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Facebook, SMASH summit Presentation

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Ankur Pansari, Facebook, SMASH summit Presentation

Ankur Pansari, Facebook, SMASH summit Presentation

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Transcript

  • 1. SMASH
    Ankur Pansari
    Partner Engineer, NYC
    facebook.com/ankur
    apansari@fb.com
  • 2. Social Design
    Welcome
    Social Design
    Authentication, Graph, and Plugins
    Mobile
  • 3. Quick Stats
  • 4. 750+million users
  • 5. 70%outside U.S.
  • 6. 250+Million users use apps on Facebook every month
  • 7. Social Design
  • 8. Identity
    Community
    Conversation
  • 9. Community
    Conversation
    Identity
  • 10. Principles of a Great Social Experience
    • Utilize Personal Info + Connections
    • 11. Show Social Context Spread Throughout
    • 12. Make it Easy to Share and Give Feedback
  • #1 Reason Why People Love Facebook:
    Users want to showcase their personalities.
  • 13. People Already Have Full Profiles. Use them to...
  • 14. Social Plugins
  • 15. Connect Users To Friends
  • 16. Use Personal Information and Connections
  • 17. Social Context
  • 18. Make it easy to Share and Give Feedback
  • 19. Make it easy to Share and Give Feedback
    & Social Context
  • 20. Social Context Throughout and Easy To Share
  • 21. More Contributions ›› More Activity
    More Activity ›› More Contributions
  • 22. Identity
    Community
    Conversation
    • Utilize Personal Info + Connections
    • 23. Show Social Context Spread Throughout
    • 24. Make it Easy to Share and Give Feedback
  • Websites
    Mobile
    Apps on Facebook
    Facebook Platform
    Social Plugins
    Dialogs
    Graph APIUser, App, Page, Credits, Places, Ads
    StandardsHTTP, HTML5, JSON, OAuth, Open Graph
  • 25. Best Practices
    • Ask for as few permissions as possible
    • 26. Be performant (FQL)
  • In Practice
  • 27. Graph API
  • 28. Operation Developer Love
  • Ankur Pansari
    apansari@fb.com