Twitter @MEETSAMIR

www.meetsamir.com
Twitter @MEETSAMIR

Google Adwords
Distribution
Hacks with
Samir Patel @
500Startups
www.meetsamir.com
Twitter @MEETSAMIR

Presenter Bio: Samir
Patel

Managed $1B+ in Advertising Spend across
Search, Social, Retargeting and M...
Twitter @MEETSAMIR

GET A FREE AUDIT OF YOUR
MARKETING CAMPAIGNS
www.meetsamir.com
(fill out contact form)

@MeetSamir
Con...
Twitter @MEETSAMIR

Please watch recorded
LiveStream video as well to
get more context around the
presentation

Samir Pate...
Twitter @MEETSAMIR

You might have to move in
with your Mom

www.meetsamir.com
Twitter @MEETSAMIR

The Problem: Data and
Controls

www.meetsamir.com
Twitter @MEETSAMIR

The Channel Explosion:
importance up, effectiveness
down

Lots of Data across Channels (Adwords),
Face...
Twitter @MEETSAMIR

Why are performance ads so
complex to manage?
Hundreds of Best Practices
Data continuously changes
Int...
Twitter @MEETSAMIR

Five Pillars of Adwords
Optimization
Account Structure

Keywords
Ad Copy

Landing Pages
Google Analyti...
Twitter @MEETSAMIR

Core Concepts
Relevance

Quality Score
Bounce Rate

www.meetsamir.com
Twitter @MEETSAMIR

Account Structure Pillar

www.meetsamir.com
Twitter @MEETSAMIR

Keywords Pillar

www.meetsamir.com
Twitter @MEETSAMIR

Keywords Pillar

www.meetsamir.com
Twitter @MEETSAMIR

Keywords Pillar

www.meetsamir.com
Twitter @MEETSAMIR

Keywords Pillar

www.meetsamir.com
Twitter @MEETSAMIR

Keyword Pillar

www.meetsamir.com
Twitter @MEETSAMIR

Landing Page Pillar

www.meetsamir.com
Twitter @MEETSAMIR

Core Concept : Bounce
Rate

www.meetsamir.com
Twitter @MEETSAMIR

Ad Copy Pillar

www.meetsamir.com
Twitter @MEETSAMIR

Google Analytics Pillar

www.meetsamir.com
Twitter @MEETSAMIR

Core Concept :
Relevance

www.meetsamir.com
Twitter @MEETSAMIR

Core Concept :
Relevance

www.meetsamir.com
Twitter @MEETSAMIR

Core Concept :
Relevance

www.meetsamir.com
Twitter @MEETSAMIR

Core Concept : Quality
Score

www.meetsamir.com
Twitter @MEETSAMIR

Core Concept : Quality
Score

www.meetsamir.com
Twitter @MEETSAMIR

Core Concept : Quality
Score

www.meetsamir.com
Twitter @MEETSAMIR

Future of Marketing
Management:
TrueNorth™ Cognitive Systems

www.meetsamir.com
Twitter @MEETSAMIR

Solution: Driverless
Marketing
TrueNorth™ maximize ROI from
Digital Channels and Marketing
Automation ...
Twitter @MEETSAMIR

Simple and Actionable
Intelligence

www.meetsamir.com
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Google Adwords Distribution Hacks with Samir Patel @ 500Startups

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Google Adwords Distribution Hacks with Samir Patel @ 500Startups

