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Dave Weiss
 

Dave Weiss

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Dave Weiss Dave Weiss Presentation Transcript

  • © BabyCenter, LLC. Confidential. All rights reserved.© BabyCenter, LLC. Confidential. All rights reserved.Finding the right modelDave WeissCTO & SVP Product ManagementBabyCenter, LLCMay 10, 2013
  • © BabyCenter, LLC. Confidential. All rights reserved.THE BABYCENTER VISIONBe the leadingworldwideplace moms come fortrusted adviceand friendship
  • Every month, BabyCenter reaches 34MMnew and expectant Moms across the globeSource: BabyCenter internal data Q1 2013We reach 7 out of 10 onlinenew & expectant moms in key markets.Of all moms online globally,we reach one in five.© BabyCenter LLC. Confidential. All rights reserved. #21CMom
  • © BabyCenter LLC. Confidential. All rights reserved. #21CMom#1 US pregnancy and parentingdestination4Source: comScore US MultiPlatform, January 2013. 2012 Peoples Voice Webby awards for both best parenting site andcommunity. Boston Consulting Group, independent study of parenting websites, March 2012. CDC preliminary 2011 birthstatistics, released October 2012. .Leadership• 15MM users in theUS alone• 7 of out of 10 babiesborn in the US lastyear are BabyCenterbabiesTrusted• Nearly 2x moretrusted than anyother pregnancy andparenting site• Used 2x more oftenthan health careprofessionals forpregnancy &parenting informationInfluential• More than 3 out of 4moms share theinformation they findon BabyCenter withother moms• 10 Webby Awards,5 People’s ChoiceLoved• Customer Engagement3-4x closest UScompetitor measured inpageviews per visit• Frequent guest at theWhite House, TodayShow, InternationalMedical conferences
  • © BabyCenter, LLC. Confidential. All rights reserved.MediaLeading platformfor marketers toconnect with thelargest audienceof global momsCommerceOnline storeofferingcomprehensiveaccess toresearch andproducts onlinePrintPrint propertiesincluding booksand magazinetaking a stage-based approach tothe best content formomsBabyCenter HistoryPremium ContentSubscriptionmodel for accessto the highestvalue content -BabyCenter PlusEmail Content Video Social Community MobileJan 25 2013
  • © BabyCenter, LLC. Confidential. All rights reserved.1. The consumer comes first
  • © BabyCenter, LLC. Confidential. All rights reserved.2. Be willing to reinvent yourselfBabyCenter Online store  Assisted commerce through Products and Gear7DVDs  Streaming Content  Original programming
  • © BabyCenter, LLC. Confidential. All rights reserved.3. Question the latest trend and make sure youreally believe in it• Deals, deals, deals
  • © BabyCenter, LLC. Confidential. All rights reserved.4. Experiment… but do it quicklyMake MTTBID your new metric – Mean Time to Bad IdeaDetection (Andrew Morrison, Etsy)BabyCenter iPad Classes
  • © BabyCenter, LLC. Confidential. All rights reserved.5. Stay focusedIf you open your arms too wide, you can’t hold anythingInternationalizationSocial media presencePartnershipsPrintPremium ServicesCommerceMedia models
  • © BabyCenter LLC. Confidential. All rights reserved. #21CMomFinding the right monetization modelThe consumer comes first123The only constant is change – Be willing toreinvent yourselfQuestion the latest trend and make sure youbelieve in itExperiment… but do it quicklyStay focused45
  • © 2013 BabyCenter LLC. Confidential. All rights reserved.