Hiten Shah, unSEXY Presentation

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Hiten Shah, KIssMetrics @unSEXY August 9, 2012

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  • Hiten Shah, unSEXY Presentation

    1. B2B DISTRIBUTION HACKING Join the KISSmetrics Hiten Shah JULY 2012 - unSEXY team! kissmetrics.com/careers
    2. @hnshah #unSEXY
    3. !“Growth is important, and most great companies take it seriously.” Adam Nash HTTP://KISS.LY/ANASHNOTES
    4. WHO ARE YOURCustomers? HTTP://KISS.LY/SMBANALYSIS
    5. HOW DO YOU REACH YOURCustomers? HTTP://KISS.LY/KISSBLUEGLASSLA2012
    6. !“You can only scale growth once you have something to grow.” Patrick Vlaskovits HTTP://KISS.LY/GROWTHROOKIE
    7. HOW WILL YOUR PRODUCT Help?
    8. !“Distribution hacking is a methodology, not a tactic.” Danielle Morrill HTTP://KISS.LY/UNFAIRADV
    9. B2C Distribution Hacks
    10. CHANNELS GET CROWDED Fast!
    11. Google AdWords Cost per acquisition: $233- $388 For a $99 product. Fail.HTTP://KISS.LY/DREWDROPBOX
    12. B2C Distribution Hacks
    13. Five strategies for B2B distribution Integrations Work Emails Embeds Powered By Free Stuff
    14. Integrations
    15. DOWN WIT’O.P.P.OTHER PEOPLE’S PLATFORMS
    16. Shopify has 30,000+ businesses
    17. Salesforce has 100,000+ businesses
    18. Box has 120,000+ businesses
    19. 37signals has 150,000+ businesses
    20. Yammer has 200,000+ businesses
    21. Constant Contact has 400,000+ businesses
    22. Github has 1,900,000+ people
    23. MailChimp has 2,000,000+ people
    24. Google Apps has 4,000,000+ businesses
    25. FreshBooks has 4,500,000+ people
    26. Google Analytics has 30,000,000+ accounts
    27. Evernote has 30,000,000+ people
    28. Dropbox has 50,000,000+ people
    29. How to optimize integrations Integrations make your product better Measure your conversions and revenue Discover valuable integrations Ask users about integrations Make your partner pages awesome
    30. Work Emails
    31. Work Emails HTTP://PODIO.COM
    32. Work Emails HTTP://YAMMER.COM
    33. Work Emails
    34. How to optimize “Work Emails” Optimize on-boarding Show people who they should follow Utilize invitations during on-boarding Measure # of people in every company Discover the engaging interactions
    35. Embeds
    36. Embeds HTTP://KISS.LY/YTEMBED
    37. Embeds HTTP://KISS.LY/SSEMBEDS
    38. How to optimize embeds Why should people embed? Make it as easy as possible to embed Track how well your embeds convert Test relevant call to actions Optimize for search but don’t obsess
    39. Powered By
    40. Powered By
    41. How to optimize “Powered By” What are you Powering? Test the copy of your call to action Test and optimize your landing pages Track views, clicks, conversions and LTV Measure individual effectiveness
    42. Free Stuff
    43. Free Stuff HTTP://GRADER.COM
    44. Free Stuff HTTP://NEWRELIC.COM/ASI
    45. Free Stuff HTTP://WWW.HUBSPOT.COM/INBOUND-MARKETING-KIT/
    46. How to optimize free tools Map to customer decision making Think about what you can repurpose Educate your prospects Test your ideas minimally (ghetto) Measure and optimize revenue
    47. FIGURE OUT WHAT’S BEST FORYour Product
    48. YOU HAVENo Excuses $
    49. We’re hiring. Join our team!kissmetrics.com/careers Hiten Shah hshah@kissmetrics.com

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