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Ben Chestnut, unSEXY Presentation

by 500 Startups on Aug 08, 2012

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Ben Chestnut, MailChimp @unSEXY August 9, 2012

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I’ve got 17 minutes to weird you guys out...\n
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wth? No. But then I remembered...unsexy industry. boring industry. \n
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we’ve been all over the globe\n
now, i can pay two women to sit next to me. how’d we come so far?\n
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so i changed my mind. i’ll come to this unsexy conf and talk about my zen philosophy\n
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i guess she was trying to tell me it’d be a little more sexy?\n
just stop. you’ll never get ahead when you’re copying.\n
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Find your special weirdness. Doesn’t have to be koo-koo cocoapuffs crazy like me, but something weird. \n
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10k shirts, 2k hats, 1k plushies - 18 minutes. \nEnterprise can’t do shirts. SmallBiz can’t do shirts. \n
Open API (not for small biz, and closed for enterprise)\n
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We couldn’t have done freemium before understanding who our audience was.\n
We couldn’t have done freemium before understanding who our audience was.\n
We couldn’t have done freemium before understanding who our audience was.\n
We couldn’t have done freemium before understanding who our audience was.\n
We couldn’t have done freemium before understanding who our audience was.\n
We couldn’t have done freemium before understanding who our audience was.\n
If we didn’t have a strong sense of identity, all those freemium users would’ve killed us.\n
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If your creative director \n
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“interrupt meetings.”\n
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Ben Chestnut, unSEXY Presentation Presentation Transcript

Bac-o-bits• ~2MM users• 4k-5k per day• +3B mssgs per month• 2k queries per second• PROFITABLE.
{UNSEXY}
DESIGN.
technically,FREEMIUM
butDESIGN really really helped.
KILLING THE COMPETITIONWITH DESIGN-DRIVEN PRODUCTS
(SEXY)
rule #1
rule #1 STOP OBSESSINGABOUT THE COMPETITION.
Small Businesses Fortune 500 Non-proﬁts Agencies
Small Businesses Fortune 500 Non-proﬁts Agencies
Small Businesses Fortune 500 Non-proﬁts Agencies
Small Businesses Fortune 500 Non-proﬁts Agencies
Small Businesses Fortune 500 Non-proﬁts Agencies
“tech-savvy weirdos”
rule #2
rule #2FIGHT REALLY,REALLY WEIRD
/rtfm/
300000022500001500000750000 0 2004-10 2005-05 2005-10 2006-03 2006-08 2007-01 2007-06 2007-11 2008-04 2008-09 2009-02 2009-07 2009-12 2010-05 2010-10 2011-03 2011-08 2012-01 2012-06
300000022500001500000 @100k users Launched Freemium (8yrs)750000 0 2004-10 2005-05 2005-10 2006-03 2006-08 2007-01 2007-06 2007-11 2008-04 2008-09 2009-02 2009-07 2009-12 2010-05 2010-10 2011-03 2011-08 2012-01 2012-06
3000000 one meellion users (2yrs)22500001500000 @100k users Launched Freemium (8yrs)750000 0 2004-10 2005-05 2005-10 2006-03 2006-08 2007-01 2007-06 2007-11 2008-04 2008-09 2009-02 2009-07 2009-12 2010-05 2010-10 2011-03 2011-08 2012-01 2012-06
two gorillians3000000 (10 mo) one meellion users (2yrs)22500001500000 @100k users Launched Freemium (8yrs)750000 0 2004-10 2005-05 2005-10 2006-03 2006-08 2007-01 2007-06 2007-11 2008-04 2008-09 2009-02 2009-07 2009-12 2010-05 2010-10 2011-03 2011-08 2012-01 2012-06
“Creativity is justconnecting things.”
“Creativity is justconnecting things.”
rule #3
rule #3ALWAYS. BE. CREATING. (things)
NO PROJECTSHOULD TAKELONGER THAN 2 WEEKS.
@benchestnut

Ben Chestnut, unSEXY Presentation

by 500 Startups on Aug 08, 2012

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Ben Chestnut, unSEXY Presentation Presentation Transcript