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The First 1 Million Users.
@siberianfruit
The search for meaning.
THE PROBLEM:
Commerce is so ‘90s.
SHOPPING > ?
NEWS!
VIDEO " "!
PHOTOS !
JOBS " "!
IMAGES "!
>!
>!
>!
>!
>!
Milestone 1:!
the first users
2010: Nobody Cares
Remove all the things!Remove all the things!
• 30,000 monthly uniques!!! 

• Close the agency. 

• Move to San Francisco!
2011: Big changes.
Milestone 2:!
First funding
THE PLAGUE: single, female, non
technical founder with no team.
40 rejections later…
rejection #28
40 rejections later…
Milestone 3:!
The team
The fateful intro…
The fateful intro…
First engineers. First t-shirts.
Ohai Sean.
I’m currently 17…
First office
Milestone 4:!
The big relaunch
To rebuild or not to rebuild?
The Pros:
!
!
• Old platform is bloated and painful to maintain

!
• Too easy to break

!
• ...
To rebuild or not to rebuild?
The Cons:
!!
• The odds are against us

!
• Freezing development

!
• New, unproven team

!
...
We go for it anyway.
Challenges2 months later…
Challenges
How we did it
1. The right people
!!
!
• Builders and get-shit-done-ers.

!
• Pragmatic

!
• Non religious about tech

!
•...
How we did it
2. Militant focus
!!
!
• Know what’s important

!
• Is it possible to launch without this feature? 

!
• Say...
How we did it
3. Work smart
!
!
• Agile tools: Pivotal Tracker, Trello, Campfire

!
• Pair programming

!
• Test driven de...
How we did it
4. Be authentic
!
• Find a meaningful problem you love

!
• Question everything

!
• Express yourself
Milestone 5:!
Wanelo for iPhone
MVP.
The first 4 reviews. EVER.
November 2012:!
1 million users
2006 The idea
!
Sep 2010 First users on Wanelo.com
!
Jan-Mar 2012 New funding, team
!
June 2012 Wanelo 2.0 (the big relaun...
HAPPY ADVENTURING.
@siberianfruit
"Closing the Gap Between Developers & Customers," Wanelo >> Deena Varshavskaya [COMMERCISM 2014]
"Closing the Gap Between Developers & Customers," Wanelo >> Deena Varshavskaya [COMMERCISM 2014]
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"Closing the Gap Between Developers & Customers," Wanelo >> Deena Varshavskaya [COMMERCISM 2014]

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STRATEGIC ALLIANCES: CLOSING THE GAP BETWEEN DEVELOPERS & CUSTOMERS, Deena Varshavskaya, Founder and CEO, Wanelo

Check out Deena's presentation that goes with this slide deck here: http://www.youtube.com/watch?v=E2Ey3e3dqhE

Published in: Business, Technology
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Transcript of ""Closing the Gap Between Developers & Customers," Wanelo >> Deena Varshavskaya [COMMERCISM 2014]"

  1. 1. The First 1 Million Users. @siberianfruit
  2. 2. It all started in Siberia…
  3. 3. The search for meaning.
  4. 4. THE PROBLEM: Commerce is so ‘90s.
  5. 5. SHOPPING > ? NEWS! VIDEO " "! PHOTOS ! JOBS " "! IMAGES "! >! >! >! >! >!
  6. 6. Milestone 1:! the first users
  7. 7. 2010: Nobody Cares
  8. 8. Remove all the things!Remove all the things!
  9. 9. • 30,000 monthly uniques!!! • Close the agency. • Move to San Francisco! 2011: Big changes.
  10. 10. Milestone 2:! First funding
  11. 11. THE PLAGUE: single, female, non technical founder with no team.
  12. 12. 40 rejections later… rejection #28
  13. 13. 40 rejections later…
  14. 14. Milestone 3:! The team
  15. 15. The fateful intro…
  16. 16. The fateful intro…
  17. 17. First engineers. First t-shirts.
  18. 18. Ohai Sean.
  19. 19. I’m currently 17…
  20. 20. First office
  21. 21. Milestone 4:! The big relaunch
  22. 22. To rebuild or not to rebuild? The Pros: ! ! • Old platform is bloated and painful to maintain ! • Too easy to break ! • Team wants a clean slate ! • Best tools, technologies ! • Major productivity gains
  23. 23. To rebuild or not to rebuild? The Cons: !! • The odds are against us ! • Freezing development ! • New, unproven team ! • Full rebuild is non agile/iterative ! • Will take longer than you think ! • Too many moving pieces
 • May hurt what’s working
  24. 24. We go for it anyway.
  25. 25. Challenges2 months later…
  26. 26. Challenges
  27. 27. How we did it 1. The right people !! ! • Builders and get-shit-done-ers. ! • Pragmatic ! • Non religious about tech ! • Move fast ! • Team over rockstars
  28. 28. How we did it 2. Militant focus !! ! • Know what’s important ! • Is it possible to launch without this feature? ! • Saying no is fun
  29. 29. How we did it 3. Work smart ! ! • Agile tools: Pivotal Tracker, Trello, Campfire ! • Pair programming ! • Test driven development ! • Design in code ! • Let people do their jobs
  30. 30. How we did it 4. Be authentic ! • Find a meaningful problem you love ! • Question everything ! • Express yourself
  31. 31. Milestone 5:! Wanelo for iPhone
  32. 32. MVP.
  33. 33. The first 4 reviews. EVER.
  34. 34. November 2012:! 1 million users
  35. 35. 2006 The idea ! Sep 2010 First users on Wanelo.com ! Jan-Mar 2012 New funding, team ! June 2012 Wanelo 2.0 (the big relaunch!) ! Aug 2012 Wanelo for iPhone ! Nov 2012 1 million registered users Timeline
  36. 36. HAPPY ADVENTURING. @siberianfruit

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