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"Closing the Gap Between Developers & Customers," Wanelo >> Deena Varshavskaya [COMMERCISM 2014]
 

"Closing the Gap Between Developers & Customers," Wanelo >> Deena Varshavskaya [COMMERCISM 2014]

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STRATEGIC ALLIANCES: CLOSING THE GAP BETWEEN DEVELOPERS & CUSTOMERS, Deena Varshavskaya, Founder and CEO, Wanelo ...

STRATEGIC ALLIANCES: CLOSING THE GAP BETWEEN DEVELOPERS & CUSTOMERS, Deena Varshavskaya, Founder and CEO, Wanelo

Check out Deena's presentation that goes with this slide deck here: http://www.youtube.com/watch?v=E2Ey3e3dqhE

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    "Closing the Gap Between Developers & Customers," Wanelo >> Deena Varshavskaya [COMMERCISM 2014] "Closing the Gap Between Developers & Customers," Wanelo >> Deena Varshavskaya [COMMERCISM 2014] Presentation Transcript

    • The First 1 Million Users. @siberianfruit
    • It all started in Siberia…
    • The search for meaning.
    • THE PROBLEM: Commerce is so ‘90s.
    • SHOPPING > ? NEWS! VIDEO " "! PHOTOS ! JOBS " "! IMAGES "! >! >! >! >! >!
    • Milestone 1:! the first users
    • 2010: Nobody Cares
    • Remove all the things!Remove all the things!
    • • 30,000 monthly uniques!!! • Close the agency. • Move to San Francisco! 2011: Big changes.
    • Milestone 2:! First funding
    • THE PLAGUE: single, female, non technical founder with no team.
    • 40 rejections later… rejection #28
    • 40 rejections later…
    • Milestone 3:! The team
    • The fateful intro…
    • The fateful intro…
    • First engineers. First t-shirts.
    • Ohai Sean.
    • I’m currently 17…
    • First office
    • Milestone 4:! The big relaunch
    • To rebuild or not to rebuild? The Pros: ! ! • Old platform is bloated and painful to maintain ! • Too easy to break ! • Team wants a clean slate ! • Best tools, technologies ! • Major productivity gains
    • To rebuild or not to rebuild? The Cons: !! • The odds are against us ! • Freezing development ! • New, unproven team ! • Full rebuild is non agile/iterative ! • Will take longer than you think ! • Too many moving pieces
 • May hurt what’s working
    • We go for it anyway.
    • Challenges2 months later…
    • Challenges
    • How we did it 1. The right people !! ! • Builders and get-shit-done-ers. ! • Pragmatic ! • Non religious about tech ! • Move fast ! • Team over rockstars
    • How we did it 2. Militant focus !! ! • Know what’s important ! • Is it possible to launch without this feature? ! • Saying no is fun
    • How we did it 3. Work smart ! ! • Agile tools: Pivotal Tracker, Trello, Campfire ! • Pair programming ! • Test driven development ! • Design in code ! • Let people do their jobs
    • How we did it 4. Be authentic ! • Find a meaningful problem you love ! • Question everything ! • Express yourself
    • Milestone 5:! Wanelo for iPhone
    • MVP.
    • The first 4 reviews. EVER.
    • November 2012:! 1 million users
    • 2006 The idea ! Sep 2010 First users on Wanelo.com ! Jan-Mar 2012 New funding, team ! June 2012 Wanelo 2.0 (the big relaunch!) ! Aug 2012 Wanelo for iPhone ! Nov 2012 1 million registered users Timeline
    • HAPPY ADVENTURING. @siberianfruit