Google Adwords Distribution Hacks with Samir Patel @ 500Startups


Published on

Published in: Marketing, Technology, Business
No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Google Adwords Distribution Hacks with Samir Patel @ 500Startups

  1. 1. Twitter @MEETSAMIR
  2. 2. Twitter @MEETSAMIR Google Adwords Distribution Hacks with Samir Patel @ 500Startups
  3. 3. Twitter @MEETSAMIR Presenter Bio: Samir Patel Managed $1B+ in Advertising Spend across Search, Social, Retargeting and Mobile Ads. Founded SearchForce took company to profitability with Fortune 500 clients. Pioneer in applying Wall Street Quantitative Finance Trading Techniques to Online Marketing. Top US Advertisers as Clients: Progressive, Experian, AT&T, Scottrade, Priceline, eBay, Oracle and MBA, Brand Marketing from Cornell’s Johnson Graduate School of Business.
  4. 4. Twitter @MEETSAMIR GET A FREE AUDIT OF YOUR MARKETING CAMPAIGNS (fill out contact form) @MeetSamir Connect
  5. 5. Twitter @MEETSAMIR Please watch recorded LiveStream video as well to get more context around the presentation Samir Patel LiveStream Speaker Bio
  6. 6. Twitter @MEETSAMIR You might have to move in with your Mom
  7. 7. Twitter @MEETSAMIR The Problem: Data and Controls
  8. 8. Twitter @MEETSAMIR The Channel Explosion: importance up, effectiveness down Lots of Data across Channels (Adwords), Facebook Ads, Twitter, Linkedin, Pinterest, Analytics (Omniture), Mobile Ads, Marketing Systems (Marketo), Landing page optimization (Optimizely) but lack of Actionable Intelligence for Advertisers. Strategic: Most CMO’s lack ‘Growth Expertise’ and know-how because of invisibility of inventory and growth drivers. Tactical: Campaign Optimization super complicated and clients need highly analytical staff that is expensive and difficult to hire.
  9. 9. Twitter @MEETSAMIR Why are performance ads so complex to manage? Hundreds of Best Practices Data continuously changes Intense Competition Success metrics change Variety of new ways you can advertise and complexity in optimizing each (mobile, retargeting, video etc)
  10. 10. Twitter @MEETSAMIR Five Pillars of Adwords Optimization Account Structure Keywords Ad Copy Landing Pages Google Analytics
  11. 11. Twitter @MEETSAMIR Core Concepts Relevance Quality Score Bounce Rate
  12. 12. Twitter @MEETSAMIR Account Structure Pillar
  13. 13. Twitter @MEETSAMIR Keywords Pillar
  14. 14. Twitter @MEETSAMIR Keywords Pillar
  15. 15. Twitter @MEETSAMIR Keywords Pillar
  16. 16. Twitter @MEETSAMIR Keywords Pillar
  17. 17. Twitter @MEETSAMIR Keyword Pillar
  18. 18. Twitter @MEETSAMIR Landing Page Pillar
  19. 19. Twitter @MEETSAMIR Core Concept : Bounce Rate
  20. 20. Twitter @MEETSAMIR Ad Copy Pillar
  21. 21. Twitter @MEETSAMIR Google Analytics Pillar
  22. 22. Twitter @MEETSAMIR Core Concept : Relevance
  23. 23. Twitter @MEETSAMIR Core Concept : Relevance
  24. 24. Twitter @MEETSAMIR Core Concept : Relevance
  25. 25. Twitter @MEETSAMIR Core Concept : Quality Score
  26. 26. Twitter @MEETSAMIR Core Concept : Quality Score
  27. 27. Twitter @MEETSAMIR Core Concept : Quality Score
  28. 28. Twitter @MEETSAMIR Future of Marketing Management: TrueNorth™ Cognitive Systems
  29. 29. Twitter @MEETSAMIR Solution: Driverless Marketing TrueNorth™ maximize ROI from Digital Channels and Marketing Automation Systems. Automated Actions Accelerate Growth Increase Profits or Lower cost
  30. 30. Twitter @MEETSAMIR Simple and Actionable Intelligence
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.