Dharmesh Shah, HupSpot, SXSW Lean Startup 2013

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Dharmesh Shah, CTO & Founder at HupSpot, SXSW Lean Startup, March 9th, 2013

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  • OutlineWhy worry about culture?Default to OpenWhen you’re getting started, the co-founders think with one brain. They tell each other everything.Then, as the early employees come on board…you decide not to “distract” them. Engineers don’t care about financials, right? Designers don’t delve into life-time-value data, right?Transparency trumps paranoiaShare all the facts. Hard for people to make smart decisions without facts.Face the facts. No rose colored glasses.Understand debt: Technology, Process and People. Interest rate on people debt is the highest.The 5 Whys: Not Just About System Outages At 3amCulture: It’s About Freedom – Not Free Beer.Pick Your One True Metric™Make metrics actionable. Actionable metrics don’t mean crap if nobody acts.
  • OutlineWhy worry about culture?Default to OpenWhen you’re getting started, the co-founders think with one brain. They tell each other everything.Then, as the early employees come on board…you decide not to “distract” them. Engineers don’t care about financials, right? Designers don’t delve into life-time-value data, right?Transparency trumps paranoiaShare all the facts. Hard for people to make smart decisions without facts.Face the facts. No rose colored glasses.Understand debt: Technology, Process and People. Interest rate on people debt is the highest.The 5 Whys: Not Just About System Outages At 3amCulture: It’s About Freedom – Not Free Beer.Pick Your One True Metric™Make metrics actionable. Actionable metrics don’t mean crap if nobody acts.
  • BETH: Set the tone by making this a text-over image slide. This will set up the next slide (he grey-on-white) better, and establish the rhythm of point, point, TWEETABLE (which your humble editors go on about at some length in later sections).
  • http://www.istockphoto.com/stock-photo-17124788-stars-in-outer-space.php?st=ce5e2b8
  • http://www.huffingtonpost.com/2010/02/17/sex-stats-70-of-men-and-3_n_465779.htmlhttp://www.istockphoto.com/stock-photo-20082863-grass-looking-wistfully-up.php?st=78276ce
  • OutlineWhy worry about culture?Default to OpenWhen you’re getting started, the co-founders think with one brain. They tell each other everything.Then, as the early employees come on board…you decide not to “distract” them. Engineers don’t care about financials, right? Designers don’t delve into life-time-value data, right?Transparency trumps paranoiaShare all the facts. Hard for people to make smart decisions without facts.Face the facts. No rose colored glasses.Understand debt: Technology, Process and People. Interest rate on people debt is the highest.The 5 Whys: Not Just About System Outages At 3amCulture: It’s About Freedom – Not Free Beer.Pick Your One True Metric™Make metrics actionable. Actionable metrics don’t mean crap if nobody acts.
  • OutlineWhy worry about culture?Default to OpenWhen you’re getting started, the co-founders think with one brain. They tell each other everything.Then, as the early employees come on board…you decide not to “distract” them. Engineers don’t care about financials, right? Designers don’t delve into life-time-value data, right?Transparency trumps paranoiaShare all the facts. Hard for people to make smart decisions without facts.Face the facts. No rose colored glasses.Understand debt: Technology, Process and People. Interest rate on people debt is the highest.The 5 Whys: Not Just About System Outages At 3amCulture: It’s About Freedom – Not Free Beer.Pick Your One True Metric™Make metrics actionable. Actionable metrics don’t mean crap if nobody acts.
  • OutlineWhy worry about culture?Default to OpenWhen you’re getting started, the co-founders think with one brain. They tell each other everything.Then, as the early employees come on board…you decide not to “distract” them. Engineers don’t care about financials, right? Designers don’t delve into life-time-value data, right?Transparency trumps paranoiaShare all the facts. Hard for people to make smart decisions without facts.Face the facts. No rose colored glasses.Understand debt: Technology, Process and People. Interest rate on people debt is the highest.The 5 Whys: Not Just About System Outages At 3amCulture: It’s About Freedom – Not Free Beer.Pick Your One True Metric™Make metrics actionable. Actionable metrics don’t mean crap if nobody acts.
  • OutlineWhy worry about culture?Default to OpenWhen you’re getting started, the co-founders think with one brain. They tell each other everything.Then, as the early employees come on board…you decide not to “distract” them. Engineers don’t care about financials, right? Designers don’t delve into life-time-value data, right?Transparency trumps paranoiaShare all the facts. Hard for people to make smart decisions without facts.Face the facts. No rose colored glasses.Understand debt: Technology, Process and People. Interest rate on people debt is the highest.The 5 Whys: Not Just About System Outages At 3amCulture: It’s About Freedom – Not Free Beer.Pick Your One True Metric™Make metrics actionable. Actionable metrics don’t mean crap if nobody acts.
  • OutlineWhy worry about culture?Default to OpenWhen you’re getting started, the co-founders think with one brain. They tell each other everything.Then, as the early employees come on board…you decide not to “distract” them. Engineers don’t care about financials, right? Designers don’t delve into life-time-value data, right?Transparency trumps paranoiaShare all the facts. Hard for people to make smart decisions without facts.Face the facts. No rose colored glasses.Understand debt: Technology, Process and People. Interest rate on people debt is the highest.The 5 Whys: Not Just About System Outages At 3amCulture: It’s About Freedom – Not Free Beer.Pick Your One True Metric™Make metrics actionable. Actionable metrics don’t mean crap if nobody acts.
  • BETH: YAY. More like these. Although technically this is a tweetable.
  • Dharmesh Shah, HupSpot, SXSW Lean Startup 2013

    1. 1. Creating AKick-A#!Culture Dharmesh Shah, Founder/CT O v2
    2. 2. Hi, I’m@dharmesh
    3. 3. All-in-one marketing software
    4. 4. ‹#›
    5. 5. ‹#›
    6. 6. culture:Set of sharedbeliefs, values andpractices.
    7. 7. Now, anobservation…
    8. 8. Most startupsdon’t think muchabout culture.
    9. 9. WE’RE PUTTINGA DENTIN THE UNIVERSE.THAT’S OUR F#!@ING CULTURE!
    10. 10. Culture?.Relax. I gotthis… We have beer and ping-pong
    11. 11. Create a culture?Sounds fishy.Culture shouldjust happen.
    12. 12. WHY SHOULDYOU SPENDCALORIES ONCULTURE?
    13. 13. You may not be ableto craft culture.But, you can kill itthrough neglect.
    14. 14. conventionoverconfiguration
    15. 15. Get the rightpeople toself-select.
    16. 16. product is to marketing asculture is to recruiting
    17. 17. The interest rate onculture debt is usuallyhigher thantechnology debt.
    18. 18. Cultural debt is rarely“forgiven”You’re going to haveto pay it.
    19. 19. Questions for your culture deck:1.What are we doing?2.Why are we doing it?3.What do we believe?4.Who do we want joining us?5.How do we get them?6.What does success look like?
    20. 20. Don’t create theculture you think youshould have.Create the one youwant to have.
    21. 21. Whether you planit or not, you will have a culture.And, it determines your destiny.
    22. 22. Why notcreate aculture youlove?
    23. 23. tweet me: @dharmeshCultureCode.com
    24. 24. If you have time toread only one 100+slide presentationon culture…
    25. 25. Read the Netflix culture deck. It’s awesome.netflix.culturedeck.com
    26. 26. If you have the time to read two. Read it twice!netflix.culturedeck.com
    27. 27. If you like your culture decksprettier but less insightful…Check out:CultureDeck.com

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