Multiple Personality Disorder.
Multiple Personality Disorder.
Solving Multiple Personality Disorder at Asana
Multiple Pers...
Agenda.
1. Multiple personalities.
(Thing I'm really excited about right now)
2. Personality in general.
(Thing I've alway...
Business Business
Customer Support Graham
Customer Support Graham
Customer Support Graham
Product Manager Marielise
Customer Support Graham
Customer Support Graham
Engineering Lead Nancy
Engineering Intern Wilhelm
Product Manager Marielise
Customer Support Graham
Customer Support Graham
Engineering Lead Nancy
Engineering Intern Wilhelm
Sales Director Todd
Prod...
First to market.
The most features.
True engagement.
Sexy companies aren't catering to Directors of IT,
they're catering to many use cases.
Make it your job to convince your least invested user
that you have value.
PART I
Multiple personalities.
Too simple & too complicated.
(at the same time)
Complete
Task 2
add notes
Assignee
Projects
Due Date
Tags | Attach a File
Followers
Activity Feed
Stephanie Hornung
Blog P...
Complete
Task 2
add notes
Assignee
Projects
Due Date
Tags | Attach a File
Followers
Activity Feed
Stephanie Hornung
Blog P...
Complete
Task 2
add notes
Assignee
Projects
Due Date
Tags | Attach a File
Followers
Activity Feed
Stephanie Hornung
Blog P...
Complete
Task 2
add notes
Assignee
Projects
Due Date
Tags | Attach a File
Followers
Activity Feed
Stephanie Hornung
Blog P...
eam Team Team Leader. Team Team Team Team Team
+ Add
Recruiting Team Tasks
Yesterday
The Basics:
Learn Asana tips and tricks by checking ...
Navigate between Projects
N...
+ Add
Recruiting Team Tasks
Yesterday
The Basics:
Learn Asana tips and tricks by checking ...
Navigate between Projects
N...
+ Add
Recruiting Team Tasks
Yesterday
The Basics:
Learn Asana tips and tricks by checking ...
Navigate between Projects
N...
Sad trombone.
(That never happens)
1. Solve simplicity + power.
Recruiting Team  Search+
Task Lists Recruiting
Engineering Candidates 7/30 Startup Panel Logistics
! Drew Hoskins
! Anth...
1. Solve simplicity + power.
2. Change the question.
(Are we getting organized or something else?)
PART II
Personality.
Sexy companies can get away with anything.
1. Bring this to work with you.
(Feel in control, get things done.)
2. Use this like email.
(Tell it your every thought, e...
Balance in all things.
(including how often to use balance)
Do great things.
(with personality)
unSEXY Conf 2013: Andrew Watterson, Asana
unSEXY Conf 2013: Andrew Watterson, Asana
unSEXY Conf 2013: Andrew Watterson, Asana
unSEXY Conf 2013: Andrew Watterson, Asana
unSEXY Conf 2013: Andrew Watterson, Asana
unSEXY Conf 2013: Andrew Watterson, Asana
unSEXY Conf 2013: Andrew Watterson, Asana
unSEXY Conf 2013: Andrew Watterson, Asana
unSEXY Conf 2013: Andrew Watterson, Asana
unSEXY Conf 2013: Andrew Watterson, Asana
unSEXY Conf 2013: Andrew Watterson, Asana
unSEXY Conf 2013: Andrew Watterson, Asana
unSEXY Conf 2013: Andrew Watterson, Asana
unSEXY Conf 2013: Andrew Watterson, Asana
unSEXY Conf 2013: Andrew Watterson, Asana
unSEXY Conf 2013: Andrew Watterson, Asana
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unSEXY Conf 2013: Andrew Watterson, Asana

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unSEXY Conf 2013: Andrew Watterson, Asana

  1. 1. Multiple Personality Disorder. Multiple Personality Disorder. Solving Multiple Personality Disorder at Asana Multiple Personality Disorder.
  2. 2. Agenda. 1. Multiple personalities. (Thing I'm really excited about right now) 2. Personality in general. (Thing I've always been excited about)
  3. 3. Business Business
  4. 4. Customer Support Graham
  5. 5. Customer Support Graham Customer Support Graham Product Manager Marielise
  6. 6. Customer Support Graham Customer Support Graham Engineering Lead Nancy Engineering Intern Wilhelm Product Manager Marielise
  7. 7. Customer Support Graham Customer Support Graham Engineering Lead Nancy Engineering Intern Wilhelm Sales Director Todd Product Manager Marielise
  8. 8. First to market. The most features. True engagement.
  9. 9. Sexy companies aren't catering to Directors of IT, they're catering to many use cases.
  10. 10. Make it your job to convince your least invested user that you have value.
  11. 11. PART I Multiple personalities.
