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Caroline Hu Flexer
 

Caroline Hu Flexer

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    Caroline Hu Flexer Caroline Hu Flexer Presentation Transcript

    • Thursday, May 9, 13
    • duck duck moose• Leading independent creator of educational apps for children• 16 award-winning titles: 30 iOS apps, 2 Android apps• 3 million paid downloads• Founded in 2008• Based in San Mateo, CA• 20 full-time employees, 5 contractors• Raised Series A from Sequoia Capital, Lightspeed Venture Partners, Stanford UniversityThursday, May 9, 13
    • co-foundersThursday, May 9, 13
    • duck duck mooseWheels on Bus Old MacDonald Itsy Bitsy Spider Baa Baa BlackSheepPeek-a-Zooonenursery rhymesearly learning /curriculumthreeFish School Park Math Word Wagon Musical Me! Puzzle PoptwoDraw & Tell TrucksPrincess Fairy Talecreative playSuperhero Comic More TrucksDuck DuckMoose ReadingThursday, May 9, 13
    • designprocessThursday, May 9, 13
    • observe1childrenparentsdesignprocessThursday, May 9, 13
    • observe1 identify2childrenparentsplaypatternsdesignprocessThursday, May 9, 13
    • observe1 identify2 brainstorm3childrenparentsplaypatternsdesignprocessThursday, May 9, 13
    • observe1 identify2 brainstorm3 create4childrenparentsprototypesillustrationsplaypatternsdesignprocessThursday, May 9, 13
    • observe1 identify2 brainstorm3 create4 build5childrenparentsprototypesillustrationsengineeringinteractionssounds, musicplaypatternsdesignprocessThursday, May 9, 13
    • observe1 identify2 brainstorm3 create4 build5learn6childrenparentsprototypesillustrationsengineeringinteractionssounds, musicplaypatternstest and observechildren & parentsdesignprocessThursday, May 9, 13
    • observe1 identify2 brainstorm3 create4 build5learn6refine7childrenparentsprototypesillustrationsengineeringinteractionssounds, musicplaypatternstest and observechildren & parentsdesignprocessThursday, May 9, 13
    • designprinciples1. “Play is a child’s work”2. Looking at the world through a child’s eyes3. Design for children and parents4. Deep interactive experiences5. “All by myself!”Thursday, May 9, 13
    • “Play is a child’s work”ONEdesignprinciplesThursday, May 9, 13
    • “Play is a child’s work”ONEdesignprinciplesThursday, May 9, 13
    • Thursday, May 9, 13
    • Princess Fairytale MakerThursday, May 9, 13
    • Look at the world through a child’s eyesTWOdesignprinciplesThursday, May 9, 13
    • Look at the world through a child’s eyesTWOdesignprinciplesThursday, May 9, 13
    • Look at the world through a child’s eyesTWOdesignprinciplesThursday, May 9, 13
    • Look at the world through a child’s eyesTWOdesignprinciplesThursday, May 9, 13
    • Thursday, May 9, 13
    • Design for children and their parentsTHREEdesignprinciplesThursday, May 9, 13
    • Design for children and their parentsTHREEdesignprinciplesThursday, May 9, 13
    • Design for children and their parentsTHREEdesignprinciplesThursday, May 9, 13
    • Deep interactive experiencesFOURdesignprinciplesThursday, May 9, 13
    • Deep interactive experiencesFOURdesignprinciplesThursday, May 9, 13
    • Deep interactive experiencesFOURdesignprinciplesThursday, May 9, 13
    • Deep interactive experiencesFOURdesignprinciplesThursday, May 9, 13
    • “All by myself!”FIVEdesignprinciplesThursday, May 9, 13
    • “All by myself!”FIVEdesignprinciplesThursday, May 9, 13
    • Draw and TellThursday, May 9, 13
    • Thursday, May 9, 13
    • Thursday, May 9, 13
    • Thursday, May 9, 13
    • Thursday, May 9, 13
    • Thursday, May 9, 13
    • highlightsbrand & platform• Well-recognized, unique brand trusted by parents, kids and distributors• Platform of top-selling kids apps• All titles have reached the #1-5 Top Paid Education App, Kids Game ranking• Effective cross-promotion across the DDM portfolioIP• Recognizable, distinctive characters• Deeply interactive, immersive experiences for kids that entertain and educate• Curriculum developed with Stanford educator and based on Common Core Standards• Original music is a core component of the brandThursday, May 9, 13
    • cross promotionThursday, May 9, 13
    • word of mouth / communityThursday, May 9, 13
    • recognition from AppleThursday, May 9, 13
    • Duck Duck Moose: Quality Apps for Kids — From an early childhood perspective theyget it right from start to finish. They have what I’d call the ‘Sesame StreetSensibility’...a real respect and understanding of what will work for young children."“– WiredpressThe hands-down favorites came from the app maker Duck Duck Moose.”-The New York Times“Thursday, May 9, 13
    • MSNBC profiles Duck Duck Moose in its ‘Future of Technology’series:Kids’Tech - Creative Learning in the iPad Age”“pressThursday, May 9, 13
    • Thursday, May 9, 13
    • Thursday, May 9, 13