appstoresC U S TO M E RACQUISITIONVIA PARTNERS   Ryan Merket, Cofounder & CEO     @merket & fb.com/merket      SMASH Summi...
ABOUT MEFacebook, Ping.fm, CBS Interactive
I was a weird kid...
I was a weird kid...
appstoresDEFINE YOUR CUSTOMERSource: refractedmoments/Flickr
appstores
IDENTIFY POTENTIALPARTNERS
appstores•Top 100 List•Biz Dev Dream•Prioritize
appstoresGET IN THE DOOR•Network•LinkedIn•Investors•Advisors•Social StalkThere’s Always a Way
Clearly Present the Opportunity            • Mock ups            • Benefits for both parties            • Loosely define t...
“Coffee is for Closers”
CASE STUDIES               &
CASE STUDIES• Customers -FB Page Admins -Always on FB -Early adopters -Social Media• Best Channel -Bottom of existing tabs
appstoresNo way for Pagesto host a live stream :(
appstores
appstores
appstores
appstoresCASE STUDIES
CASE STUDIES• Customers -Mobile developers -Marketing their apps• Best channel: -API / Platforms  -Trust  -Loyalty
appstores
appstoresGOT SOME EXAMPLES, BRO?
appstores
appstores
appstores
appstores
appstores
appstores
appstores
appstores
appstores    tl;dr•   Define customer•   Find possible partnerships•   Use your network to get in the door•   Present oppo...
appstoresQUESTIONS?
THANK YOU!   Ryan Merket, Cofounder & CEO     @merket & fb.com/merket      SMASH Summit NYC 2011
AppStores, SMASH summit Presentation
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AppStores, SMASH summit Presentation

  1. 1. appstoresC U S TO M E RACQUISITIONVIA PARTNERS Ryan Merket, Cofounder & CEO @merket & fb.com/merket SMASH Summit NYC 2011
  2. 2. ABOUT MEFacebook, Ping.fm, CBS Interactive
  3. 3. I was a weird kid...
  4. 4. I was a weird kid...
  5. 5. appstoresDEFINE YOUR CUSTOMERSource: refractedmoments/Flickr
  6. 6. appstores
  7. 7. IDENTIFY POTENTIALPARTNERS
  8. 8. appstores•Top 100 List•Biz Dev Dream•Prioritize
  9. 9. appstoresGET IN THE DOOR•Network•LinkedIn•Investors•Advisors•Social StalkThere’s Always a Way
  10. 10. Clearly Present the Opportunity • Mock ups • Benefits for both parties • Loosely define terms • Timelines • Action items
  11. 11. “Coffee is for Closers”
  12. 12. CASE STUDIES &
  13. 13. CASE STUDIES• Customers -FB Page Admins -Always on FB -Early adopters -Social Media• Best Channel -Bottom of existing tabs
  14. 14. appstoresNo way for Pagesto host a live stream :(
  15. 15. appstores
  16. 16. appstores
  17. 17. appstores
  18. 18. appstoresCASE STUDIES
  19. 19. CASE STUDIES• Customers -Mobile developers -Marketing their apps• Best channel: -API / Platforms -Trust -Loyalty
  20. 20. appstores
  21. 21. appstoresGOT SOME EXAMPLES, BRO?
  22. 22. appstores
  23. 23. appstores
  24. 24. appstores
  25. 25. appstores
  26. 26. appstores
  27. 27. appstores
  28. 28. appstores
  29. 29. appstores
  30. 30. appstores tl;dr• Define customer• Find possible partnerships• Use your network to get in the door• Present opportunities & benefits• CLOSE THE DEAL• ?• Profit
  31. 31. appstoresQUESTIONS?
  32. 32. THANK YOU! Ryan Merket, Cofounder & CEO @merket & fb.com/merket SMASH Summit NYC 2011

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