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Hiten Shah, KIssMetrics @unSEXY August 9, 2012

Hiten Shah, KIssMetrics @unSEXY August 9, 2012

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Hiten Shah, unSEXY Presentation Hiten Shah, unSEXY Presentation Presentation Transcript

  • B2B DISTRIBUTION HACKING Join the KISSmetrics Hiten Shah JULY 2012 - unSEXY team! kissmetrics.com/careers
  • @hnshah #unSEXY
  • !“Growth is important, and most great companies take it seriously.” Adam Nash HTTP://KISS.LY/ANASHNOTES
  • WHO ARE YOURCustomers? HTTP://KISS.LY/SMBANALYSIS
  • HOW DO YOU REACH YOURCustomers? HTTP://KISS.LY/KISSBLUEGLASSLA2012
  • !“You can only scale growth once you have something to grow.” Patrick Vlaskovits HTTP://KISS.LY/GROWTHROOKIE
  • HOW WILL YOUR PRODUCT Help?
  • !“Distribution hacking is a methodology, not a tactic.” Danielle Morrill HTTP://KISS.LY/UNFAIRADV
  • B2C Distribution Hacks
  • CHANNELS GET CROWDED Fast!
  • Google AdWords Cost per acquisition: $233- $388 For a $99 product. Fail.HTTP://KISS.LY/DREWDROPBOX
  • B2C Distribution Hacks
  • Five strategies for B2B distribution Integrations Work Emails Embeds Powered By Free Stuff
  • Integrations
  • DOWN WIT’O.P.P.OTHER PEOPLE’S PLATFORMS
  • Shopify has 30,000+ businesses
  • Salesforce has 100,000+ businesses
  • Box has 120,000+ businesses
  • 37signals has 150,000+ businesses
  • Yammer has 200,000+ businesses
  • Constant Contact has 400,000+ businesses
  • Github has 1,900,000+ people
  • MailChimp has 2,000,000+ people
  • Google Apps has 4,000,000+ businesses
  • FreshBooks has 4,500,000+ people
  • Google Analytics has 30,000,000+ accounts
  • Evernote has 30,000,000+ people
  • Dropbox has 50,000,000+ people
  • How to optimize integrations Integrations make your product better Measure your conversions and revenue Discover valuable integrations Ask users about integrations Make your partner pages awesome
  • Work Emails
  • Work Emails HTTP://PODIO.COM
  • Work Emails HTTP://YAMMER.COM
  • Work Emails
  • How to optimize “Work Emails” Optimize on-boarding Show people who they should follow Utilize invitations during on-boarding Measure # of people in every company Discover the engaging interactions
  • Embeds
  • Embeds HTTP://KISS.LY/YTEMBED
  • Embeds HTTP://KISS.LY/SSEMBEDS
  • How to optimize embeds Why should people embed? Make it as easy as possible to embed Track how well your embeds convert Test relevant call to actions Optimize for search but don’t obsess
  • Powered By
  • Powered By
  • How to optimize “Powered By” What are you Powering? Test the copy of your call to action Test and optimize your landing pages Track views, clicks, conversions and LTV Measure individual effectiveness
  • Free Stuff
  • Free Stuff HTTP://GRADER.COM
  • Free Stuff HTTP://NEWRELIC.COM/ASI
  • Free Stuff HTTP://WWW.HUBSPOT.COM/INBOUND-MARKETING-KIT/
  • How to optimize free tools Map to customer decision making Think about what you can repurpose Educate your prospects Test your ideas minimally (ghetto) Measure and optimize revenue
  • FIGURE OUT WHAT’S BEST FORYour Product
  • YOU HAVENo Excuses $
  • We’re hiring. Join our team!kissmetrics.com/careers Hiten Shah hshah@kissmetrics.com