  12. 12. Too simple & too complicated. (at the same time)
  13. 13. Complete Task 2 add notes Assignee Projects Due Date Tags | Attach a File Followers Activity Feed Stephanie Hornung Blog Post Roadmap Jackie B Jack S Stephanie H Theresa S Justin R Kenny Z Thursday Unfollow × Stephanie Hornung created task. Jul 20 Stephanie Hornung added to Blog Post Roadmap. Jul 20 Jack Stahl this sounds AWESOME btw good example of a different but related kind of blog post: http://www.artypapers.com/ap.log... Jul 21 at 12:08am Jul 21 at 9:51pm Justin Rosenstein YESPLZ! Great idea. Kenny Van Zant Agreed. I'm not sure when the timing of the first visual design will get pushed, but I think this would be an ideal post right after we've pushed out some of the changes (or maybe even right before, to set PERSONAL MEEBO SPECIAL KAMP ASANA Getting Started New Project Launch New Ad Campaign Website Redesign Conference Planning List Fun Project Project Interior Design Wooty Woot Office Coordination PROJECTS TAGS PEOPLE Assigned to Me 3 New   Recruiting Team Tasks Unfollow   1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 Priority Assignee Show All » Collapse All Archive New  Stephanie H Stephanie H Jackie B Stephanie H Yesterday The Basics: Learn Asana tips and tricks by checking ... Navigate between Projects Navigate between Tasks Press Enter to create a new Task Assign a Task to yourself Mark a Task as complete Reorder Tasks Use Asana with Other People: Assign a Task Add yourself as a follower to a Task Add yourself as a follower to a Project Comment on a Task Organize Your Tasks: Create a new Priority Heading Move a Task between Priority Groups Group by Assignee Power User Functionality: Learn keyboard shortcuts
  14. 14. Complete Task 2 add notes Assignee Projects Due Date Tags | Attach a File Followers Activity Feed Stephanie Hornung Blog Post Roadmap Jackie B Jack S Stephanie H Theresa S Justin R Kenny Z Thursday Unfollow × Stephanie Hornung created task. Jul 20 Stephanie Hornung added to Blog Post Roadmap. Jul 20 Jack Stahl this sounds AWESOME btw good example of a different but related kind of blog post: http://www.artypapers.com/ap.log... Jul 21 at 12:08am Jul 21 at 9:51pm Justin Rosenstein YESPLZ! Great idea. Kenny Van Zant Agreed. I'm not sure when the timing of the first visual design will get pushed, but I think this would be an ideal post right after we've pushed out some of the changes (or maybe even right before, to set PERSONAL MEEBO SPECIAL KAMP ASANA Getting Started New Project Launch New Ad Campaign Website Redesign Conference Planning List Fun Project Project Interior Design Wooty Woot Office Coordination PROJECTS TAGS PEOPLE Assigned to Me 3 New   Recruiting Team Tasks Unfollow   1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 Priority Assignee Show All » Collapse All Archive New  Stephanie H Stephanie H Jackie B Stephanie H Yesterday The Basics: Learn Asana tips and tricks by checking ... Navigate between Projects Navigate between Tasks Press Enter to create a new Task Assign a Task to yourself Mark a Task as complete Reorder Tasks Use Asana with Other People: Assign a Task Add yourself as a follower to a Task Add yourself as a follower to a Project Comment on a Task Organize Your Tasks: Create a new Priority Heading Move a Task between Priority Groups Group by Assignee Power User Functionality: Learn keyboard shortcuts
  15. 15. Complete Task 2 add notes Assignee Projects Due Date Tags | Attach a File Followers Activity Feed Stephanie Hornung Blog Post Roadmap Jackie B Jack S Stephanie H Theresa S Justin R Kenny Z Thursday Unfollow × Stephanie Hornung created task. Jul 20 Stephanie Hornung added to Blog Post Roadmap. Jul 20 Jack Stahl this sounds AWESOME btw good example of a different but related kind of blog post: http://www.artypapers.com/ap.log... Jul 21 at 12:08am Jul 21 at 9:51pm Justin Rosenstein YESPLZ! Great idea. Kenny Van Zant Agreed. I'm not sure when the timing of the first visual design will get pushed, but I think this would be an ideal post right after we've pushed out some of the changes (or maybe even right before, to set PERSONAL MEEBO SPECIAL KAMP ASANA Getting Started New Project Launch New Ad Campaign Website Redesign Conference Planning List Fun Project Project Interior Design Wooty Woot Office Coordination PROJECTS TAGS PEOPLE Assigned to Me 3 New   Unfollow   1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 Priority Assignee Show All » Collapse All Archive New  Stephanie H Stephanie H Jackie B Stephanie H Recruiting Team Tasks Yesterday The Basics: Learn Asana tips and tricks by checking ... Navigate between Projects Navigate between Tasks Press Enter to create a new Task Assign a Task to yourself Mark a Task as complete Reorder Tasks Use Asana with Other People: Assign a Task Add yourself as a follower to a Task Add yourself as a follower to a Project Comment on a Task Organize Your Tasks: Create a new Priority Heading Move a Task between Priority Groups Group by Assignee Power User Functionality: Learn keyboard shortcuts
