"Closing the Gap Between Developers & Customers," Wanelo >> Deena Varshavskaya [COMMERCISM 2014]

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STRATEGIC ALLIANCES: CLOSING THE GAP BETWEEN DEVELOPERS & CUSTOMERS, Deena Varshavskaya, Founder and CEO, Wanelo

Check out Deena's presentation that goes with this slide deck here: http://www.youtube.com/watch?v=E2Ey3e3dqhE

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"Closing the Gap Between Developers & Customers," Wanelo >> Deena Varshavskaya [COMMERCISM 2014]

  1. The First 1 Million Users. @siberianfruit
  2. It all started in Siberia…
  3. The search for meaning.
  4. THE PROBLEM: Commerce is so ‘90s.
  5. SHOPPING > ? NEWS! VIDEO " "! PHOTOS ! JOBS " "! IMAGES "! >! >! >! >! >!
  6. Milestone 1:! the first users
  7. 2010: Nobody Cares
  8. Remove all the things!Remove all the things!
  9. • 30,000 monthly uniques!!! • Close the agency. • Move to San Francisco! 2011: Big changes.
  10. Milestone 2:! First funding
  11. THE PLAGUE: single, female, non technical founder with no team.
  12. 40 rejections later… rejection #28
  13. 40 rejections later…
  14. Milestone 3:! The team
  15. The fateful intro…
  16. The fateful intro…
  17. First engineers. First t-shirts.
  18. Ohai Sean.
  19. I’m currently 17…
  20. First office
  21. Milestone 4:! The big relaunch
  22. To rebuild or not to rebuild? The Pros: ! ! • Old platform is bloated and painful to maintain ! • Too easy to break ! • Team wants a clean slate ! • Best tools, technologies ! • Major productivity gains
  23. To rebuild or not to rebuild? The Cons: !! • The odds are against us ! • Freezing development ! • New, unproven team ! • Full rebuild is non agile/iterative ! • Will take longer than you think ! • Too many moving pieces
 • May hurt what’s working
  24. We go for it anyway.
  25. Challenges2 months later…
  26. Challenges
  27. How we did it 1. The right people !! ! • Builders and get-shit-done-ers. ! • Pragmatic ! • Non religious about tech ! • Move fast ! • Team over rockstars
  28. How we did it 2. Militant focus !! ! • Know what’s important ! • Is it possible to launch without this feature? ! • Saying no is fun
  29. How we did it 3. Work smart ! ! • Agile tools: Pivotal Tracker, Trello, Campfire ! • Pair programming ! • Test driven development ! • Design in code ! • Let people do their jobs
  30. How we did it 4. Be authentic ! • Find a meaningful problem you love ! • Question everything ! • Express yourself
  31. Milestone 5:! Wanelo for iPhone
  32. MVP.
  33. The first 4 reviews. EVER.
  34. November 2012:! 1 million users
  35. 2006 The idea ! Sep 2010 First users on Wanelo.com ! Jan-Mar 2012 New funding, team ! June 2012 Wanelo 2.0 (the big relaunch!) ! Aug 2012 Wanelo for iPhone ! Nov 2012 1 million registered users Timeline
  36. HAPPY ADVENTURING. @siberianfruit

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