Customer Acquisition on Facebook

  • 1,373 views
Uploaded on

customer acquisition talk by Ankur Pansari, Facebook from Smash Summit conf (NYC Sept 2011)

customer acquisition talk by Ankur Pansari, Facebook from Smash Summit conf (NYC Sept 2011)

More in: Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
1,373
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
21
Comments
0
Likes
3

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • Over 70% of those users are outside the U.S.
  • So on Facebook, obviously there ’ s a lot of social data to read. But there ’ s also a lot of places to interact. We have: - A composer at the top which lets you share anything from one place, right on the homepage - You can also give feedback on individual posts - You can answer questions - You can write on walls - You can chat with friends - You can see notifications of conversations that might need your input
  • On Spotify, you can make comments and share songs to all your friends and ones individually.
  • Facebook Confidential

Transcript

  • 1. SMASH Summit Ankur Pansari Partner Engineer, NYC facebook.com/ankur [email_address]
  • 2. Agenda Welcome Social Design Tangibles F8 2011 Q & A
  • 3. Quick Stats
  • 4. 800+ million users
  • 5. 70% outside U.S.
  • 6. 250+ Million users use apps on Facebook every month
  • 7. Social Design
  • 8. Identity Community Conversation
  • 9. Identity Conversation Community
  • 10. Principles of a Great Social Experience
    • Utilize Personal Info + Connections
    • Show Social Context Spread Throughout
    • Make it Easy to Share and Give Feedback
  • 11. Use Personal Information and Connections
  • 12. Social Context
  • 13. Make it easy to Share and Give Feedback
  • 14. Conversations & Context
  • 15. Social Context & Easy to Share
  • 16. More Contributions ›› More Activity More Activity ›› More Contributions
  • 17. The Tools
  • 18. Increase traffic with Like button
    • Publishes a story to their friends ’ News Feed
    • Adds it to user’s profile
    • Adds that item to Facebook search
    • Allows you to publish to users who have liked the object (just like a Facebook Page)
  • 19. Post-event sharing increases conversion
    • Encourage users to share compelling stories about specific actions they take on your site
    • Highly effective at driving conversions!
    Post-purchase sharing can increase conversion by 2-3x
  • 20. Send Button
    • Provides the ability to share a link via private message
    • Ability to send to friends, groups, and email addresses
  • 21. Comments Plugin v2
    • Inspire conversation around a brand, category, or product
    • Use a call to action “What do you think of <object name>?”
  • 22. Identity & Personalization Registration Login Allow users to easily sign up/login to your website using their Facebook account
    • Login button shows pictures of the users ’ friends on your site
    • Allows users to easily sign up for your website with their Facebook account
    Login Ankur Pansari, Jackie Chang and 54 friends have connected to Your Site
  • 23. Optimized Landing Page with user benefit messaging http://www.smashbox.com/socialshop
  • 24. Personalized Experience upon Login
    • Show User’s Profile Picture
    • Show Friend’s Profile picture
    • Call to action (“Like to get updates”)
    • Comments Plugin
  • 25. Pages Connect Create meaningful, long-lasting connections with both existing and new customers. Engage Create an ongoing dialogue with your customers. Test & Iterate Use your Page as means to experiment with social design.
  • 26. F8 2011: What you need to know
    • Timeline
    • Custom Open Graph
  • 27. Timeline
  • 28. Custom Open Graph
  • 29. Q&A
  • 30. Ankur Pansari [email_address] http://developers.facebook.com