  16. 16. Complete Task 2 add notes Assignee Projects Due Date Tags | Attach a File Followers Activity Feed Stephanie Hornung Blog Post Roadmap Jackie B Jack S Stephanie H Theresa S Justin R Kenny Z Thursday Unfollow × Stephanie Hornung created task. Jul 20 Stephanie Hornung added to Blog Post Roadmap. Jul 20 Jack Stahl this sounds AWESOME btw good example of a different but related kind of blog post: http://www.artypapers.com/ap.log... Jul 21 at 12:08am Jul 21 at 9:51pm Justin Rosenstein YESPLZ! Great idea. Kenny Van Zant Agreed. I'm not sure when the timing of the first visual design will get pushed, but I think this would be an ideal post right after we've pushed out some of the changes (or maybe even right before, to set PERSONAL MEEBO SPECIAL KAMP ASANA Getting Started New Project Launch New Ad Campaign Website Redesign Conference Planning List Fun Project Project Interior Design Wooty Woot Office Coordination PROJECTS TAGS PEOPLE Assigned to Me 3 New   Unfollow   1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 Priority Assignee Show All » Collapse All Archive New  Stephanie H Stephanie H Jackie B Stephanie H Recruiting Team Tasks Yesterday The Basics: Learn Asana tips and tricks by checking ... Navigate between Projects Navigate between Tasks Press Enter to create a new Task Assign a Task to yourself Mark a Task as complete Reorder Tasks Use Asana with Other People: Assign a Task Add yourself as a follower to a Task Add yourself as a follower to a Project Comment on a Task Organize Your Tasks: Create a new Priority Heading Move a Task between Priority Groups Group by Assignee Power User Functionality: Learn keyboard shortcuts + Add
  17. 17. eam Team Team Leader. Team Team Team Team Team
  18. 18. + Add Recruiting Team Tasks Yesterday The Basics: Learn Asana tips and tricks by checking ... Navigate between Projects Navigate between Tasks
  19. 19. + Add Recruiting Team Tasks Yesterday The Basics: Learn Asana tips and tricks by checking ... Navigate between Projects Navigate between Tasks Press Enter to create a new Task Assign a Task to yourself Mark a Task as complete Reorder Tasks Use Asana with Other People: Assign a Task Add yourself as a follower to a Task Add yourself as a follower to a Project Comment on a Task Organize Your Tasks: Create a new Priority Heading Move a Task between Priority Groups
  20. 20. + Add Recruiting Team Tasks Yesterday The Basics: Learn Asana tips and tricks by checking ... Navigate between Projects Navigate between Tasks Press Enter to create a new Task Assign a Task to yourself Mark a Task as complete Reorder Tasks Use Asana with Other People: Assign a Task Add yourself as a follower to a Task Add yourself as a follower to a Project Comment on a Task Organize Your Tasks: Create a new Priority Heading Move a Task between Priority Groups Spring Marketing Campaign
  21. 21. Sad trombone. (That never happens)
  22. 22. 1. Solve simplicity + power.
  23. 23. Recruiting Team  Search+ Task Lists Recruiting Engineering Candidates 7/30 Startup Panel Logistics ! Drew Hoskins ! Anthony Velázquez ! Jax Law ! Yevgeniy Brikman ! Jafar Husain ! Yi Zhuang ! Tony Wu ! Josh Daniel ! Draft invitation copy to send around for feedback ! Design email invitation ! Design email invitation ! Design email invitation ! Design email invitation ! Design email invitation ! Engineering focused Blogs ! Iterate on outbound messaging and pitch to candidates ! Collection of data ! Engineering focused 2 hours a week on recruiting ! Student club sponsorship opportunities Documents Biz Candidates 7/30 Startup Panel Logistics ! Jonathan Golden ! Andre Charoo ! Mike Mettler ! [email other investors] ! EIRs ! Sebastien ! Anand Iyer ! Shelley Zhuang ! Draft invitation copy to send around for feedback ! Design email invitation ! Design email invitation ! Design email invitation ! Design email invitation ! Design email invitation Some other random tasks ! Draft invitation copy to send around for feedback u! Engineering focused Blogs ! Iterate on outbound messaging and pitch to candidates ! Collection of data ! Engineering focused 2 hours a week on recruiting ! Student club sponsorship opportunities New Project
  24. 24. 1. Solve simplicity + power. 2. Change the question. (Are we getting organized or something else?)
  25. 25. PART II Personality.
  26. 26. Sexy companies can get away with anything.
  27. 27. 1. Bring this to work with you. (Feel in control, get things done.) 2. Use this like email. (Tell it your every thought, everywhere, every day.)
  28. 28. Balance in all things. (including how often to use balance)
  29. 29. Do great things. (with personality)
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