  1. 1. Twitter @MEETSAMIR www.meetsamir.com
  2. 2. Twitter @MEETSAMIR Google Adwords Distribution Hacks with Samir Patel @ 500Startups www.meetsamir.com
  3. 3. Twitter @MEETSAMIR Presenter Bio: Samir Patel Managed $1B+ in Advertising Spend across Search, Social, Retargeting and Mobile Ads. Founded SearchForce took company to profitability with Fortune 500 clients. Pioneer in applying Wall Street Quantitative Finance Trading Techniques to Online Marketing. Top US Advertisers as Clients: Progressive, Experian, AT&T, Scottrade, Priceline, eBay, Oracle and Salesforce.com. MBA, Brand Marketing from Cornell’s Johnson Graduate School of Business. www.meetsamir.com
  4. 4. Twitter @MEETSAMIR GET A FREE AUDIT OF YOUR MARKETING CAMPAIGNS www.meetsamir.com (fill out contact form) @MeetSamir Connect www.meetsamir.com
  5. 5. Twitter @MEETSAMIR Please watch recorded LiveStream video as well to get more context around the presentation Samir Patel LiveStream Speaker Bio www.meetsamir.com
  6. 6. Twitter @MEETSAMIR You might have to move in with your Mom www.meetsamir.com
  7. 7. Twitter @MEETSAMIR The Problem: Data and Controls www.meetsamir.com
  8. 8. Twitter @MEETSAMIR The Channel Explosion: importance up, effectiveness down Lots of Data across Channels (Adwords), Facebook Ads, Twitter, Linkedin, Pinterest, Analytics (Omniture), Mobile Ads, Marketing Systems (Marketo), Landing page optimization (Optimizely) but lack of Actionable Intelligence for Advertisers. Strategic: Most CMO’s lack ‘Growth Expertise’ and know-how because of invisibility of inventory and growth drivers. Tactical: Campaign Optimization super complicated and clients need highly analytical staff www.meetsamir.com that is expensive and difficult to hire.
  9. 9. Twitter @MEETSAMIR Why are performance ads so complex to manage? Hundreds of Best Practices Data continuously changes Intense Competition Success metrics change Variety of new ways you can advertise and complexity in optimizing each (mobile, retargeting, video etc) www.meetsamir.com
  10. 10. Twitter @MEETSAMIR Five Pillars of Adwords Optimization Account Structure Keywords Ad Copy Landing Pages Google Analytics www.meetsamir.com
  11. 11. Twitter @MEETSAMIR Core Concepts Relevance Quality Score Bounce Rate www.meetsamir.com
  12. 12. Twitter @MEETSAMIR Account Structure Pillar www.meetsamir.com
  13. 13. Twitter @MEETSAMIR Keywords Pillar www.meetsamir.com
  14. 14. Twitter @MEETSAMIR Keywords Pillar www.meetsamir.com
  15. 15. Twitter @MEETSAMIR Keywords Pillar www.meetsamir.com
  16. 16. Twitter @MEETSAMIR Keywords Pillar www.meetsamir.com
  17. 17. Twitter @MEETSAMIR Keyword Pillar www.meetsamir.com
  18. 18. Twitter @MEETSAMIR Landing Page Pillar www.meetsamir.com
  19. 19. Twitter @MEETSAMIR Core Concept : Bounce Rate www.meetsamir.com
  20. 20. Twitter @MEETSAMIR Ad Copy Pillar www.meetsamir.com
  21. 21. Twitter @MEETSAMIR Google Analytics Pillar www.meetsamir.com
  22. 22. Twitter @MEETSAMIR Core Concept : Relevance www.meetsamir.com
  23. 23. Twitter @MEETSAMIR Core Concept : Relevance www.meetsamir.com
  24. 24. Twitter @MEETSAMIR Core Concept : Relevance www.meetsamir.com
  25. 25. Twitter @MEETSAMIR Core Concept : Quality Score www.meetsamir.com
  26. 26. Twitter @MEETSAMIR Core Concept : Quality Score www.meetsamir.com
  27. 27. Twitter @MEETSAMIR Core Concept : Quality Score www.meetsamir.com
  28. 28. Twitter @MEETSAMIR Future of Marketing Management: TrueNorth™ Cognitive Systems www.meetsamir.com
  29. 29. Twitter @MEETSAMIR Solution: Driverless Marketing TrueNorth™ maximize ROI from Digital Channels and Marketing Automation Systems. Automated Actions Accelerate Growth Increase Profits or Lower cost www.meetsamir.com
  30. 30. Twitter @MEETSAMIR Simple and Actionable Intelligence www.meetsamir.com
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