Harry Max, Rackspace, Warm Gun 2012

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Harry Max, VP Experience Design, Rackspace at Warm Gun, Nov 30th, 2012

Harry Max, VP Experience Design, Rackspace at Warm Gun, Nov 30th, 2012

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  • 1. Designing @ Start-ups: What I Wish I’d Known 
 as a Start-up FounderPresented byHarry Max, VP Experience DesignWarm Gun - San Francisco November 2012
  • 2. Hi there. RACKSPACE® HOSTING | WWW.RACKSPACE.COM
  • 3. RACKSPACE® HOSTING | WWW.RACKSPACE.COM
  • 4. 5 Start-UpsHaL Computer"Virtual Vineyards"Works.com"Public Mind"AllClearID" RACKSPACE® HOSTING | WWW.RACKSPACE.COM
  • 5. Some “real” companies too! RACKSPACE® HOSTING | WWW.RACKSPACE.COM
  • 6. and I wrote some stuff RACKSPACE® HOSTING | WWW.RACKSPACE.COM 6
  • 7. Start-ups =ExtremeSports RACKSPACE® HOSTING | WWW.RACKSPACE.COM PAGE 7
  • 8. Different Strokes•  Bungee Jumping•  Racing Cars / Bikes•  Mountain Climbing RACKSPACE® HOSTING | WWW.RACKSPACE.COM PAGE 8
  • 9. Businessis people D RACKSPACE® HOSTING | WWW.RACKSPACE.COM 9
  • 10. Designer / dev relationships Co-creating Power Struggle Uneasy Truce RACKSPACE® HOSTING | WWW.RACKSPACE.COM 10
  • 11. Perceptions are facts for people I make it happen" Perceptions as information" Agents of Perceptions as facts" Change It happens to me" RACKSPACE® HOSTING | WWW.RACKSPACE.COM 11
  • 12. FishDesigners vs. Devs! D for Positive Intent RACKSPACE® HOSTING | WWW.RACKSPACE.COM 12
  • 13. The facts are friendly RACKSPACE® HOSTING | WWW.RACKSPACE.COM 13
  • 14. RACKSPACE® HOSTING | WWW.RACKSPACE.COM 14
  • 15. Brilliantinteraction models solve timeless design problems RACKSPACE® HOSTING | WWW.RACKSPACE.COM
  • 16. Definition of Design: xThe human capacityto plan and produce desired outcomes. x - Bruce Mau RACKSPACE® HOSTING | WWW.RACKSPACE.COM
  • 17. Install a Guidance System RACKSPACE® HOSTING | WWW.RACKSPACE.COM
  • 18. = Success RACKSPACE® HOSTING | WWW.RACKSPACE.COM
  • 19. There’s no sense inbeing precise when you don’t even know what you’re talking about. - John von Neumann RACKSPACE® HOSTING | WWW.RACKSPACE.COM
  • 20. SpeakFunding and Resources! the language of business RACKSPACE® HOSTING | WWW.RACKSPACE.COM
  • 21. I wish I’d known… Vitamins! Pain Killers! Crack! RACKSPACE® HOSTING | WWW.RACKSPACE.COM 21
  • 22. If it all goes wrong… RACKSPACE® HOSTING | WWW.RACKSPACE.COM 22
  • 23. Questions? RACKSPACE® HOSTING | WWW.RACKSPACE.COM
  • 24. harry.max@rackspace.com"