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AppGrooves

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AppGrooves is an A/B Testing Platform for App Developers. We help app developers to increase their organic downloads.

AppGrooves is an A/B Testing Platform for App Developers. We help app developers to increase their organic downloads.

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Transcript

  • 1. 3 AppGroovesA/B Testing Platform for App Developers @AppGrooves http://appgrooves.com http://angel.co/appgrooves
  • 2. Analysis to build a better app-discovery appVisualization of co-purchase network of 400K+ apps in App Store
  • 3. App discovery for Consumers “Hot or Not” for Apps
  • 4. Traction 80,000 downloads in 6 days 10+ votes in a single session # downloadsAug 1 Aug 10
  • 5. How to increase organic downloads?
  • 6. Pay-per-install is banned! Paid Installs Pay-per-installBanned by Apple
  • 7. Maximizing Organic Discovery 3 AppGrooves Paid Installs Organic Installs Pay-per-install Pay-per-feedbackBanned by Apple Safe!
  • 8. What increases organic downloads? Icon Price Name &Description http://brooksreview.net/2011/07/ios-purchasing/
  • 9. (1) A/B testing for icons Icons do matter •No platform for icon A/B testing
  • 10. (2) Choosing better Name / Description SEO (in AppStore) matters •No way to get keywords •No platform to optimize the keywords for SEO
  • 11. Discoverability Optimization Platform Questions 50 ¢ App App App App Developer AppGrooves
  • 12. Discoverability Optimization Platform Questions Survey 50 ¢ App App App App Developer AppGrooves 80,000 Users
  • 13. Discoverability Optimization Platform Questions 37.5 ¢ Survey 50 ¢ 12.5 ¢ App App App App Developer AppGrooves 80,000 Users Feedback Feedback
  • 14. Developers release new apps very frequently 23,000 new apps / mo. 44,000 updates / mo.
  • 15. Funding $800K for Seed Round $510K Committed $290K 3 AppGrooves A/B Testing Platform for App Developersready2invest@appgrooves.com @AppGroovesangel.co/appgrooves appgrooves.com
  • 16. 3 AppGrooves Appendix
  • 17. In future: Publisher Network Questions 12.5 ¢ 50 ¢ App 1 App App App 1 App Developer Feedback Survey SDK 12.5 ¢ App 22 App App 22 App Publisher Feedback Users 25 ¢
  • 18. Best App Detection Technology #apps detected in my iPhone: App #apps detected AppGrooves 102 appsfire 93 bump 66 frenzapp 43
  • 19. Retention3x retention 10+ votes per sessionof average utility app (1 week)
  • 20. Retention / Revenue 6.6 apps installed through AppGrooves per user per month average 10.2 apps/mo. in total