Cindy Alvarez, unSEXY Presentation

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Cindy Alvarez, Yammer @unSEXY August 9, 2012

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  • You’ve probably seen this slide beforeI’m going to talk about some of the specific ways in which – as a product person, feeling comfortable about your product is a really, really bad sign
  • You’ve probably seen this slide beforeI’m going to talk about some of the specific ways in which – as a product person, feeling comfortable about your product is a really, really bad sign
  • You’ve probably seen this slide beforeI’m going to talk about some of the specific ways in which – as a product person, feeling comfortable about your product is a really, really bad sign
  • Cindy Alvarez, unSEXY Presentation

    1. Designing for PeopleCindy Alvarez Director of UX, Yammer
    2. “If only this softwarehad more features.” - no one, ever
    3. Most enterprise softwareis designed for
    4. Yammeris designed for
    5. What if you had to win over people one at a time?
    6. Before you doanything, you’d ask “why?”
    7. (all of these usershave the same problem.)
    8. Think of flexibility as a tax that you’re charging people.
    9. No one is happy withemailsettings on the first try.(or often, ever.)
    10. Accept that you’re competing with amillion other things.
    11. Imagine a worldwithout corporate training.
    12. a-ha!
    13. It’s not aboutusability testing.
    14. SurveyMonkey CustomerQualaroo Development Usaura
    15. Embrace the“touchy-feely”.
    16. http://pinterest.com/Yammer/yammer-customer-love/
    17. See your assumptions proven wrong(and course-correct).
    18. “ it won’t do much to encourage welcoming behaviors… …people cant control it, so they might be New frustrated by that … I see many downsides and Im not clear on the value prop in the first place. ” - Customer and Power User• new user retention up• new user posting rates up
    19. QUESTIONS? LEAVE HERE TODAY AND ASK “WHY?” @cindyalvarez & @yammerUX

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