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Google Adwords Distribution Hacks with Samir Patel @ 500Startups
Google Adwords Distribution Hacks with Samir Patel @ 500Startups
Google Adwords Distribution Hacks with Samir Patel @ 500Startups
Google Adwords Distribution Hacks with Samir Patel @ 500Startups
Google Adwords Distribution Hacks with Samir Patel @ 500Startups
Google Adwords Distribution Hacks with Samir Patel @ 500Startups
Google Adwords Distribution Hacks with Samir Patel @ 500Startups
Google Adwords Distribution Hacks with Samir Patel @ 500Startups
Google Adwords Distribution Hacks with Samir Patel @ 500Startups
Google Adwords Distribution Hacks with Samir Patel @ 500Startups
Google Adwords Distribution Hacks with Samir Patel @ 500Startups
Google Adwords Distribution Hacks with Samir Patel @ 500Startups
Google Adwords Distribution Hacks with Samir Patel @ 500Startups
Google Adwords Distribution Hacks with Samir Patel @ 500Startups
Google Adwords Distribution Hacks with Samir Patel @ 500Startups
Google Adwords Distribution Hacks with Samir Patel @ 500Startups
Google Adwords Distribution Hacks with Samir Patel @ 500Startups
Google Adwords Distribution Hacks with Samir Patel @ 500Startups
Google Adwords Distribution Hacks with Samir Patel @ 500Startups
Google Adwords Distribution Hacks with Samir Patel @ 500Startups
Google Adwords Distribution Hacks with Samir Patel @ 500Startups
Google Adwords Distribution Hacks with Samir Patel @ 500Startups
Google Adwords Distribution Hacks with Samir Patel @ 500Startups
Google Adwords Distribution Hacks with Samir Patel @ 500Startups
Google Adwords Distribution Hacks with Samir Patel @ 500Startups
Google Adwords Distribution Hacks with Samir Patel @ 500Startups
Google Adwords Distribution Hacks with Samir Patel @ 500Startups
Google Adwords Distribution Hacks with Samir Patel @ 500Startups
Google Adwords Distribution Hacks with Samir Patel @ 500Startups
Google Adwords Distribution Hacks with Samir Patel @ 500Startups
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Google Adwords Distribution Hacks with Samir Patel @ 500Startups

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  • 1. Twitter @MEETSAMIR www.meetsamir.com
  • 2. Twitter @MEETSAMIR Google Adwords Distribution Hacks with Samir Patel @ 500Startups www.meetsamir.com
  • 3. Twitter @MEETSAMIR Presenter Bio: Samir Patel Managed $1B+ in Advertising Spend across Search, Social, Retargeting and Mobile Ads. Founded SearchForce took company to profitability with Fortune 500 clients. Pioneer in applying Wall Street Quantitative Finance Trading Techniques to Online Marketing. Top US Advertisers as Clients: Progressive, Experian, AT&T, Scottrade, Priceline, eBay, Oracle and Salesforce.com. MBA, Brand Marketing from Cornell’s Johnson Graduate School of Business. www.meetsamir.com
  • 4. Twitter @MEETSAMIR GET A FREE AUDIT OF YOUR MARKETING CAMPAIGNS www.meetsamir.com (fill out contact form) @MeetSamir Connect www.meetsamir.com
  • 5. Twitter @MEETSAMIR Please watch recorded LiveStream video as well to get more context around the presentation Samir Patel LiveStream Speaker Bio www.meetsamir.com
  • 6. Twitter @MEETSAMIR You might have to move in with your Mom www.meetsamir.com
  • 7. Twitter @MEETSAMIR The Problem: Data and Controls www.meetsamir.com
  • 8. Twitter @MEETSAMIR The Channel Explosion: importance up, effectiveness down Lots of Data across Channels (Adwords), Facebook Ads, Twitter, Linkedin, Pinterest, Analytics (Omniture), Mobile Ads, Marketing Systems (Marketo), Landing page optimization (Optimizely) but lack of Actionable Intelligence for Advertisers. Strategic: Most CMO’s lack ‘Growth Expertise’ and know-how because of invisibility of inventory and growth drivers. Tactical: Campaign Optimization super complicated and clients need highly analytical staff www.meetsamir.com that is expensive and difficult to hire.
  • 9. Twitter @MEETSAMIR Why are performance ads so complex to manage? Hundreds of Best Practices Data continuously changes Intense Competition Success metrics change Variety of new ways you can advertise and complexity in optimizing each (mobile, retargeting, video etc) www.meetsamir.com
  • 10. Twitter @MEETSAMIR Five Pillars of Adwords Optimization Account Structure Keywords Ad Copy Landing Pages Google Analytics www.meetsamir.com
  • 11. Twitter @MEETSAMIR Core Concepts Relevance Quality Score Bounce Rate www.meetsamir.com
  • 12. Twitter @MEETSAMIR Account Structure Pillar www.meetsamir.com
  • 13. Twitter @MEETSAMIR Keywords Pillar www.meetsamir.com
  • 14. Twitter @MEETSAMIR Keywords Pillar www.meetsamir.com
  • 15. Twitter @MEETSAMIR Keywords Pillar www.meetsamir.com
  • 16. Twitter @MEETSAMIR Keywords Pillar www.meetsamir.com
  • 17. Twitter @MEETSAMIR Keyword Pillar www.meetsamir.com
  • 18. Twitter @MEETSAMIR Landing Page Pillar www.meetsamir.com
  • 19. Twitter @MEETSAMIR Core Concept : Bounce Rate www.meetsamir.com
  • 20. Twitter @MEETSAMIR Ad Copy Pillar www.meetsamir.com
  • 21. Twitter @MEETSAMIR Google Analytics Pillar www.meetsamir.com
  • 22. Twitter @MEETSAMIR Core Concept : Relevance www.meetsamir.com
  • 23. Twitter @MEETSAMIR Core Concept : Relevance www.meetsamir.com
  • 24. Twitter @MEETSAMIR Core Concept : Relevance www.meetsamir.com
  • 25. Twitter @MEETSAMIR Core Concept : Quality Score www.meetsamir.com
  • 26. Twitter @MEETSAMIR Core Concept : Quality Score www.meetsamir.com
  • 27. Twitter @MEETSAMIR Core Concept : Quality Score www.meetsamir.com
  • 28. Twitter @MEETSAMIR Future of Marketing Management: TrueNorth™ Cognitive Systems www.meetsamir.com
  • 29. Twitter @MEETSAMIR Solution: Driverless Marketing TrueNorth™ maximize ROI from Digital Channels and Marketing Automation Systems. Automated Actions Accelerate Growth Increase Profits or Lower cost www.meetsamir.com
  • 30. Twitter @MEETSAMIR Simple and Actionable Intelligence www.meetsamir.com

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