Lean Marketing David vs. Goliath:  How the Lean Startup Can Out-Market Some of the World’s Largest Companies http://www.fl...
Who am I? <ul><li>Canadian, Co-Founder @ Flowtown, Lover of Metrics </li></ul>Credit: grantmac
Learn Faster Credit: jseita
Gratification Focused on the core Credit: darwinbell
Measure <ul><li>“ What gets measured, gets managed” ~ Peter Drucker </li></ul>Credit: heavyweightgeek
Metrics Dashboard Metrics Culture  Credit: myoldpostcards
Scaling Credit: jseita
twitter: @danmartell [email_address] Thanks!
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Dan Martell, CEO, Flowtown - Presentation at Lean Startup, Lean Investor event

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Dan Martell, CEO, Flowtown - Presentation at Lean Startup, Lean Investor event produced by 500 Startups & Nokia / Nokia Growth Partners

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  • - 2 Enrolling Questions - Tonight Teach 3 Distinct Phases: Idea, Before P/M Fit, After Product Market Fit. - Take Cell Phone Out - Tweet
  • ETR WWIFM - 3 Steps to Increasing Your Probabilities of Success. STORY - 3 Company, Engineer Turned Marketer
  • Use Twitter to Interview Customers
  • Simple value proposition
  • Habits &amp; Trackibility PRINT (Call Conversion) Billboards (Mobile Txt Ads / Opt-in) Signs (Traffic Counters)
  • Tagged in the Channel Reduce Waste Funnel / Cohorts
  • After You Get to P/M Fit Scale - Test New Channels (Mobile, SEO, Social, Viral Invite Flows)
  • Dan Martell, CEO, Flowtown - Presentation at Lean Startup, Lean Investor event

    1. 1. Lean Marketing David vs. Goliath: How the Lean Startup Can Out-Market Some of the World’s Largest Companies http://www.flickr.com/photos/miriam
    2. 2. Who am I? <ul><li>Canadian, Co-Founder @ Flowtown, Lover of Metrics </li></ul>Credit: grantmac
    3. 3. Learn Faster Credit: jseita
    4. 4. Gratification Focused on the core Credit: darwinbell
    5. 5. Measure <ul><li>“ What gets measured, gets managed” ~ Peter Drucker </li></ul>Credit: heavyweightgeek
    6. 6. Metrics Dashboard Metrics Culture Credit: myoldpostcards
    7. 7. Scaling Credit: jseita
    8. 8. twitter: @danmartell [email_address] Thanks!

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