSIS

HOW DO YOU REACH YOURCustomers? HTTP://KISS.LY/KISSBLUEGLASSLA2012

!“You can only scale growth once you have something to grow.” Patrick Vlaskovits HTTP://KISS.LY/GROWTHROOKIE

HOW WILL YOUR PRODUCT Help?

!“Distribution hacking is a methodology, not a tactic.” Danielle Morrill HTTP://KISS.LY/UNFAIRADV

B2C Distribution Hacks

CHANNELS GET CROWDED Fast!

Google AdWords Cost per acquisition: $233- $388 For a $99 product. Fail.HTTP://KISS.LY/DREWDROPBOX

B2C Distribution Hacks

Five strategies for B2B distribution Integrations Work Emails Embeds Powered By Free Stuff

Integrations

DOWN WIT’O.P.P.OTHER PEOPLE’S PLATFORMS

Shopify has 30,000+ businesses

Salesforce has 100,000+ businesses

Box has 120,000+ businesses

37signals has 150,000+ businesses

Yammer has 200,000+ businesses

Constant Contact has 400,000+ businesses

Github has 1,900,000+ people

MailChimp has 2,000,000+ people

Google Apps has 4,000,000+ businesses

FreshBooks has 4,500,000+ people

Google Analytics has 30,000,000+ accounts

Evernote has 30,000,000+ people

Dropbox has 50,000,000+ people

How to optimize integrations Integrations make your product better Measure your conversions and revenue Discover valuable integrations Ask users about integrations Make your partner pages awesome

Work Emails

Work Emails HTTP://PODIO.COM

Work Emails HTTP://YAMMER.COM

Work Emails

How to optimize “Work Emails” Optimize on-boarding Show people who they should follow Utilize invitations during on-boarding Measure # of people in every company Discover the engaging interactions

Embeds

Embeds HTTP://KISS.LY/YTEMBED

Embeds HTTP://KISS.LY/SSEMBEDS

How to optimize embeds Why should people embed? Make it as easy as possible to embed Track how well your embeds convert Test relevant call to actions Optimize for search but don’t obsess

Powered By

How to optimize “Powered By” What are you Powering? Test the copy of your call to action Test and optimize your landing pages Track views, clicks, conversions and LTV Measure individual effectiveness

Free Stuff

Free Stuff HTTP://GRADER.COM

Free Stuff HTTP://NEWRELIC.COM/ASI

Free Stuff HTTP://WWW.HUBSPOT.COM/INBOUND-MARKETING-KIT/

How to optimize free tools Map to customer decision making Think about what you can repurpose Educate your prospects Test your ideas minimally (ghetto) Measure and optimize revenue

FIGURE OUT WHAT’S BEST FORYour Product

YOU HAVENo Excuses $

We’re hiring. Join our team!kissmetrics.com/careers Hiten Shah hshah@kissmetrics.com

http://zep.com	207
https://twitter.com	57
http://us-w1.rockmelt.com	48
https://si0.twimg.com	25
https://twimg0-a.akamaihd.net	21
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Hiten Shah, unSEXY Presentation

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