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AppGrooves
 

AppGrooves

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AppGrooves is an A/B Testing Platform for App Developers. We help app developers to increase their organic downloads.

AppGrooves is an A/B Testing Platform for App Developers. We help app developers to increase their organic downloads.

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    AppGrooves AppGrooves Presentation Transcript

    • 3 AppGroovesA/B Testing Platform for App Developers @AppGrooves http://appgrooves.com http://angel.co/appgrooves
    • Analysis to build a better app-discovery appVisualization of co-purchase network of 400K+ apps in App Store
    • App discovery for Consumers “Hot or Not” for Apps
    • Traction 80,000 downloads in 6 days 10+ votes in a single session # downloadsAug 1 Aug 10
    • How to increase organic downloads?
    • Pay-per-install is banned! Paid Installs Pay-per-installBanned by Apple
    • Maximizing Organic Discovery 3 AppGrooves Paid Installs Organic Installs Pay-per-install Pay-per-feedbackBanned by Apple Safe!
    • What increases organic downloads? Icon Price Name &Description http://brooksreview.net/2011/07/ios-purchasing/
    • (1) A/B testing for icons Icons do matter •No platform for icon A/B testing
    • (2) Choosing better Name / Description SEO (in AppStore) matters •No way to get keywords •No platform to optimize the keywords for SEO
    • Discoverability Optimization Platform Questions 50 ¢ App App App App Developer AppGrooves
    • Discoverability Optimization Platform Questions Survey 50 ¢ App App App App Developer AppGrooves 80,000 Users
    • Discoverability Optimization Platform Questions 37.5 ¢ Survey 50 ¢ 12.5 ¢ App App App App Developer AppGrooves 80,000 Users Feedback Feedback
    • Developers release new apps very frequently 23,000 new apps / mo. 44,000 updates / mo.
    • Funding $800K for Seed Round $510K Committed $290K 3 AppGrooves A/B Testing Platform for App Developersready2invest@appgrooves.com @AppGroovesangel.co/appgrooves appgrooves.com
    • 3 AppGrooves Appendix
    • In future: Publisher Network Questions 12.5 ¢ 50 ¢ App 1 App App App 1 App Developer Feedback Survey SDK 12.5 ¢ App 22 App App 22 App Publisher Feedback Users 25 ¢
    • Best App Detection Technology #apps detected in my iPhone: App #apps detected AppGrooves 102 appsfire 93 bump 66 frenzapp 43
    • Retention3x retention 10+ votes per sessionof average utility app (1 week)
    • Retention / Revenue 6.6 apps installed through AppGrooves per user per month average 10.2 apps/mo. in total