Andy Rachleff, Wealthfront Presentation at Lean Startup SXSW

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Andy Rachleff, President & CEO of Wealthfront Presentation at the 2012 Lean Startup SXSW, Austin

Andy Rachleff, President & CEO of Wealthfront Presentation at the 2012 Lean Startup SXSW, Austin

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  • build
  • Simplicity is the ultimate sophistication.- Leonardo da Vinci
  • Highlight the percentages (some customers wanted to change their allocation, they aren’t our clients)
  • Highlight the percentages (some customers wanted to change their allocation, they aren’t our clients)

Transcript

  • 1. Customer DevelopmentAndy RachleffFounder & CEO
  • 2. Those who can’t do, teach.
  • 3. Customers Managers (Demand) (Supply)
  • 4. Always start with a measureable customer hypothesis(It’s just the scientific method applied to business)
  • 5. Our First Version (The Concierge Model)
  • 6. Lesson #1 Crawl before you walk. (Pencil & paper can be just as valuable as software)
  • 7. 2
  • 8. 4
  • 9. 1
  • 10. 5
  • 11. Lesson #2 Understand the most important attribute of your product. (For us, it’s simplicity)
  • 12. 6
  • 13. 7
  • 14. 8
  • 15. 9
  • 16. 10
  • 17. 11
  • 18. Lesson #3 You don’t need a designer to do customer development. (It’s better to have a “UX developer”)
  • 19. 11
  • 20. Lesson #4 Not everyone should like your idea. (Don’t be afraid to take risks)
  • 21. Lessons Learned Crawl before you walk Understand the most important attribute of your product You don’t need to be a designer to do customer development Not everyone should like your idea
  • 22. The Most Important Lesson During the discovery phase, it’s more important to learn and iterate than to execute.