AppGrooves

3 AppGroovesA/B Testing Platform for App Developers @AppGrooves http://appgrooves.com http://angel.co/appgrooves

Analysis to build a better app-discovery appVisualization of co-purchase network of 400K+ apps in App Store

App discovery for Consumers “Hot or Not” for Apps

Traction 80,000 downloads in 6 days 10+ votes in a single session # downloadsAug 1 Aug 10

How to increase organic downloads?

Pay-per-install is banned! Paid Installs Pay-per-installBanned by Apple

Maximizing Organic Discovery 3 AppGrooves Paid Installs Organic Installs Pay-per-install Pay-per-feedbackBanned by Apple Safe!

What increases organic downloads? Icon Price Name &Description http://brooksreview.net/2011/07/ios-purchasing/

(1) A/B testing for icons Icons do matter •No platform for icon A/B testing

(2) Choosing better Name / Description SEO (in AppStore) matters •No way to get keywords •No platform to optimize the keywords for SEO

Discoverability Optimization Platform Questions 50 ¢ App App App App Developer AppGrooves

Discoverability Optimization Platform Questions Survey 50 ¢ App App App App Developer AppGrooves 80,000 Users

Discoverability Optimization Platform Questions 37.5 ¢ Survey 50 ¢ 12.5 ¢ App App App App Developer AppGrooves 80,000 Users Feedback Feedback

Developers release new apps very frequently 23,000 new apps / mo. 44,000 updates / mo.

Funding $800K for Seed Round $510K Committed $290K 3 AppGrooves A/B Testing Platform for App Developersready2invest@appgrooves.com @AppGroovesangel.co/appgrooves appgrooves.com

3 AppGrooves Appendix

In future: Publisher Network Questions 12.5 ¢ 50 ¢ App 1 App App App 1 App Developer Feedback Survey SDK 12.5 ¢ App 22 App App 22 App Publisher Feedback Users 25 ¢

Best App Detection Technology #apps detected in my iPhone: App #apps detected AppGrooves 102 appsﬁre 93 bump 66 frenzapp 43

Retention3x retention 10+ votes per sessionof average utility app (1 week)

Retention / Revenue 6.6 apps installed through AppGrooves per user per month average 10.2 apps/mo. in total

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AppGrooves

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