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Andy Rachleff, Wealthfront Presentation at Lean Startup SXSW
 

Andy Rachleff, Wealthfront Presentation at Lean Startup SXSW

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Andy Rachleff, President & CEO of Wealthfront Presentation at the 2012 Lean Startup SXSW, Austin

Andy Rachleff, President & CEO of Wealthfront Presentation at the 2012 Lean Startup SXSW, Austin

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  • build
  • Simplicity is the ultimate sophistication.- Leonardo da Vinci
  • Highlight the percentages (some customers wanted to change their allocation, they aren’t our clients)
  • Highlight the percentages (some customers wanted to change their allocation, they aren’t our clients)

Andy Rachleff, Wealthfront Presentation at Lean Startup SXSW Andy Rachleff, Wealthfront Presentation at Lean Startup SXSW Presentation Transcript

  • Customer DevelopmentAndy RachleffFounder & CEO
  • Those who can’t do, teach.
  • Customers Managers (Demand) (Supply)
  • Always start with a measureable customer hypothesis(It’s just the scientific method applied to business)
  • Our First Version (The Concierge Model)
  • Lesson #1 Crawl before you walk. (Pencil & paper can be just as valuable as software)
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  • Lesson #2 Understand the most important attribute of your product. (For us, it’s simplicity)
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  • Lesson #3 You don’t need a designer to do customer development. (It’s better to have a “UX developer”)
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  • Lesson #4 Not everyone should like your idea. (Don’t be afraid to take risks)
  • Lessons Learned Crawl before you walk Understand the most important attribute of your product You don’t need to be a designer to do customer development Not everyone should like your idea
  • The Most Important Lesson During the discovery phase, it’s more important to learn and iterate than to execute.